Search Engine Optimization
August 16, 2018

Search Engine Optimization

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Swiftype

Swiftype is currently being used by our organization in certain departments and on our online e-commerce platforms. As our organization is very huge, it is obviously not incorporated organization wide. Our company website has many search features, definitions, symbol lookups at different stages of a trade life-cycle, screening securities, help texts and glossary.
  • Swiftype helps with providing search results at a very rapid pace. Since our industry is in financial services, this plays a major role.
  • Swiftype also has a very good integration setup with the websites as well as mobile applications.
  • The API's we use are configurable and customizable. Hence, we can use it differently for mobile and web apps.
  • Swiftype also provides analytics of geographical information of search results. This is very critical from troubleshooting prospective in-case of issues.
  • Swiftype does not have indexes ready to go. When you add a new website to the search set, it takes some time to index the website. This is something that is different from what Google does. Google in this particular aspect does a relatively better job.
  • Swiftype is very expensive, this makes it difficult for smaller companies to afford.
  • It has a positive impact as it helps traders and other users to seamlessly use applications.
  • It has a positive ROI and we would know the results in time to come.
We selected Swiftype compared to Google as it is very well designed and has a great layout. The technical support helps anytime we need them. They also provide great support. The analytics provided are also great and provide excellent features. It is easy to use and configure. It has excellent integration with sites and mobile applications. We have done a feasibility analysis with other products such as Algolia, Elasticsearch, Apache Solr.
Swiftype is excellent for e-commerce companies and especially the financial services sector where speed plays a major role in executing transactions. It is also very dynamic and customizable. It is very useful for electronics/travel reservations on e-commerce sites also. The only place it is inappropriate is when it comes to indexing a website in which case Google is slightly better, as I mentioned before. There is nothing much to complain about here in regards to the breadth of applications and analytics it offers.