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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium


What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
  • Facebook (143)
  • Twitter (138)
  • Instagram (132)

Reviewer Pros & Cons

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What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Using complex keyword searches to surface insights from social media conversations.

Avg 7.7


Scheduling posts to various social media channels and profiles from one interface.

Avg 8.0


Engaging with customers and responding to comments and inquiries via social media channels.

Avg 8.2


Using the software to increase customer engagement and grow customer base via social media channels.

Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

Avg 8.6


Avg 7.9

Account management

Users can manage access to multiple social media accounts.

Avg 8.2
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Reviews and Ratings


Attribute Ratings


(1-25 of 184)
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February 26, 2024

Khoros Marketing

Score 8 out of 10
Vetted Review
Verified User
  • The calendar view makes it easy to see all upcoming posts.
  • Khoros Marketing makes it easy to draft a new post on mobile.
  • Khoros Marketing lets you filter out posts to only see accounts relevant to you and organic posts, not care responses.
  • I wish it could be easier to differentiate between platforms when posting, like adding links for FB and not for IG.
  • Khoros Marketing limits the amount of content I can directly publish to Instagram.
  • I’d like to see the amount of posts that fail to publish be reduced. It’s frustrating to have to check social on the weekends to make sure a post I scheduled actually went live.
MRIDUL NIGAM | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Files and folders management- Its simple to organize our posts in folders so that their relocation becomes easier.
  • Scheduling campaigns- The calendar that keep track of upcoming campaigns.
  • Security- The tool pays close attention to access management.
  • would like to see more social media applications.
  • user training support
Score 7 out of 10
Vetted Review
Verified User
  • The ease of workflow optimization makes Khoros stand out.
  • The scale that we achieve across channels using Khoros has been impressive.
  • Khoros' audience insights are very impressive and wide-spanning.
  • More explanation for beginner users -- perhaps some demo walkthroughs would be helpful for teams using Khoros for the first time.
Score 7 out of 10
Vetted Review
Verified User
  • Its labeling system is very robust - you can be quite specific without much hassle
  • Splitting posts into opened and unreviewed columns
  • Being able to see notes from all Khoros users
  • It's sometimes hard to get the native link to a user's post, especially if it's hidden
  • The button to hide posts will sometimes come up with an error multiple times (on the same post) before working
Score 7 out of 10
Vetted Review
Verified User
  • Easy Scheduling
  • Providing helpful resource information on Atlas
  • The integration of multiple organizations under one account / easy access
  • The analytics tool could be improved to provide more accurate / easily accessible performance updates
  • Shoppable product tagging within the scheduling tool
  • Account integration. My organization has multiple brands under one account and we consistently have to re-connect each social account in the platform. We do not share these social accounts, so it's stressful to coordinate and communicate when these integrations are needed to each individual person.
Score 7 out of 10
Vetted Review
Verified User
  • Schedules content
  • Organizes content internally
  • Posts content to social media platforms
  • When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
  • Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
Score 7 out of 10
Vetted Review
Verified User
  • Display of the platform channels (inbox)
  • Reactivity of the tool
  • Many platforms supported
  • Planification of the posts
  • In the inbox part when sorting comments we should have an option not to see the comment on the platform anymore (the box of the comment should disappear to go on another folder)
  • When clicking on the comment we should directly arrive on the platform
Score 8 out of 10
Vetted Review
Verified User
  • Social media content and calendar management
  • Workflows and approval process management
  • Social media community, comment and inbox management
  • Social media planners, calendars and feed preview tools
  • Hashtag recommender
Score 8 out of 10
Vetted Review
Verified User
  • Scheduling social video.
  • Analytics.
  • URL customization.
  • Support for Facebook reels.
  • The better visual display in the week view; currently, it truncates if there are too many posts.
  • Direct integration with link-in-bio tools for IG and Tiktok.
Score 6 out of 10
Vetted Review
Verified User
  • Scheduling static posts or images ahead of time
  • Finding comments users leave on our posts
  • Responding back to commenters
  • Scheduling/Posting video assets
  • Not having to open the app to answer some of the comments
  • It is very time consuming to make certain posts
  • Add link in bio to the platform
  • Let us add Facebook/Instagram at the same time
  • Add Threads
July 18, 2023

Happy with Khoros

Score 8 out of 10
Vetted Review
Verified User
  • Reporting and Analytics are extremely easy to pull
  • Listening and responding with multiple users
  • Scheduling and organizing your content with tags
  • Competitive listening / intelligence tool is not intuitive
  • Have trouble with pulling some paid campaigns into analytics
  • Can get different answers from the support team when trying to resolve issues
Score 6 out of 10
Vetted Review
Verified User
  • Scheduling social media content
  • Moderating and responding to comments on social media
  • Organizing all social media engagement on behalf of a brand in one place
  • Making API limitations vs. Khoros limitations clear
  • Being able to comment on some content instead of just liking it
Score 4 out of 10
Vetted Review
Verified User
  • Produces simple proactive content.
  • Pulls in basic social media metrics.
  • You can't create polls, retweets, quote tweets, threads, or comments.
  • You can't get valuable, intelligent insights through Analytics.
  • You can't use Care to evaluate volumetric demand as the widgets available are minimal and basic.
Score 10 out of 10
Vetted Review
Verified User
  • easy of use
  • pulling in paid content from native channels
  • manual and auto tagging
  • Reporting - sometimes we have issue with pulling in paid media posts
  • Customer Service - Issues that really impact us that we need quickly fixed can take longer than desired
  • They removed the intelligence feature with little notice
  • Reporting - The dashboards are great but needs updating so drop and drag and formatting is easier.
July 18, 2023

Review of Khoros

Stephen Hodson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Timing of posts
  • Easy logon
  • Nice visuals
  • Really difficult to add a header
  • Dont like how I have to link to an image file rather than posting it.
  • Hard to alter the next
Score 8 out of 10
Vetted Review
Verified User
  • The approval flow
  • Giving recommended times for certain posts/platforms
  • Showing what the post will look like on each platform
  • I wish I could schedule linkedin articles or instagram stories on Khoros
  • I wish Khoros had an easier search function
  • I wish Khoros had more accurate results
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