Item: Adobe Workfront
Rating: 8
Author: Verified User

Overall Satisfaction with Workfront

Use Cases and Deployment Scope

In the marketing operations department to manage marketing projects from campaigns to collateral updates. It's just being used in Marketing right now. It helps us address the lack of visibility we previously had for our projects and prove how much work our team produces.

Workfront Project Management Goals

Centralize projects in one solution
Manage digital work processes
Review and approve digital work

Pros and Cons

Pros

Project Management
Reporting
Customization based on customer need

Cons

Training- it's too long
Complexity- the tool is extremely robust, which makes it overwhelming
Best practices- share what other companies are doing well!

Return on Investment

Positive impact on visibility to projects across the global organization
Negative impact on team collaboration in some cases, as everything is more automated
Positive impact on marketing operations organization

Alternatives Considered

Workfront had the most capabilities, so down the line we know we will be able to utilize it further.

Adobe Workfront Professional Services

n/a

Likelihood to Recommend

It's worked well for us as a team that has requests coming in from everywhere in the company, but is a small team and has limited capacity. It helps us prioritize work and get it done in a more timely, efficient manner. It's also very helpful in allowing all members of the organization review proofs and reduce the amount of email.

Adobe Workfront Feature Ratings

Comments

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very helpful for marketing operations