very helpful for marketing operations
April 12, 2017
very helpful for marketing operations
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Workfront
In the marketing operations department to manage marketing projects from campaigns to collateral updates. It's just being used in Marketing right now. It helps us address the lack of visibility we previously had for our projects and prove how much work our team produces.
- Project Management
- Reporting
- Customization based on customer need
- Training- it's too long
- Complexity- the tool is extremely robust, which makes it overwhelming
- Best practices- share what other companies are doing well!
- Positive impact on visibility to projects across the global organization
- Negative impact on team collaboration in some cases, as everything is more automated
- Positive impact on marketing operations organization
Workfront had the most capabilities, so down the line we know we will be able to utilize it further.