Skip to main content
TrustRadius
Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Read more
Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
Continue reading

A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
Continue reading

Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.5
    85%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.3
    73%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

49 people also want pricing

Alternatives Pricing

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and…

What is Wrike?

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.5
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.1
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

6.2
Avg 8.2
Return to navigation

Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(292)

Attribute Ratings

Reviews

(1-25 of 184)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My client began utilising Khoros to effectively respond to customer inquiries on many social media platforms; plan, organise, and post content; and carry out analytics that might be vital in our marketing decision-making. I think Khoros is fairly decent in terms of customisation; the calendar view is visually appealing, and the approval procedure is a great feature that allows information to be evaluated before it is released.
MRIDUL NIGAM | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I would definitely recommend using Khoros for social platform management, particularly across cross-functional marketing teams. Being able to manage paid and organic campaigns within the same platform has been super helpful when it comes to integrating the content and customer marketing teams. The data that we are able to report from Khoros is much more streamlined.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Well suited for teams that have multiple accounts to manage for the same brand. Less suited for teams that have one or two accounts to manage and lack familiarity with social media tools (they are difficult to turn into heavy users). Another limitation is for teams located in Asia, as many platforms from that region are not covered by Khoros.
Score 7 out of 10
Vetted Review
Verified User
It is a good system if one or two users will be on the page at one time - if there are three or more users that need to moderate the page at the same time, there will be trouble working with the bookmark system
Score 7 out of 10
Vetted Review
Verified User
Incentivized
While Khoros is a great platform for social content scheduling, there's definitely room for improvement within the platform. Scheduling within the platform has remained successful for my company due to the multiple-channel scheduling feature, shortened link tool and automatic posting, but this is primarily what we use Khoros Marketing for.

The analytics tool is difficult to understand, and there are functionalities that I wish were present. I think the performance measurements provided within the analytics tool could be adjusted to better suite the needs of a social media program (specific follower count information, individual post breakdowns, etc.). I also think the account integration functionality could be improved to support multi-brand organizations like mine.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Very easy to view the posts in a list/calendar based on a selection of filters. Very easy to find posts based on filters. Publishing is easy, and so is finding data. Editing or deleting after publishing is something the team of Khoros Engineering is working on, and we are looking forward to the update.
Score 8 out of 10
Vetted Review
Verified User
Khoros works well for a small team handling lots of content. Its automated reporting exports are extremely helpful and enable us to keep stakeholders abreast of the situation with minimal additional outlay. Conversely, it's somewhat more expensive than Sprout Social or Hootsuite, and we've been unable to afford as many seats as we'd like, which limits our ability to evangelize it to our wider organization. They don't yet have a timeline for Threads support (as of 12 July 2023), which is totally understandable, but their ability to get one online once it's possible will be pretty key for us and we imagine many other users.
Score 6 out of 10
Vetted Review
Verified User
It is great for scheduling posts on the weekends, but it is not great for scheduling video posts. The secondary app used for this does not work for me - so I end up just wasting a lot of time trying to make it work. It would be nice to be able to see ALL comments in one space too.
July 18, 2023

Happy with Khoros

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We find Khoros marketing to handle all of the day to day needs of our social media team and makes it easy for us to do reporting and analytics in a quick and easy way. It creates an omnichannel look at your social media efforts with capabilities to drill down to specific campaigns or channels.
Score 7 out of 10
Vetted Review
Verified User
Khoros is well suited to larger companies that deal with many different channels and points of contact online. You can see analytics across all of your channels individually and combined, which can be useful in crafting a social media strategy across all channels. Although it has the functionality to post to social media channels, it doesn't quite have all of the toolsets of the social media apps, making posting natively still ultimately the best way to go.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing and Care is helpful for organizations looking for a tool to schedule and approve content in one platform. It is also helpful in most cases for moderating social media content in many places. It also allows for cross-team collaboration and communication to monitor ongoing conversations via social media.
Benjamin D. Nicholson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I would recommend Khoros for all social media managers who are looking to simplify both the posting and moderation process. Like I said before, Khoros makes moderating Instagram, Twitter, and TikTok very simple. It is also useful for posting purposes, especially for scheduling purposes. I do wish they had a way to monitor threads.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
If you're after a platform that allows you to produce simple, basic proactive content, Khoros Marketing will work fine. It can do most things, aside from the things that make social media interesting (polls, threads, retweets, quote tweets, etc). Analytics is restricted by API limits, and sometimes doesn't pull in the correct numbers; it also lacks intelligent widgets, so you can't find out what keywords, phrases, hashtags, or emojis are most used by your audience. That is all manual.
July 18, 2023

Review of Khoros

Stephen Hodson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
As a new user - I think it is not very intuitive and training was required twice. In my opinion, the system could be a lot easier to use and I have found it very difficult. Getting use to it now but you really need to make adding headers and images easier. The approval process is also slow but I think this is more of an internal issue.
Score 8 out of 10
Vetted Review
Verified User
When we have a last minute post that needs to go out, Khoros is quick and easy and can get a post live in seconds. However, if you need to post a LinkedIn article and then want to link to it on other channels, you have to post the article natively first before scheduling it in on other channels.
Score 10 out of 10
Vetted Review
Verified User
Khoros is well-suited to anyone in a large company to do their social media marketing, but isn't suited as well to individuals or small groups, who could probably benefit more from a smaller scale manager.
Return to navigation