12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100
112 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
WYSIWYG email editor
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Dynamic content
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Ability to test dynamic content
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Landing pages
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
A/B testing
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Mobile optimization
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Email deliverability reporting
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
List management
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Triggered drip sequences
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0

Lead Management

360 Campaigner
9.8
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Lead nurturing
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Lead scoring and grading
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Data quality management
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Automated sales alerts and tasks
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5

Campaign Management

360 Campaigner
9.5
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Calendaring
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Event/webinar marketing
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4

Social Media Marketing

360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Social sharing and campaigns
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Social profile integration
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2

Reporting & Analytics

360 Campaigner
9.3
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Dashboards
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Standard reports
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Custom reports
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1

Platform & Infrastructure

360 Campaigner
9.3
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
API
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Role-based workflow & approvals
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Customizability
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Integration with Salesforce.com
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Integration with SugarCRM
360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Performance

360 Campaigner

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Online Training

360 Campaigner

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2

Likelihood to Renew

360 Campaigner
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5

Usability

360 Campaigner
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0

Reliability and Availability

360 Campaigner
Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0

Performance

360 Campaigner
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0

Support Rating

360 Campaigner
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9

Online Training

360 Campaigner
Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0

Implementation Rating

360 Campaigner
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4

Add comparison