SAS Analytics: Review
Updated February 05, 2015

SAS Analytics: Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

9.3

Modules Used

  • Base SAS
  • Sas Enterprise Miner

Overall Satisfaction with SAS Analytics

SAS Analytics is being used by the marketing department in the organization. It is used for building a predictive model which eventually increases the return on investment on marketing campaigns.

Pros

  • Base SAS is very helpful for people who are proficient in SAS programming.
  • SAS Enterprise Miner is very helpful for people who are not so proficient in SAS programming.
  • Using SAS Enterprise Miner you can develop complex Machine Learning algorithms.

Cons

  • Accessing the data from the database directly.
  • Speed of response for SAS codes.
  • Increase return on investment on marketing campaigns.
  • Understand the customer segments in better way.
I will opt for ease of using it. SAS Enterprise Miner enables any individual to become proficient in advanced analytics.

Using SAS Analytics

Ease of building complex models using Machine Learning Algorithm.

Using SAS Analytics

Comments

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