14 Ratings
14 Ratings
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Score 9.3 out of 100
125 Ratings
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Score 8.6 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
7.0

Acoustic Campaign

70%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
4.0
40%
10 Ratings

Dynamic content

9.0
90%
1 Rating
8.0
80%
7 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
7.5
75%
8 Ratings

Landing pages

10.0
100%
1 Rating
5.1
51%
8 Ratings

A/B testing

9.0
90%
1 Rating
7.0
70%
10 Ratings

Mobile optimization

10.0
100%
1 Rating
6.9
69%
7 Ratings

Email deliverability reporting

9.0
90%
1 Rating
8.0
80%
20 Ratings

List management

9.0
90%
1 Rating
8.0
80%
9 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.0
80%
8 Ratings

Lead Management

9.8

360 Campaigner

98%
7.4

Acoustic Campaign

74%
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
6.1
61%
8 Ratings

Lead scoring and grading

10.0
100%
1 Rating
7.9
79%
7 Ratings

Data quality management

10.0
100%
1 Rating
8.0
80%
7 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
7.5
75%
4 Ratings

Campaign Management

9.5

360 Campaigner

95%
7.0

Acoustic Campaign

70%
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
6.5
65%
8 Ratings

Event/webinar marketing

10.0
100%
1 Rating
7.4
74%
4 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
6.3

Acoustic Campaign

63%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
6.5
65%
4 Ratings

Social profile integration

10.0
100%
1 Rating
6.2
62%
5 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
4.5

Acoustic Campaign

45%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
4.2
42%
10 Ratings

Standard reports

10.0
100%
1 Rating
4.2
42%
10 Ratings

Custom reports

9.0
90%
1 Rating
5.1
51%
8 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
5.7

Acoustic Campaign

57%
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
5.2
52%
9 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
6.0
60%
4 Ratings

Customizability

10.0
100%
1 Rating
5.9
59%
5 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
4.3
43%
8 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
5.0
50%
3 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
8.0
80%
2 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
4.1

Acoustic Campaign

41%
40 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
5.5

Acoustic Campaign

55%
30 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.0

Acoustic Campaign

80%
6 Ratings

Availability

360 Campaigner

N/A
0 Ratings
10.0

Acoustic Campaign

100%
4 Ratings

Performance

360 Campaigner

N/A
0 Ratings
7.0

Acoustic Campaign

70%
4 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
5.9

Acoustic Campaign

59%
10 Ratings

Online Training

360 Campaigner

N/A
0 Ratings
9.0

Acoustic Campaign

90%
2 Ratings

Implementation Rating

360 Campaigner

N/A
0 Ratings
7.4

Acoustic Campaign

74%
8 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Acoustic

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Acoustic

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Acoustic

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Acoustic Campaign

Starting Price

Editions & Modules

Acoustic Campaign editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    360 Campaigner

    No answers on this topic

    Acoustic

    SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
    Read full review

    Usability

    360 Campaigner

    No answers on this topic

    Acoustic

    This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
    Read full review

    Reliability and Availability

    360 Campaigner

    No answers on this topic

    Acoustic

    While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
    Read full review

    Performance

    360 Campaigner

    No answers on this topic

    Acoustic

    The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
    Read full review

    Support Rating

    360 Campaigner

    No answers on this topic

    Acoustic

    The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
    Read full review

    Online Training

    360 Campaigner

    No answers on this topic

    Acoustic

    The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
    Read full review

    Implementation Rating

    360 Campaigner

    No answers on this topic

    Acoustic

    Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
    Read full review

    Alternatives Considered

    360 Campaigner

    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Read full review

    Acoustic

    We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
    Read full review

    Return on Investment

    360 Campaigner

    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Read full review

    Acoustic

    • we have not experienced any currently but moving to lead automation and lead scoring could change that.
    • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
    Read full review

    Screenshots

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