TrustRadius
Become Agile!
https://www.trustradius.com/tag-managementTealium iQ Tag Management SystemUnspecified7.8106101
Kelly Saux profile photo
July 13, 2018

Become Agile!

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Tealium iQ Tag Management System

Tealium allows us to free up our developer's time and quickly add and remove vendors tags to our website. We recently considered it to add tags to our apps as well (this is included in your subscription to Tealium), but have so far not taken that step. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests and even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing-wise without Tealium.
  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
  • A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.
  • Tealium is an essential tool for us. We'd be blind without it.
While we considered Google Tag Manager, we decided on Tealium because of their support team. Over the years, I feel very comfortable saying that it was the right decision. Their support team has been there for us countless times. From brainstorming sessions to figure out the most efficient way to tackle a challenge, to fixing problems in a timely manner, we can rely on them to keep us moving forward and without delay. That's critical for an online business.
Anyone with an ecommerce site that partakes in paid marketing campaigns will undoubtedly benefit from Tealium iQ Tag Management System. If you care about data, analytics, and tracking, chances are you'll find the tool very valuable.

Tealium iQ Feature Ratings

Tag library
10
Tag variable mapping
10
Ease of writing custom tags
7
Rules-driven tag execution
10
Tag performance monitoring
9
Improved page load times
9
Mobile app tagging
9
Library of JavaScript extensions
9
Event tracking
10
Mobile event tracking
10
Data distribution management
Not Rated
Universal data layer
10
Automated error checking
Not Rated
Role-based user permissions
10