Khoros Marketing (Formerly Spredfast + Lithium) Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
130 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Do you work for this company? Manage this listing

TrustRadius Top Rated for 2020

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-25 of 78)

Anonymous | TrustRadius Reviewer
January 09, 2020

Flexible Enterprise Social Media Management

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you are not a large company that needs to manage multiple accounts across multiple teams, it is not appropriate. However, a rapidly growing company will find that the platform will grow nicely with its social programs.
Read this authenticated review
Anonymous | TrustRadius Reviewer
October 19, 2019

User-friendly software

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It's helpful when tracking and reporting during a PR crisis when searching for keywords mentioned over a certain time frame. It is helpful to track performance in the analytics tool with the ability to adjust the dates you’d like to look at. We also track the sentiment of comments, but not reviews, since we don’t have them integrated into this platform.
Read this authenticated review
Luke Pedersen | TrustRadius Reviewer
September 17, 2019

Social media tool with more under the hood.

Score 5 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Khoros is a great tool to keep track and management of social posts, scheduling, approvals and issues management. If you would like to track any paid social efforts, this is not a great program. It also lacks URL shortening tools, viral posting scheduler tools and you do need a lot of internal training to get a team up to speed with the many features and processes this huge program contains.
Read Luke Pedersen's full review
Sean Clanton | TrustRadius Reviewer
September 11, 2019

Khoros For Community

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Khoros is great for teams that are wanting to manage social content and engagement. It provides a simple yet in-depth solution to manage and engage with followers, as well as share and moderate content. It is definitely better suited to larger organizations with budgets and teams.
Read Sean Clanton's full review
Taylor Mileski | TrustRadius Reviewer
September 10, 2019

Khoros Marketing Review

Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It helps us to publish things on the weekend, late at night, and overall plan ahead. However, if we want a more engaging post like a poll on Twitter, we cannot do it. Additionally, we cannot schedule IGTVs which is important to our platforms.
Read Taylor Mileski's full review
Kelsi Robertson | TrustRadius Reviewer
September 09, 2019

Great platform for any use case!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Khoros is great for publishing and tracking content using labels and marketing dashboards. The content library is also very useful to store content, with the ability to label, limit the platform it goes on, and provide an expiration date. I do think the inbox feature could be streamlined, however, Care may be the best solution for this use case.
Read Kelsi Robertson's full review
Shari Neal Williams | TrustRadius Reviewer
September 11, 2019

Khoros Review

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It's great for everything I use it for (scheduling content + social listening). I would like for the leaderboard feature to at some point be extended to show results beyond a week at a time.
Read Shari Neal Williams's full review
Anonymous | TrustRadius Reviewer
September 13, 2019

Long-time Spredfast/Khoros Marketing user - Everything in one place

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Khoros Marketing is well suited for companies in multiple channels, with multiple different initiatives. I find that it's easy to switch between all the functions. It may not be as suitable for a company that has a very simple structure and would not be able to take advantage of all the available tools.
Read this authenticated review
Anonymous | TrustRadius Reviewer
September 12, 2019

Khoros Marketing Admin POV

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

The publishing side of Khoros Marketing is fine with me. Inbound is where I have to spend most of my time and it just has so many issues, from notifications not coming, or too many coming, to latency, to just being so complex that it's hard to bring people up to speed without holding their hands.
Read this authenticated review
Anonymous | TrustRadius Reviewer
September 10, 2019

Khoros pros and cons

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Khoros Marketing is ideal for brands who are looking to utilize a single tool for calendaring, publishing, and social care. It cuts down on some of the pain points associated with posting and engaging natively in the platform. I would say it’s not ideal for digital displays as it goes not have connectivity with Instagram UGC.
Read this authenticated review
Anonymous | TrustRadius Reviewer
September 06, 2019

Khoros Marketing is a great social media management platform for large organizations.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Well suited for large organizations who have different levels of access and management needs. Well suited for anyone who wants to use one centralized platform for managing and reporting on social media content. Not great for people who want very detailed customized calendar reporting. I'd suggest additional capabilities there for the Khoros team.
Read this authenticated review
Joe Hill | TrustRadius Reviewer
July 11, 2018

Impressive service levels, great enterprise experience, excellent all round product.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.
It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.
If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Read Joe Hill's full review
Angel Soria, MBA | TrustRadius Reviewer
June 11, 2018

Skyrocket Social with Spredfast

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

The level of service Spredfast provides is unparalleled! Anytime I need anything they are right there to help until things are resolved. They're extremely prompt, thorough and know what they're doing. Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value. I highly recommend Spredfast!

Read Angel Soria, MBA's full review
Michele Arduengo | TrustRadius Reviewer
May 08, 2018

Good Customer Service Goes a Long Way

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think that you need to be a company of a certain size before the platform makes sense. We are probably at the smaller end of that effective scale. It has been a great tool to roll out globally. Our branch offices have adopted with minimal difficulty. Spredfast has been great--even sending speakers to Madison when we had our entire global team together for a meeting.
Read Michele Arduengo's full review

Feature Scorecard Summary

Boolean keyword searches (36)
7.6
Filtering out noise/spam (38)
6.5
Sentiment analysis (33)
5.6
Broad channel coverage (41)
7.6
Content planning and scheduling (45)
8.5
Audience targeting (37)
6.7
Content optimization (5)
5.0
Workflow management (41)
8.0
Automated routing and prioritization (31)
7.6
Customer interaction histories (36)
7.6
Bulk actions (33)
7.1
Lead generation (13)
6.6
Content marketing (25)
7.9
Paid media management (2)
7.1
Campaigns and promotions (30)
7.5
Twitter (44)
7.9
Facebook (46)
7.7
LinkedIn (29)
7.6
Google+ (16)
8.4
Instagram (44)
6.6
Pinterest (17)
5.4
YouTube (26)
5.8
Campaign success analytics (39)
7.7
Real-time tracking (40)
7.7
Competitor analysis (30)
7.0
Role-based user permissions & privileges (46)
8.0
Mobile access (43)
6.4

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Videos (2)

Watch Discover the value of 1:1 product coaching with Khoros coaches invested in your success.

Watch Plan, moderate, measure, and optimize your content across the board with a converged view of paid and organic social media content.

Khoros Marketing (Formerly Spredfast + Lithium) Downloadables

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch Consumer Research, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Reply.ai, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Global
Supported Languages: Any language the Social Networks themselves support