What users are saying about
73 Ratings
5 Ratings
73 Ratings
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Score 7.3 out of 100
5 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Bound

I think the customer service and relationship we have with Get Smart Content is great
Kate Bowling | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Bound
a/b experiment testing
AB Tasty
8.4
Bound
Split URL testing
AB Tasty
8.4
Bound
Multivariate testing
AB Tasty
8.0
Bound
Multi-page/funnel testing
AB Tasty
7.4
Bound
Mobile app testing
AB Tasty
7.6
Bound
Visual / WYSIWYG editor
AB Tasty
7.8
Bound
Advanced code editor
AB Tasty
8.2
Bound
Page surveys
AB Tasty
7.3
Bound
Preview mode
AB Tasty
8.0
Bound
Experiment scheduler
AB Tasty
8.2
Bound
Client-side tests
AB Tasty
8.9
Bound
Mutually exclusive tests
AB Tasty
8.2
Bound

Audience Segmentation & Targeting

AB Tasty
8.5
Bound
Standard visitor segmentation
AB Tasty
8.3
Bound
Behavioral visitor segmentation
AB Tasty
8.4
Bound
Traffic allocation control
AB Tasty
8.6
Bound
Website personalization
AB Tasty
8.5
Bound

Results and Analysis

AB Tasty
7.6
Bound
Heatmap tool
AB Tasty
6.4
Bound
Click analytics
AB Tasty
7.9
Bound
Scroll maps
AB Tasty
7.8
Bound
Conversion tracking
AB Tasty
7.9
Bound
Goal tracking
AB Tasty
7.8
Bound
Test reporting
AB Tasty
8.0
Bound
Results segmentation
AB Tasty
7.2
Bound
Experiments results dashboard
AB Tasty
7.7
Bound

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Bound

  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.
Michael Varejao | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Bound

  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Bound

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Bound

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Bound

Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy
Michael Varejao | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Bound

  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
Kate Bowling | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Bound

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

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