Overall Satisfaction with Sprout Social
- Integrates well with major social media channels twitter, Facebook, LinkedIn, and Google+ to post consistent messaging across channels.
- Great metrics to help understand who is following on what channel and how well a message does in that channel.
- Only aggregate that gets some data from Google+.
- Very easy to learn, program for delivery delays and to integrate into messaging strategy.
- Smart Inbox is great for seeing responses quickly and being able to respond to them in with a single contact point.
- Great for team work and managing team messaging strategy, workflow and tasks in digital communications.
- You shouldn't have to pay $20 more a month just to get Google Analytics integration when you can get Google Analytics for free.
- Metrics can be skewed if your organization is required to be 8-5, Monday-Friday – especially in the response time. Should be a way to adjust for operational hours.
- LinkedIn only grabs my personal account and not our City page, so while it works with LinkedIn, it isn't very helpful for the organization.
- Would like to see more for Google+ data.
- Positive impact – Great way to keep track of ROI with easy metrics that even non-tech and non-marketing people understand when you present it to them.
- Positive impact – Great tool for planning messaging strategy by getting the right content to the right audience on the right medium.
- Positive impact – Has helped justify the importance of time spent on digital communications to organizational administrators.
5 - Communications division is responsible for all of the internal and external communications for our municipality. Sprout Social is a integral part of the digital communications strategy to reach external stakeholders.