My Experience with TrustRadius
April 04, 2017
My Experience with TrustRadius
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
- Review Acceleration Program
- TrustQuotes Library
•Provide valuable insights into the health of current customer accounts
•Live forum for product feedback; potentially influencing the product roadmap
•Generates content for marketing efforts across demand generation, product marketing and customer marketing
•Sales tool for both prospecting and closing deals through customer testimonials
•Competitive intelligence
All customer facing organizations are involved
All customer facing organizations are involved
- Great service. The team is very helpful - if you are presented with an additional need they are happy to help and respond quickly.
- Each review is checked prior to publishing. It provides quality over quantity.
- I would like TrustRadius to make updates to their pricing model to encourage even more reviews on all pages.
- Increase brand awareness
- Manage brand reputation
- Scale customer proof through reviews
- Third-party validation of marketing claims
- Identify candidates for case studies & advocacy
- Reduce or supplement reference requests
- Increase landing page conversion
- Create sales enablement content
- Improve sales efficiency
- Gather product insights
- Identify & address customer issues
TrustRadius has supported our business in many ways. Supporting our sales teams with customer testimonials, providing our web team with content syndication they can leverage on our website, providing our demand gen team with content they can include in their campaigns, and providing our account management team with more insights into their accounts than they may have previously had.
It is still important to maintain a good standing on all review sites. However, each one has something new and different to offer. TrustRadius is going straight to enabling our sales team through their integration into Salesforce which will be invaluable for prospecting and final stage customer testimonials. This could also help alleviate reference work on the customer marketing team as well!
Due to the fact that TrustRadius is a 3rd Party review site, many times TrustRadius is the most trusted source, as prospective customers know this was not a customer that was handpicked by the company to talk to you about their experience. Rather, it's a larger sample size that you can search through and find customers that look like you whether that be industry, company size etc. and see how they honestly feel about the product.
It is great! As I mentioned before, the Customer Success team is really helpful, responsive, and ready to go the extra mile!