What users are saying about
6 Ratings
2 Ratings
6 Ratings
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Score 1 out of 101
2 Ratings
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Score 3.8 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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KUKU.io

If you would like a reliable scheduling tool, KUKU.io is not the one to use. If you like to share lots of industry news, secondary content, or content from your website/blog, be aware that KUKU.io will corrupt the preview headline. You would be far better off using another scheduling tool. I have now changed to a free tool and it has all the same capabilities without this corruption issue. I also used paid ones which are equally good.
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Feature Rating Comparison

Publishing

12mass
KUKU.io
5.4
Content planning and scheduling
12mass
KUKU.io
3.4
Workflow management
12mass
KUKU.io
7.3

Channel coverage/integration

12mass
KUKU.io
3.7
Twitter
12mass
KUKU.io
3.8
Facebook
12mass
KUKU.io
1.0
LinkedIn
12mass
KUKU.io
3.8
Google+
12mass
KUKU.io
9.1
Instagram
12mass
KUKU.io
3.8
Pinterest
12mass
KUKU.io
1.0

Reporting/analytics

12mass
KUKU.io
1.0
Campaign success analytics
12mass
KUKU.io
1.0

Account management

12mass
KUKU.io
1.0
Mobile access
12mass
KUKU.io
1.0

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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KUKU.io

  • I wouldn't say ther are any particularly good things about KUKU.io that set them apart from any other scheduling tool.
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Cons

12mass

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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KUKU.io

  • io corrupts headlines of articles you reshare. When you schedule a post with a URL in it, the Title of the blog post that is displayed below the picture/preview gets corrupted. So if you add any text in with the URL, that will replace the headline. I have noticed this on both LinkedIn and Twitter.
  • Very poor support team. I have found that the support team at KUKU.io are extremely rude, unwilling to help you and take a long time to reply. On some occasions I have had to message them three times in the chatbot for them to even reply. None of these times has the issue been resolved. When I reported to them that KUKU.io was corrupting headlines, at first they refused to take responsibility. Finally, they admitted it was the platforms fault but said they were not doing anything at that time to fix it.
  • Analytics are poor. The analytics suite in KUKU.io does not give you anything analytics for LinkedIn. The ones it provides for Twitter you can get directly from Twitter. So no value is added there.
  • You cannot tag LinkedIn accounts. I use HubSpot to schedule social media posts which allows you to tag companies at least. KUKU.io cannot.
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Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
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KUKU.io

No score
No answers yet
No answers on this topic

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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KUKU.io

No score
No answers yet
No answers on this topic

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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KUKU.io

KUKU.io 1.0
Based on 1 answer
The support team are extremely rude and often unresponsive. All of the issues I have reported to Kuku has been responded to with "we are not looking to resolve this issue at this time."On a few occasions, they have tried to deny the issue lies with them, before evidence has been provided. Then, they have refused to fix the issue.
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Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
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KUKU.io

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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KUKU.io

I have also used: ContentStudio.io Aside from TweetDeck, all of these scheduling tools are preferable to Kuku because you can schedule posts in advance across multiple channels and accounts. If you're just using Twitter then TweetDeck is a great option to use and very reliable. Out of all of them I would recommend ContentStudio.io. You can add many accounts, across a range of platforms. You can clone posts that you would like to post more than once which not all scheduling tools offer. Here is a review of the others: Buffer - Buffer has a really nice interface. It is probably the best looking scheduling tool with the cleanest, simplest website. Sometimes I had issues with Buffer where it would stop posting and none of my scheduled posts would go out so I stopped using it. Since then, they may have fixed this issue. Zoho - I have never had any issues with posts not coming out/not coming out correctly from Zoho. However, Zoho probably has the ugliest interface. You also cannot see your posts in a 'calendar' only a list, which is very unhelpful. You also cannot clone posts. HubSpot - HubSpot supports a range of platforms (all the ones I have needed). You can tag LinkedIn company accounts which is a huge plus. It is really easy to schedule similar/the same posts across a range of platforms all at the same time.
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Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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KUKU.io

  • io has crashed a few times for whole days, or been under maintenance without prior warning. This has happened on a few occasions where I have need to schedule time sensitive posts. During this time no support was available and I had to posts social media posts manually in all channels.
  • io corrupting the headline of social media posts has caused friction with clients as they were unhappy with the service. People in their network noticed the poor quality of the posts and commented that there was something wrong with them. This was an ongoing issue and happened with every single post coming out of KUKU.
  • Before this issue happened, KUKU was great for saving time because I could schedule posts in advance. This saved me hours in a day, and meant I could managed my multiple freelance and permanent roles. However, due to Kuku corrupting posts I can no longer do this.
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Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

12mass Editions & Modules

12mass
Additional Pricing Details

KUKU.io

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$7*
1.  per 5 accounts and 500 posts

KUKU.io Editions & Modules

KUKU.io
Edition
White label solutions
$4001
1. per 200+ user accounts
Additional Pricing Details

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