Item: ZoomInfo Sales
Rating: 8
Author: Michael Andrewsen, J.D.

Use Cases and Deployment Scope

We use ZoomInfo as a prospecting tool across several products. Our department (or team) relies on it as our primary mode of finding key prospects. We then source those leads as SQLs to our account executives. We also use it for more on the fly research like confirming current client's email addresses.

Pros and Cons

Accuracy - We've used a few other tools for lead sourcing and ZoomInfo has been about the most accurate.
Connectivity - Connecting it to our Salesforce was very easy.

Accuracy - I know I just listed this as a pro but even with ZoomInfo, we have a fair amount of bad emails and phone numbers.
"Extra" features - There are some really cool extra features, but we find we don't use them a whole lot.

Return on Investment

Less time wasted on Google.
Increased efficiency.

Likelihood to Recommend

ZoomInfo is great when we know more or less the right persona we are looking for; titles, industries, company size, etc. ZoomInfo can be a little bit tougher to use if we need information on personas or titles that are "pretty close" to what we are looking for. That makes it difficult at times when the correct role is sitting with a person who may be wearing multiple hats.

ZoomInfo Review

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Likelihood to Recommend

ZoomInfo Sales Feature Ratings