Customer focused needs analysis
October 22, 2023

Customer focused needs analysis

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions

SAP is fantastic as a whole for providing purpose-built applications. The SAP Customer Data Solutions platform is exceptionally positioned in this manner for giving me the most relevant and up-to-date information on my company's customer base that I engage with. Using SAP Customer Data Solutions I know the most pertinent needs of our customers and how best to direct them. This could be through adjacent departments such as Technical Support, Customer service, Operations, Accounting, Marketing, or Sales. I consider it a magic crystal ball of how best to accommodate accounts on the fly. This is always a plus in complaint resolution or product pitchs.
  • Customer focused analysis, I have the latest awareness of the customer's perspective.
  • Historical view. This gives me a complete history of the activities behind their reason for contacting us.
  • Speedy resolution. I can share notes and prioritize 'hot' accounts.
  • SAP Customer Data Solutions is so capable it can take time to navigate the nuisances but once mastered it's amazing.
  • I'v found some aspects require super user authority or an admin to resolve.
  • Many times the customer's attitude would become gratefully surprised when I knew the reason for them contacting us in advance.
  • Workflow became much easier.
I rarely had issues like this, occasionally a maintenance period would be posted but that was outside my normal working hours

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

I wasn't involved with the implementation phase

Would you buy SAP Customer Data Solutions again?

Yes

I'd say it's the gold standard in customer satisfaction. It is absolutely unrivaled to cookie-cutter type one-size-fits-all applications. It's very customer built which is the point. Smart recommender is an example of how productivity can be captured and improved as is the easy-to-implement integrations with other platforms we used.

SAP Customer Data Solutions Feature Ratings

Account Scoring
8
Customer Data Governance
10
Data Connectors
9
Data Enhancement
8
Data Ingestion
9
Data Storage
7
Data Visibility
10
Event Data
10
Identity Resolution
10
Standard visitor segmentation
10
Behavioral visitor segmentation
7
Tag library
8
Tag variable mapping
Not Rated
Ease of writing custom tags
Not Rated
Rules-driven tag execution
Not Rated
Tag performance monitoring
Not Rated
Page load times
10
Mobile app tagging
9
Library of JavaScript extensions
Not Rated