Item: ZoomInfo Marketing
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We have several use cases for ZoomInfo at AOT Technologies. First is Lead Intelligence & Generation. Finding in-market Leads within our ICP is hugely valuable. The second is lead qualification. Inbound leads are assessed using Zoominfo to qualify them at the top of funnel.
Lastly, Sales and Leadership use the platform to gain insights into market behaviours.

Pros and Cons

Breadth of leads in North America
Detailed company information including revenue & funding
HubSpot integration is seamless

Pricing - right now they are leveraging incumbent status
Leads in Europe and SEA are lacking
Intent data is interesting but often out of date

Return on Investment

Increased SQL by 15% over 2 years
SDR time saved - 8 hours per week

Usability

Definitely some great features there, Zoominfo has built a solid platform that is truly enterprise-grade. I gave a 7 because I feel there is a point where other solutions offer similar features at a lower price point. They might become too big to stay agile enough in the market.

Marketing Performance

Retargeting has been huge for us in maintaining that relationship with leads over the buying cycle. In software this could be 12 months or more - tricky to call out direct ROI for individual campaigns, but we have at least half a dozen contracts from nurture campaigns.

Alternatives Considered

HubSpot Marketing Hub

Zoominfo combined marketing automation with industry-leading lead intelligence. This was a no-brainer for us.

Key Insights

Do you think ZoomInfo Marketing delivers good value for the price?

Not sure

Are you happy with ZoomInfo Marketing's feature set?

Yes

Did ZoomInfo Marketing live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Marketing go as expected?

Yes

Would you buy ZoomInfo Marketing again?

Yes

Other Software Used

HubSpot CRM, Leadfeeder, Jira Work Management

Likelihood to Recommend

In a larger organization where a Sales team needs to quickly qualify leads, or gain more information about top-of-funnel leads to personalize outreach, Zoominfo is great.
It is less appropriate for small teams on tight budgets where you might struggle to see the value in a premium enterprise solution, that takes a certain amount of bandwidth from your team to leverage properly.

Enterprise Grade Marketing Platform

Overall Satisfaction with ZoomInfo MarketingOS