Zoho CRM for Small Businesses

In 2011 I oversaw a full office IT integration project for a small religious-based marketing company. They needed a CRM system that integrated with email, accounting, and sales. Unfortunately, after testing the features of Zoho CRM with the QuickBooks and Google Apps for Business, it was not the right fit for this organization. Although, Zoho CRM became a useful tool in helping another client maintain a comprehensive database of clients and leads. They did not need integration with other programs. I have found the Zoho system easy to use and customize to the needs of the organization, such as renaming sections and modifying fields. They currently use Zoho CRM to manage an ever changing database of clients and leads, the reporting features are spot on, and the system is easier to use with every upgrade. Although I have much respect for the Zoho Corporation, as I also use the Invoicing program, I do not believe that they are ideal for companies that deal in big numbers, sales, leads, memberships, and complex accounting. They seem to be more ideally suited for smaller companies that are looking for a great way to handle the basics.