Spotfire for Marketing Data Analysis
February 28, 2014
Spotfire for Marketing Data Analysis
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Spotfire
We use our own tool for marketing analytics - we measure all of our campaign spend, effectiveness of program spend and integrated campaign management. We are able to tie together data from multiple outside services including Google Analytics, Google Ad Sense, Social Media Services and Salesforce.com to get a comprehensive view of how effective our marketing is performing.
- Ability to mash up data from multiple sources simply and easily
- Ability to interact with the data to get just the view that I need to make a better decision
- Ability to share some or all of the analytics application with colleagues in the organization
- None
- Our marketing spend is much more effective we are able to see results in context and make quick course directions on where we spend our money