Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Score 8.1 out of 100

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TrustRadius Top Rated for 2021

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Reviews (1-25 of 92)

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February 25, 2021
Danielle Stapleton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
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Likelihood to Recommend

Khoros Marketing and Community are great tools for large global brands trying to scale their efforts. Governance, workflow, support - it covers pretty much every element you'd need. There's a hidden gem in Strategic Services. This group is unique and unlike other agencies I've worked with and makes Khoros much more than a software provider. If you're looking to find ways to connect social and community management, the combo with Lithium is opening the doors to a lot of opportunity there.
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May 22, 2021
Lucas Diorio | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
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Likelihood to Recommend

If you are looking to have every social network in one platform and also be able to create dashboards for reporting, this is more than appropriate for you. Also, because you can use plans to categorize content and get specific reports about different campaigns and stuff.
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March 01, 2021
Amanda Potter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium) is the best option I've found for publishing. Its interface is intuitive, so it's easy to learn. It's easy to set up an approval process for quality control. It also has the most publishing options and most robust API integrations that I've seen from a publishing platform of this kind.

We do not like it as well for listening and care, but we use another Khoros product for that (Care). We are looking forward to a time when the two products can be integrated into one dashboard or view.
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March 01, 2021
Kara Salazar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
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Likelihood to Recommend

In the many years that I've used Khoros, they've always been such a pleasure to work with. They continuously find solutions to our needs and ensure we're always informed of any changes going on.
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March 01, 2021
Victoria Wilson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Khoros is great for large organizations or agencies with multiple channels and pages to manage. I don't think it would be good for small business owners who are only managing a handle of pages. It's a great enterprise tool and they are always making improvements. Customer service and support is getting better and they've made a lot of strides over the last year.
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February 28, 2021
Conner Grant | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
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Likelihood to Recommend

Khoros has plenty of options that social marketing professionals love, including ease of use, plenty of options, and analytics. It's nice to be able to have multiple channel owners using the same platform so that planning and coordination can occur. I would certainly recommend this platform to other social media professionals.
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March 01, 2021
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
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Likelihood to Recommend

Khoros is well suited in providing a reliable, organized outlet in conversations to schedule and publish content. In addition, it is well-suited in providing analytical insights, however it would be helpful for more insights on Instagram + paid posts. An integration with newer social platforms (TikTok, Clubhouse, etc.) would also be needed.
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March 18, 2021
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
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Likelihood to Recommend

Well suited for groups that need approvals for social media posts before they go out. Easy to keep track of notes and updates being made to each post before they are published.
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March 02, 2021
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
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Likelihood to Recommend

Well suited for managing multiple accounts across many platforms, pulling analytics across those multiple accounts, customer service on social, getting a pulse on social conversations about your brand
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February 28, 2021
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
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Likelihood to Recommend

Everyone who uses Khoros now feels pretty good about it, so we can't really think of scenarios where it is less appropriate.
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November 18, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

I recommend Khoros Marketing to other colleagues at my company when they are looking to gain access to high-level social media metrics to report back to their teams. Being able to give an "Analytics Only" license to some employees has been helpful to those teams and for the social media team, as it cuts down on the amount of metrics requests. Also giving Intelligence access to appropriate employees has helped teams get better insight to social media as a whole, without having to loop in our team first.
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May 13, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
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Likelihood to Recommend

This is a great tool for monitoring conversations daily + for social listening - especially in higher education and crisis communications.
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April 21, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

No one system is going to be able to accommodate the need of every brand and keep current with the ever changing functionality and features of the social media platforms but Khoros does a really good job. We have found it to be as close as you can get to a singular solution to meet most of our social business needs.
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September 17, 2019
Luke Pedersen | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
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Likelihood to Recommend

Khoros is a great tool to keep track and management of social posts, scheduling, approvals and issues management. If you would like to track any paid social efforts, this is not a great program. It also lacks URL shortening tools, viral posting scheduler tools and you do need a lot of internal training to get a team up to speed with the many features and processes this huge program contains.
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September 11, 2019
Sean Clanton | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Recommend

