Item: Cision Communications Cloud
Rating: 8
Author: Ellie Malone

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

We use it to track media placements and mentions for a variety of clients that we serve as a PR agency. We use it across the entire agency but our clients do not use it. It helps us keep track of all the media placements in one place as well as do our monthly reporting on things such as share of voice, SEO impact, etc. to help show the value of our work to our clients.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]

Pros and Cons

Pros

Media monitoring: good at catching broadcast clips and online clips compared to other tools I've used.
Share of voice against competitors is also easy to use and good to show the value of brand within the industry.

Cons

Some of the searches can be really complex to understand and can pick up a lot of unwanted media hits.
Setting up dashboards and learning to use them can be hard and have a bit of a learning curve.

Alternatives Considered

Cision Communications Cloud and Meltwater Media Intelligence Platform

Cision is always the best for creating your "reporter Rolodex" in the modern age and Trendkite doesn't compete with that, but the reporting features are beyond what Cision can do. Meltwater's search feature is much more complex and the learning curve to learn the platform is much more complicated than Trendkite. The overall media monitoring is also superior and MUCH better for broadcast hits.

Likelihood to Recommend

I think Trendkite [when it was standalone] as a media monitoring system and reporting tool is the best there is out there, but I think you need more than just Trendkite to complete the job. I would recommend this over competitors like Meltwater, but I think you need this combined with Cision to really have all the right tools for a job in PR.

Transition from TrendKite to Cision Communications Cloud

Support Rating

Support is always online and the chat feature is really easy to use. There have been very few times where they have not been able to solve my problem for me. It's timely and convenient which is what I need when going about reporting, etc. during my day to day duties.

Comments

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Cision Communications Cloud is the tool to beat for PR Consultants!

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