Likelihood to Recommend I would (and do) recommend 3BL Professional to any company/org trying to expand the reach of it's CR programs. Often communications is how we justify the budget for our program work (communications help us increase brand reputation, reach potential employees, reach investors and ESG analysts). The 3BL platform is an incredible way to get your impacts and initiatives out to the world so that people know about the incredible programs you're running. Would recommend for any CR/ESG/Sustainability team.
Read full review I often recommend PR.com to clients on a budget. There are some organizations, like non-profits, or very small businesses I work with who just don't have the money to spend on a pricier press release distribution service like Businesswire. For those clients, PR.com is a good alternative. You can use the free version - or elect to spend a little money to include hyperlinks, increase distribution, and so on. But there are options - and that is a good thing.
Read full review Pros sourcing and amplifying relevant content across a large network critically assessing current industry trends and determining the best plan for our campaigns and content professionally managing out content, drafting mock-ups and promoting articles in a timely manner Read full review Bad customer service [in my experience]. One-sided PR. Read full review Cons Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters Read full review Suggest offering administrators more control over when releases are distributed Lower premium pricing for high frequency administrators Read full review Alternatives Considered I think PR.com offers a viable alternative to smaller businesses or nonprofit clients on a budget. When I tell some of those clients it will be hundreds - or even thousands - of dollars to distribute a press release on a service like
Business Wire , I can feel them cringe. PR.com offers a free option - and also offers very low-cost options to boost the distribution, include live hyperlinks and so on - if clients do have a little $ to spend on that, they can. But they can choose. The bigger services are really cost-prohibitive for the smaller businesses.
Read full review Return on Investment A lot of staff time saved on PR which is not our expertise. Read full review Negative impact [in my experience]. Wasted our time. Read full review ScreenShots