Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Score 7.3 out of 101

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Reviews (1-25 of 78)

Luke Pedersen profile photo
Score 5 out of 10
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Likelihood to Recommend

Khoros is a great tool to keep track and management of social posts, scheduling, approvals and issues management. If you would like to track any paid social efforts, this is not a great program. It also lacks URL shortening tools, viral posting scheduler tools and you do need a lot of internal training to get a team up to speed with the many features and processes this huge program contains.
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Sean Clanton profile photo
September 11, 2019

Khoros For Community

Score 8 out of 10
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Likelihood to Recommend

Khoros is great for teams that are wanting to manage social content and engagement. It provides a simple yet in-depth solution to manage and engage with followers, as well as share and moderate content. It is definitely better suited to larger organizations with budgets and teams.
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Taylor Mileski profile photo
September 10, 2019

Khoros Marketing Review

Score 6 out of 10
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Likelihood to Recommend

It helps us to publish things on the weekend, late at night, and overall plan ahead. However, if we want a more engaging post like a poll on Twitter, we cannot do it. Additionally, we cannot schedule IGTVs which is important to our platforms.
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Kelsi Robertson profile photo
Score 8 out of 10
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Likelihood to Recommend

Khoros is great for publishing and tracking content using labels and marketing dashboards. The content library is also very useful to store content, with the ability to label, limit the platform it goes on, and provide an expiration date. I do think the inbox feature could be streamlined, however, Care may be the best solution for this use case.
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Shari Neal Williams profile photo
September 11, 2019

Khoros Review

Score 10 out of 10
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Likelihood to Recommend

It's great for everything I use it for (scheduling content + social listening). I would like for the leaderboard feature to at some point be extended to show results beyond a week at a time.
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No photo available
October 19, 2019

User-friendly software

Score 9 out of 10
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Likelihood to Recommend

It's helpful when tracking and reporting during a PR crisis when searching for keywords mentioned over a certain time frame. It is helpful to track performance in the analytics tool with the ability to adjust the dates you’d like to look at. We also track the sentiment of comments, but not reviews, since we don’t have them integrated into this platform.
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No photo available
Score 9 out of 10
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Likelihood to Recommend

Khoros Marketing is well suited for companies in multiple channels, with multiple different initiatives. I find that it's easy to switch between all the functions. It may not be as suitable for a company that has a very simple structure and would not be able to take advantage of all the available tools.
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No photo available
September 12, 2019

Khoros Marketing Admin POV

Score 7 out of 10
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Likelihood to Recommend

The publishing side of Khoros Marketing is fine with me. Inbound is where I have to spend most of my time and it just has so many issues, from notifications not coming, or too many coming, to latency, to just being so complex that it's hard to bring people up to speed without holding their hands.
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No photo available
Score 8 out of 10
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Likelihood to Recommend

If you are not a large company that needs to manage multiple accounts across multiple teams, it is not appropriate. However, a rapidly growing company will find that the platform will grow nicely with its social programs.
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No photo available
September 10, 2019

Khoros pros and cons

Score 8 out of 10
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Likelihood to Recommend

Khoros Marketing is ideal for brands who are looking to utilize a single tool for calendaring, publishing, and social care. It cuts down on some of the pain points associated with posting and engaging natively in the platform. I would say it’s not ideal for digital displays as it goes not have connectivity with Instagram UGC.
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No photo available
Score 9 out of 10
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Likelihood to Recommend

Well suited for large organizations who have different levels of access and management needs. Well suited for anyone who wants to use one centralized platform for managing and reporting on social media content. Not great for people who want very detailed customized calendar reporting. I'd suggest additional capabilities there for the Khoros team.
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Joe Hill profile photo
Score 9 out of 10
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Likelihood to Recommend

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.
It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.
If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
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Angel Soria, MBA profile photo
Score 10 out of 10
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Likelihood to Recommend

The level of service Spredfast provides is unparalleled! Anytime I need anything they are right there to help until things are resolved. They're extremely prompt, thorough and know what they're doing. Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value. I highly recommend Spredfast!

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No photo available
Score 10 out of 10
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Likelihood to Recommend

Spreadfast is well suited for the following:

  1. An excellent publishing resource that mitigates risks by creating an alternate route to native platform access. Publishing approval workflows ensure due diligence, and the ability to pause all publishing is an efficient way to respond to world events where BAU publishing would not be appropriate.
  2. Providing reporting functionality that supports content audits/verifications as well as measurement of social care teams actions
  3. Customer Care - the social care inbox provides third party moderation teams the tools required to manage customer comments as well as triage and escalate to internal teams in a streamlined flow through defined automations and labeling
Spreadfast continues to evolve paid ad functionality but this is an area where we have not found a viable use case.
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Feature Scorecard Summary

Boolean keyword searches (36)
6.5
Filtering out noise/spam (38)
5.9
Sentiment analysis (33)
5.2
Broad channel coverage (41)
7.7
Content planning and scheduling (45)
7.6
Audience targeting (37)
6.5
Content optimization (5)
5.0
Workflow management (41)
7.1
Automated routing and prioritization (31)
6.1
Customer interaction histories (36)
6.5
Bulk actions (33)
7.0
Lead generation (13)
6.3
Content marketing (25)
7.0
Paid media management (2)
7.1
Campaigns and promotions (30)
7.0
Twitter (44)
8.0
Facebook (46)
7.9
LinkedIn (29)
6.4
Google+ (16)
8.0
Instagram (44)
7.6
Pinterest (17)
5.9
YouTube (26)
8.1
Campaign success analytics (39)
7.0
Real-time tracking (40)
7.5
Competitor analysis (30)
6.9
Role-based user permissions & privileges (46)
6.9
Mobile access (43)
6.1

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.


The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Reply.ai, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support