AB Tasty vs. Bound

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Bound
Score 10.0 out of 10
N/A
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners…N/A
Pricing
AB TastyBound
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyBound
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
AB TastyBound
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.4
20 Ratings
2% below category average
Bound
9.7
1 Ratings
12% above category average
a/b experiment testing9.120 Ratings10.01 Ratings
Split URL testing10.013 Ratings9.01 Ratings
Multivariate testing8.617 Ratings9.01 Ratings
Multi-page/funnel testing8.615 Ratings10.01 Ratings
Mobile app testing7.94 Ratings9.01 Ratings
Visual / WYSIWYG editor7.516 Ratings10.01 Ratings
Advanced code editor8.66 Ratings10.01 Ratings
Page surveys5.03 Ratings10.01 Ratings
Preview mode9.17 Ratings10.01 Ratings
Test duration calculator9.01 Ratings10.01 Ratings
Experiment scheduler9.04 Ratings9.01 Ratings
Client-side tests8.97 Ratings10.01 Ratings
Mutually exclusive tests8.22 Ratings10.01 Ratings
Cross-browser testing00 Ratings10.01 Ratings
Test significance00 Ratings10.01 Ratings
Visitor recordings00 Ratings9.01 Ratings
Experiment workflow and approval00 Ratings10.01 Ratings
Dynamic experiment activation00 Ratings9.01 Ratings
Server-side tests00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
7.2
19 Ratings
20% below category average
Bound
9.8
1 Ratings
11% above category average
Standard visitor segmentation8.218 Ratings10.01 Ratings
Behavioral visitor segmentation6.516 Ratings10.01 Ratings
Traffic allocation control6.219 Ratings9.01 Ratings
Website personalization8.217 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
7.5
20 Ratings
13% below category average
Bound
9.4
1 Ratings
10% above category average
Heatmap tool7.38 Ratings10.01 Ratings
Click analytics7.616 Ratings10.01 Ratings
Scroll maps8.58 Ratings9.01 Ratings
Conversion tracking9.119 Ratings8.01 Ratings
Goal tracking8.619 Ratings9.01 Ratings
Test reporting5.820 Ratings9.01 Ratings
Results segmentation6.118 Ratings10.01 Ratings
Experiments results dashboard7.17 Ratings9.01 Ratings
Form fill analysis00 Ratings10.01 Ratings
CSV export00 Ratings10.01 Ratings
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User Ratings
AB TastyBound
Likelihood to Recommend
9.0
(51 ratings)
10.0
(5 ratings)
Likelihood to Renew
7.7
(8 ratings)
-
(0 ratings)
Support Rating
7.3
(2 ratings)
-
(0 ratings)
User Testimonials
AB TastyBound
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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Bound Systems, Inc.
I think the customer service and relationship we have with Get Smart Content is great
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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Bound Systems, Inc.
  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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Bound Systems, Inc.
  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Bound Systems, Inc.
No answers on this topic
Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Bound Systems, Inc.
No answers on this topic
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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Bound Systems, Inc.
It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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Bound Systems, Inc.
  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
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ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

Bound Screenshots

Screenshot of Campaign viewScreenshot of Segment viewScreenshot of Segment list