Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.
Updated September 16, 2021
Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Terminus ABM Platform
Phononic uses Terminus as its ABM command center. We leverage the platform for ABM display, LinkedIn Ads, Retargeting, and Geofencing. Additionally, we use the platform to manage our intent data, as well as our Account-Based dashboarding and campaign analytics. We also partner with Terminus's Professional Services team to assist us in running some of our campaigns.
100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.
100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.
- ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
- ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
- Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.
- The Terminus platform is constantly evolving and improving. Over the past couple of years they have made major changes to the platform and its core features. This can be hard to keep up with, but is always welcome.
- Getting all of your metrics, across all of your efforts, across all of your accounts/contacts/leads is very challenging. The Terminus product team has made major strides, but there is still work to be done.
- Terminus drove a 75% win rate in one of our key verticals in its first year.
- Terminus drove a 45% account penetration rate in another of our key verticals.
- Terminus directly influenced pipeline velocity with dramatic improvement in time to generate a Sales Accepted Lead, as well as time to close a deal.
Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push us to continuously improve. Terminus enables us to quickly develop and execute new strategies as we rapidly expand into new verticals and segments.
Alternatively, I have not found other solutions to have the same level of one-stop-shop, and I have not found other companies to be as engaged in customer success as a part of the package (vs paid support).
Alternatively, I have not found other solutions to have the same level of one-stop-shop, and I have not found other companies to be as engaged in customer success as a part of the package (vs paid support).