1ShoppingCart vs WooCommerce

• Email Marketing - Easy to use templates but you can also use your custom html template.
• Managing your list - It is easy to set up separate lists and create opt in forms for each one. It allows multiple opt in forms with customized messages for all steps of the opt in process.
• Ecommerce - Setup of your product or service is easy. You can use buy now type buttons on the 1ShoppingCart store. Integration with your merchant account or Paypal is offered.
• Includes an affiliate management option. This module allows you to manage an affiliate with custom links and an area to post materials for affiliates to use - such as banners.

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• WooCommerce pages are easy to customize and are optimized for mobile.
• Ability to create global add-ons for specific product categories.
• Adding additional plugins to optimize the site is generally affordable and can usually be done without a developer.
• There's no cost to get started.

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• I found their customer service team to be confusing with their responses and not as helpful as other products customer service teams. It can be frustrating to try to decipher their responses to more complicated questions and often felt a little 'annoying' whenever I needed to reach out.
• When creating newsletters, I found the WYSIWYG (what you see if what you get) version of creating newsletters the formatting was almost always off which always resulted in needing to send tests to myself to fix the formatting because it never showed up as it would look when it was sent. That took a lot of extra time to edit.
• Lots of different options with reports, as a beginner you may need someone else to support you. In the beginning I needed support from other team members in how to understand and create certain reports. Not the most intuitive and user friendly until you understand what you're doing!

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• Reliance on meta table for storing and accessing product and order data. (Coming soon)
• Better reporting interface. (Coming soon)
• Option to more easily choose between multi-page or single page cart/checkout.
• Auto refresh the price totals on cart page when quantity changes using AJAX.
• Show “-” and “+” buttons around the quantity field.
• Show confirmation before user changes quantity to zero.

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• Increased employee efficiency
• Integration of shopping cart in website
• Better customer service
• Improved brand visiability

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• I currently have not had a lot of ROI from using WooCommerce
• While it is easy to set up, it doesn't handle things like marketing, emails, or promotion to build up sales
• It can easily integrate with most email marketing, making follow-up emails easy to set up.

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