Helpful for Small Businesses!
September 18, 2018
Helpful for Small Businesses!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twitter Ads
It is being used by my department in the organization as the marketing team is the consolidation of these efforts for the entire organization. It addresses the problems of expanding our reach and of trying to increase brand identity especially on Twitter.
- Clear to use. Not much instruction of reference to documentation was needed in order to set it up.
- It is easy to navigate especially after making ads and letting them run. The UI is very easy to use and therefore makes it a simple tool for the user.
- Reporting is good too. We can clearly see how many clicks we are having on our ads and see where to improve.
- They could have more detailed analytics capabilities so things could be analyzed more in depth and more comparatively.
- They could have more unique options for ad types. As in: display ads would be nice to have as well as customization options.
- Having the ability to use my own UTM tags for ads would be great too. Maybe this option is there now, but we recently stopped using the product, and hadn't used that option at the time.
- One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
- Another positive impact is that due to having more followers, we now have more visits to our site.
- A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.