Asset management that goes the extra step.
March 16, 2022

Asset management that goes the extra step.

Christopher Adams | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Widen

We use Acquia DAM (Widen) to manage our marketing assets (graphics, video, finished marketing materials) and we tie it to our B2B and B2C websites. We create portals for our B2B partners/customers to use, where they can access the aforementioned assets. We also use Workflow to manage the creation of our marketing assets. Lastly, we use the DAM as part of our some of our workflows, wherein we store records of cooperative advertising materials created by our B2B customers. That step of storing these records is part of the larger process of ours wherein we approve the reimbursement of funds for cooperative advertising that are submitted by our B2B customers.
  • Asset management.
  • Tying these assets to our websites.
  • Creating portals for access to assets.
  • To a degree, the collaboration within Workflow is good.
  • Workflow has its limits and could easily become easier to manage deliverables/set up workflows for asset creation and approval.
  • Steps in the DAM that work for other customers often times add time/clicks/steps for us in how we use it.
  • The updates that affect me and how I use Acquia DAM (Widen) seem to be few and far between.
  • While I'm one customer, I don't feel that my feedback makes a difference. I'm not upset, but I enjoy providing feedback to my reps and would love to see it have a positive effect on updates. Again, I'm one voice among many, so I'm not upset by this.
  • Asset storage.
  • Asset communication/dissemination.
  • Collaboration
  • Ease of web page creation/update.
  • Better email creation.
  • Reduced cost and time spent on marketing material creation.
  • The ability to have campaigns and launches be more how we want them to be (able to create more in Workflow, get feedback more quickly, able to finish deliverables more quickly).
I'm not sure that I have a vision at this point, but we have grown our usage by inviting our Engineering team to use workflow for their asset creation and revision. We've also managed updates to our packaging in Workflow as well.
Helpful, very responsive when contacted. Tech support via chat and email are some of the best we experience with all of our vendors.
Don't know how to expound upon what I've already said. But the DAM, along with our portals, make our marketing materials easy to implement throughout our websites. In providing them to our field sales team and to our B2B customers, we continue to improve every day on making sure our messaging, our materials, everything is getting out to the world in our intended omnichannel fashion. Acquia DAM (Widen) supports these omnichannel efforts, which we feel is essential to our business operations.
For project management, Monday is what we're looking for, though in vetting it against its competitors, I was mindful of how both would work together, and when it comes to Workflow, I'm looking to err more on the side using Workflow instead of Monday when it comes to collaborative editing.

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Asset management and dissemination (DAM) and as a collaborative tool (Workflow) mostly for graphics, web content/pages, emails, and printed materials.