Shopify Case Study: Luxury Watch Brand
July 31, 2014
Shopify Case Study: Luxury Watch Brand
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Shopify
Recently utilized Shopify to establish the online storefront of a niche, premium luxury brand of watches. We needed a solution that could be rapidly deployed within a 30 day window and would handle user management, secure e-commerce, and streamline order fulfillment. Shopify is the GO TO for the modern eCommerce startup. I would have zero hesitation recommending Shopify to a company looking to establish an online store.
My only comment about the service is that for a company with many products (growing beyond 5+ products), Shopify's pricing makes it completely prohibitive for use. The pricing model is not built out to support this and it's just not practical, especially for any startup company that is working with limited funds.
My only comment about the service is that for a company with many products (growing beyond 5+ products), Shopify's pricing makes it completely prohibitive for use. The pricing model is not built out to support this and it's just not practical, especially for any startup company that is working with limited funds.
Pros
- Sale of niche product
- Deployment of ecommerce solution by someone with limited technical expertise
- Ability for a developer to hand off stable ecommerce solution to another party in organization with limited technical know-how
- Reasonable pricing for a company with a couple products in their line makes it an attractive option for a company with limited funding that is just getting going
Cons
- To reiterate a previous point, my only comment about the limitations of Shopify's service is that for a company with many products (growing beyond 5+ products), Shopify's pricing makes it completely prohibitive for use. The pricing model is not built out to support this and it's just not practical, especially for any startup company that is working with limited funds.
- Incredible lead conversion
- Ability to spend less time managing a site and more time enhancing the product(s)!
- Wealth of current theme frameworks available in the marketplace
WordPress isn't as strong on the fulfillment side of the product process. We looked at integration via WooCommerce, which I am a fan of but ease of integration helped Shopify win out in this scenario. Again -- important to note, it was of benefit for us because in selling watches we only had four major product variations to choose from. If there were dozens of products and dozens of configurations, Shopify would get really pricey -- but again, this probably was not was Shopify was intended for.
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