Best Target Prospects with Seismic

Seismic is used by the Sales and Marketing departments at my organization. It is a great tool to identify prospect interest, verify a contact is still responsive, track certain areas of interest and thus allows us to best target a conversation to result in quality leads and opportunities. The feedback from Seismic tracking is extremely helpful because it allows us to know if someone is actively reading literature and which areas they find most interesting, so we can immediately act while it is still fresh in their minds. The variety of how long a contact can look at the literature, the customization of the HTML display text and the ability to easily find your predictive content all lead to a succinct, helpful and personal email to prospective contacts. It is extremely easy to find content based on category and to easily access the literature that you send out the most frequently. It has saved me and others so much time from manually finding, copying and pasting links that aren't live and don't give any feedback.