Khoros is great for teams that are wanting to manage social content and engagement. It provides a simple yet in-depth solution to manage and engage with followers, as well as share and moderate content. It is definitely better suited to larger organizations with budgets and teams.
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September 10, 2019
Taylor Mileski | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
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Likelihood to Recommend

It helps us to publish things on the weekend, late at night, and overall plan ahead. However, if we want a more engaging post like a poll on Twitter, we cannot do it. Additionally, we cannot schedule IGTVs which is important to our platforms.
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September 10, 2019
Liane Comanto | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
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Likelihood to Recommend

It is excellent for publishing, especially across all of our brands. We find it to be weak in terms of community management/engagement - it is too cumbersome.
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September 09, 2019
Kelsi Robertson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
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Likelihood to Recommend

Khoros is great for publishing and tracking content using labels and marketing dashboards. The content library is also very useful to store content, with the ability to label, limit the platform it goes on, and provide an expiration date. I do think the inbox feature could be streamlined, however, Care may be the best solution for this use case.
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September 11, 2019
Shari Neal Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
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Likelihood to Recommend

It's great for everything I use it for (scheduling content + social listening). I would like for the leaderboard feature to at some point be extended to show results beyond a week at a time.
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January 09, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

If you are not a large company that needs to manage multiple accounts across multiple teams, it is not appropriate. However, a rapidly growing company will find that the platform will grow nicely with its social programs.
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October 19, 2019
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

It's helpful when tracking and reporting during a PR crisis when searching for keywords mentioned over a certain time frame. It is helpful to track performance in the analytics tool with the ability to adjust the dates you’d like to look at. We also track the sentiment of comments, but not reviews, since we don’t have them integrated into this platform.
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Feature Scorecard Summary

Boolean keyword searches (48)
7.1
Filtering out noise/spam (49)
6.3
Sentiment analysis (44)
5.9
Broad channel coverage (54)
7.2
Content planning and scheduling (59)
8.4
Audience targeting (49)
6.8
Content optimization (5)
5.0
Workflow management (52)
8.0
Automated routing and prioritization (40)
7.4
Customer interaction histories (45)
8.0
Bulk actions (43)
7.7
Lead generation (21)
7.3
Content marketing (35)
8.4
Paid media management (2)
7.1
Campaigns and promotions (41)
7.7
Twitter (58)
8.1
Facebook (60)
7.5
LinkedIn (39)
7.0
Google+ (18)
8.4
Instagram (58)
7.0
Pinterest (21)
5.4
YouTube (34)
6.8
Campaign success analytics (50)
8.0
Real-time tracking (52)
8.0
Competitor analysis (37)
7.7
Role-based user permissions & privileges (59)
8.3
Mobile access (55)
7.1

What is Khoros Marketing (Formerly Spredfast + Lithium)?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features

Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage

Publishing Features

Has featureContent planning and scheduling
Has featureAudience targeting
Has featureWorkflow management

Engagement Features

Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions

Marketing Features

Has featureLead generation
Has featureContent marketing
Has featureCampaigns and promotions

Channel coverage/integration Features

Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube

Reporting/analytics Features

Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis

Account management Features

Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Videos (2)

Watch Discover the value of 1:1 product coaching with Khoros coaches invested in your success.

Watch Plan, moderate, measure, and optimize your content across the board with a converged view of paid and organic social media content.

Khoros Marketing (Formerly Spredfast + Lithium) Downloadables

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Khoros Marketing (Formerly Spredfast + Lithium) Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Global
Supported Languages: Any language the Social Networks themselves support

Frequently Asked Questions

What is Khoros Marketing (Formerly Spredfast + Lithium)?

Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

What is Khoros Marketing (Formerly Spredfast + Lithium)'s best feature?

Reviewers rate Content planning and scheduling and Content marketing and Google+ highest, with a score of 8.4.

Who uses Khoros Marketing (Formerly Spredfast + Lithium)?

The most common users of Khoros Marketing (Formerly Spredfast + Lithium) are from Enterprises and the Marketing & Advertising industry.