What users are saying about
24 Ratings
52 Ratings
24 Ratings
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Score 8 out of 100
52 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
Martin Dr. Leute | TrustRadius Reviewer

Unica

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Unica
WYSIWYG email editor
7Sheep
8.3
Unica
Dynamic content
7Sheep
6.9
Unica
Ability to test dynamic content
7Sheep
5.9
Unica
Landing pages
7Sheep
6.6
Unica
A/B testing
7Sheep
6.3
Unica
Mobile optimization
7Sheep
7.8
Unica
Email deliverability reporting
7Sheep
8.4
Unica
List management
7Sheep
7.9
Unica
Triggered drip sequences
7Sheep
7.6
Unica

Lead Management

7Sheep
7.4
Unica
Lead nurturing
7Sheep
8.0
Unica
Lead scoring and grading
7Sheep
6.6
Unica
Data quality management
7Sheep
7.8
Unica
Automated sales alerts and tasks
7Sheep
7.1
Unica

Campaign Management

7Sheep
8.6
Unica
Calendaring
7Sheep
9.1
Unica
Event/webinar marketing
7Sheep
8.0
Unica

Social Media Marketing

7Sheep
8.3
Unica
Social sharing and campaigns
7Sheep
8.3
Unica
Social profile integration
7Sheep
8.3
Unica

Reporting & Analytics

7Sheep
6.8
Unica
Dashboards
7Sheep
6.4
Unica
Standard reports
7Sheep
6.4
Unica
Custom reports
7Sheep
7.6
Unica

Platform & Infrastructure

7Sheep
7.6
Unica
API
7Sheep
8.5
Unica
Role-based workflow & approvals
7Sheep
6.8
Unica
Customizability
7Sheep
7.8
Unica
Integration with Salesforce.com
7Sheep
7.3
Unica

Pros

7Sheep

  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
Anonymous | TrustRadius Reviewer

Unica

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme | TrustRadius Reviewer

Cons

7Sheep

  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
Anonymous | TrustRadius Reviewer

Unica

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe | TrustRadius Reviewer

Likelihood to Renew

7Sheep

7Sheep 8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
Clemens Degendorfer | TrustRadius Reviewer

Unica

Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning | TrustRadius Reviewer

Usability

7Sheep

7Sheep 7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Anonymous | TrustRadius Reviewer

Unica

Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
Anonymous | TrustRadius Reviewer

Support Rating

7Sheep

7Sheep 8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
Andrea Galizia | TrustRadius Reviewer

Unica

Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
Anonymous | TrustRadius Reviewer

Implementation Rating

7Sheep

No score
No answers yet
No answers on this topic

Unica

Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Anonymous | TrustRadius Reviewer

Alternatives Considered

7Sheep

I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
Anonymous | TrustRadius Reviewer

Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine | TrustRadius Reviewer

Return on Investment

7Sheep

  • With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
  • I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
  • Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
Brian Lee | TrustRadius Reviewer

Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

7Sheep

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

7Sheep Editions & Modules

Edition
Entrepreneur$591
Small Team$2492
Business$3893
Enterprise4
  1. Single User
  2. Per month, up to 5 Users
  3. Per month, up to 10 users
  4. Above 10 users
Additional Pricing Details

Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Unica Editions & Modules

Additional Pricing Details

Rating Summary

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