A Powerful Tool for Customer Insights
October 20, 2023

A Powerful Tool for Customer Insights

prem wathrey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • SAP Customer Identity and Access Management for B2C
  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions

To allocate tools such as consent marketing communication preferences and cookies that make it easy for us to better understand our customer needs and requirements.

Pros

  • tools such as consent marketing communication preferences and cookies
  • helps businesses better serve their customers by connecting many types of customer data, so as to deliver omni-channel experiences.
  • Includes SAP Customer Identity, SAP Customer Profile and the Identity add-on for B2B.

Cons

  • B2B add-on integration
  • Access for different users
  • Flexibility in data creation
  • Automating processes
  • Building trusted, personalized customer relationships
  • Efficiently managing customer support, service requests, and service delivery processes
Overall, SAP CDS is a reliable platform that is available when you need it. However, as with any software platform, there may be occasional issues. SAP is committed to providing a high-availability service to its customers, and it works quickly to resolve any issues that may arise.

Do you think SAP Customer Data Solutions delivers good value for the price?

Not sure

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SAP Customer Data Solutions go as expected?

I wasn't involved with the implementation phase

Would you buy SAP Customer Data Solutions again?

Yes

Understanding customer needs and requirements, Increasing conversion rates, Making better customer-centric business decisions,Personalizing customer engagement

SAP Customer Data Solutions Feature Ratings

Customer Data Management
7.6
Account Scoring
7
Customer Data Governance
8
Data Connectors
7
Data Enhancement
7
Data Ingestion
7
Data Storage
8
Data Visibility
8
Event Data
8
Identity Resolution
8
Audience Segmentation & Targeting ()
Not Rated
Tag Management
8.0
Tag library
8
Tag variable mapping
8
Ease of writing custom tags
8
Rules-driven tag execution
8
Tag performance monitoring
8
Page load times
8

Comments

More Reviews of SAP Customer Data Solutions

  1. Home
  2. Customer Data Platforms (CDP)
  3. SAP Customer Data Solutions Reviews
  4. User Review of SAP Customer Data Solutions