July 13, 2018
Score 9 out of 10
Overall Satisfaction with Tealium iQ Tag Management System
Tealium allows us to free up our developer's time and quickly add and remove vendors tags to our website. We recently considered it to add tags to our apps as well (this is included in your subscription to Tealium), but have so far not taken that step. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests and even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing-wise without Tealium.
- Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
- By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
- A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.
While we considered Google Tag Manager, we decided on Tealium because of their support team. Over the years, I feel very comfortable saying that it was the right decision. Their support team has been there for us countless times. From brainstorming sessions to figure out the most efficient way to tackle a challenge, to fixing problems in a timely manner, we can rely on them to keep us moving forward and without delay. That's critical for an online business.