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Yext review from a digital marketing manager for a large scale enterprise
August 02, 2021

Yext review from a digital marketing manager for a large scale enterprise

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Listings
  • Analytics

Overall Satisfaction with Yext

Yext is used by our marketing department for the listings management of our hotels. The primary purpose of Yext at our organization is to scale listings management across major publishers/directories. Secondary purposes include review visibility, GMB Q&A visibility, and local analytics.

In addition to Yext we also do manual citation building, but Yext is a cost and resource-saving solution to large scale listings management for our organization.
  • Listings management
  • Coverage of local ecosystem (partnerships with major directories/publishers and data aggregators)
  • Instantaneous updates across most publishers
  • Easy data management through export/import of files
  • Listing audits
  • Online Travel Agency coverage
  • Proactive listings management and profile completeness
  • Communication of publisher updates
  • Listings management
  • Data management
  • Positive impact on ROI
  • Positive impact to process efficiency
Moz Local does not have as good of listings coverage as Yext and their platform does not work as well for at scale changes. Moz Local also does not have the same powered listings partnerships that Yext has for instantaneous changes. For smaller enterprises where there are fewer changes to their brick and mortar businesses Moz Local might be a good fit, but if there are that few changes to their business it may be worth manually managing listings so as to avoid recurring costs.

Do you think Yext delivers good value for the price?

Yes

Are you happy with Yext's feature set?

Yes

Did Yext live up to sales and marketing promises?

No

Did implementation of Yext go as expected?

Yes

Would you buy Yext again?

Yes

For a large-scale enterprise, I would highly recommend Yext as a listings management vendor. I would still recommend it for a small to medium-sized business depending on their competence/familiarity with listings management as they may be able to handle it themselves or work with a Yext competitor.

It also highly depends on the industry and location of the business. Yext is great for B2C brick-and-mortar businesses with lots of locations physically located in the United States. Yext does not provide as good of coverage for countries outside of the US. Yext also does not provide as much support for some industries, so I would recommend a business to review which publishers/directories are most important for their business and check whether or not these are covered by Yext. Ultimately Yext will still cover most major publishers/directories that are relevant from an SEO point of view.