What users are saying about

AB Tasty

Top Rated
44 Ratings

Bound

5 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Bound

5 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

AB Tasty

AB tasty is well suited for everybody, not only-e-commerce websites but also content websites, as the tool affords you flexibility.
Panthéa Nasseri profile photo

Bound

I think the customer service and relationship we have with Get Smart Content is great
Kate Bowling profile photo

Pros

  • Increase conversion rate on leadgen pages by more than 22%
  • Increase content sharing on social networks for a petition by... 1870% (from 0,5% to almost 10%)
  • Increase ratio of recurring/one-shot donations for a non-profit organization by 285% (from 7% to 27%)
Sylvain Marbach profile photo
  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.
Michael Varejao profile photo

Cons

  • Heatmap (but I know they [are working] on it)
  • Page flow in the report part
Charles-Edouard Draber profile photo
  • Setting up segments and content is easy, but it can be a bit difficult linking created segments with created content.
Michael Varejao profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available
No score
No answers yet
No answers on this topic

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

About Google Analytics, Google Tag Manager and Hotjar, they are not the same product but we use them in our CRO strategy and we continue using them to complete AB Tasty capacities. Optimizely is a direct competitor and we worked with it for two years, it is a good tool too, but prefer AB Tasty's user enviroment and proactive support.
Javier Gómez de la Mata profile photo
Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy
Michael Varejao profile photo

Return on Investment

  • AB Tasty is our on-site marketing display tool. If we didn't have the solution we would not have been able to do custom display with formats that are not iAB standards. Therefore we were able to run our e-commerce campaigns with their own ROI.
Jade St-Laurent, Gestion de projet data profile photo
  • Faster lead conversion of identified segments, such as SMB.
Michael Varejao profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Bound

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details