What users are saying about

12mass

6 Ratings

KUKU.io

1 Ratings

12mass

6 Ratings
Score 1 out of 101

KUKU.io

1 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

KUKU.io

If you are using a lot of social media channels KUKU.io can help you to save a lot of time. Writing once and publishing it everywhere including scheduling your posts is the best.

Feature Rating Comparison

Publishing

12mass
KUKU.io
7.7
Content planning and scheduling
12mass
KUKU.io
8.2
Workflow management
12mass
KUKU.io
7.3

Channel coverage/integration

12mass
KUKU.io
9.1
Twitter
12mass
KUKU.io
9.1
LinkedIn
12mass
KUKU.io
9.1
Google+
12mass
KUKU.io
9.1
Instagram
12mass
KUKU.io
9.1

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • It is easy to use and setup.
  • Nice and clean UI
  • Great support if you need help or if you have any kind of feedback.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • I am missing an iOS app. Since I am a heavy iPad Pro user an app would be much appreciated.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
I think Buffer is a great service, but I like the simplicity of KUKU.io and the engagement of the people working at KUKU.io

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • Since I am using KUKU.io it saved me a ton of time I am able to spend on other things.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

KUKU.io

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$7*
1.  per 5 accounts and 500 posts
KUKU.io Editions & Modules
KUKU.io
Edition
White label solutions
$4001
1. per 200+ user accounts
Additional Pricing Details