For clear, general-audience-friendly metrics and team monitoring of your social media communications, this is the best aggregate product that I have seen and used for the cost. I liked it so much after the introductory trial that I decided to use this product and pay for the subscription out of my own pocket as a personal investment for my organization. So, while the Standard $40/month doesn't have everything, the items that are missing, I can get for free – just not in the same suite. For example, Google Analytics are free, just not integrated in Sprout Social; and the optimum timing add-on can be done at a much lower cost using tweriod and buffer. When renewal comes around, the choice will be purely around my budget.