What users are saying about
24 Ratings
51 Ratings
24 Ratings
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Score 8 out of 101
51 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

7Sheep

As long as you know what you need 7Sheep for, then you will be impressed at how much it will do for you. If you only have a small list of contacts and only talk to them once a year, then you'll probably not need it - but if you are involved in any kind of communications/PR within multiple clients or multiple stakeholder groups, it will make your life a lot easier once you've understood how to work it yourself
No photo available

HCL Unica

If the organization has tons of data to segment, IBM Campaign is more powerful than many other products. The availability of mDue to zero coding approach, developers are not required to learn any programming language in particular manipulation tools and advanced functions in IBM Campaign is unmatched. I believe the users must have knowledge of SQL to get the most out of the tools. Typical business users using Eloqua would find it tough to migrate into IBM Campaign.
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Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
HCL Unica
WYSIWYG email editor
7Sheep
8.3
HCL Unica
Dynamic content
7Sheep
6.9
HCL Unica
Ability to test dynamic content
7Sheep
5.9
HCL Unica
Landing pages
7Sheep
6.6
HCL Unica
A/B testing
7Sheep
6.3
HCL Unica
Mobile optimization
7Sheep
7.8
HCL Unica
Email deliverability
7Sheep
8.4
HCL Unica
List management
7Sheep
7.9
HCL Unica
Triggered drip sequences
7Sheep
7.6
HCL Unica

Lead Management

7Sheep
7.4
HCL Unica
Lead nurturing
7Sheep
8.0
HCL Unica
Lead scoring and grading
7Sheep
6.6
HCL Unica
Data quality management
7Sheep
7.8
HCL Unica
Automated sales alerts and tasks
7Sheep
7.1
HCL Unica

Campaign Management

7Sheep
8.6
HCL Unica
Calendaring
7Sheep
9.1
HCL Unica
Event/webinar marketing
7Sheep
8.0
HCL Unica

Social Media Marketing

7Sheep
8.3
HCL Unica
Social sharing and campaigns
7Sheep
8.3
HCL Unica
Social profile integration
7Sheep
8.3
HCL Unica

Reporting & Analytics

7Sheep
6.8
HCL Unica
Dashboards
7Sheep
6.4
HCL Unica
Standard reports
7Sheep
6.4
HCL Unica
Custom reports
7Sheep
7.6
HCL Unica

Platform & Infrastructure

7Sheep
7.6
HCL Unica
API
7Sheep
8.5
HCL Unica
Role-based workflow & approvals
7Sheep
6.8
HCL Unica
Customizability
7Sheep
7.8
HCL Unica
Integration with Salesforce.com
7Sheep
7.3
HCL Unica

Pros

7Sheep

  • With an embedded form we capture leads on our website. These leads get a drip campaign.
  • After someone has signed up we store relevant details in 7Sheep via the API and start a drip campaign.
  • All users and leads get our newsletter and updates.
  • We have installed the 7Sheep tracking code on our website to get additional information about our leads.
Michael Kremmer profile photo

HCL Unica

  • Flexibility
  • Robust functionality
  • Ease of Use
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Cons

7Sheep

  • 7Sheep is used as a standalone software and not integrated in our intranet.
  • Setup of automated emails could be more visual to better see when which email is sent.
  • A helper library for API access would be useful.
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HCL Unica

  • The new version 9.1 eliminated some functionality that was present in earlier versions and I would like to see that functionality restored. For example: the ability to maximize process box windows; Single click on drop downs;
  • The Audience box needs to be enhanced to accommodate the ability to select one per household after multiple levels of segmentation criteria is applied without losing the ability to apply that criteria to the audience being deduped. Currently, the product will randomly select an individual regardless of whether they met the criteria in segmentation. There are ways around this, but would be nice if IBM would resolve this issue.
  • Would like to see performance enhanced when processing Unica macros and derived fields.
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Likelihood to Renew

7Sheep

7Sheep 8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
Clemens Degendorfer profile photo

HCL Unica

HCL Unica 8.7
Based on 12 answers
I believe this product will no longer be active soon so I would not recommend it.
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Usability

7Sheep

7Sheep 7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
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Support

7Sheep

7Sheep 8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No photo available

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
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Implementation

7Sheep

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
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Alternatives Considered

7Sheep

No photo available

HCL Unica

Alterian is limited on the database side and can limit the amount of reporting and analysis that can be done. Because Unica can support a variety of platforms, this limitation does not exist.
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Return on Investment

7Sheep

  • All work in the NPO is voluntary. 7Sheep helped a lot to streamline processes which frees resources.
  • 7Sheep pricing is very affordable and in addition they help NPOs with even better pricing.
Stefan Rehm profile photo

HCL Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
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Pricing Details

7Sheep

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

7Sheep Editions & Modules

Edition
Entrepreneur$591
Small Team$2492
Business$3893
Enterprise4
  1. Single User
  2. Per month, up to 5 Users
  3. Per month, up to 10 users
  4. Above 10 users
Additional Pricing Details

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

HCL Unica Editions & Modules

Additional Pricing Details

Add comparison