Item: Semrush
Rating: 9
Author: Jake Peterson

Use Cases and Deployment Scope

We use Semrush in the marketing department for our own site and client sites. Our organization covers multiple services, but we only use it for marketing/SEO clients. It helps us perform site audits, look at competitors, plan our PPC campaigns, and evaluate site performance. It's helped us out a lot.

Pros and Cons

Keyword Research
Competitor Research

Dashboard changes often and isn't the most fluid.
Can be hard to navigate.
While it doesn't crash often, it crashes more than I would have thought.

Most Important Features

Competitor analysis

Return on Investment

It has helped us grow our service offerings.
We have grown our traffic by over 50% thanks to Semrush.

Key Insights

Do you think Semrush delivers good value for the price?

Yes

Are you happy with Semrush's feature set?

Yes

Did Semrush live up to sales and marketing promises?

Yes

Did implementation of Semrush go as expected?

Yes

Would you buy Semrush again?

Yes

Other Software Used

Screaming Frog SEO Spider

Likelihood to Recommend

It's great if you're trying to get the overall feel and take a top-down approach to a website. It's the first tool we use when starting a site audit or want to examine a competitor.

It's not that great if you want to look at your site from a developer's perspective. There are better tools out there that provide more detail and insights than Semrush does.

Great product and well worth the investment

Overall Satisfaction with Semrush