What users are saying about
Top Rated
44 Ratings
5 Ratings
Top Rated
44 Ratings
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Score 8.4 out of 101
5 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
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Bound

Get Smart Content is well suited for personalization and geolocation campaigns. It is not as well suited for A/B testing for all of your web visitors. The ability to personalize on the Get Smart Content platform cuts development and QA time in half and support is better than any other product I have used or reviewed.
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Pros

  • Simple interface, easy to use dashboard, reporting, editor and targeting options.
  • Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
  • Great support form the team to help mazimising efforts and tests.
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  • Simple to set up personalization campaigns.
  • Integrates with DemandBase, Eloqua and Adobe Analytics.
  • Support is top notch, quick response times.
  • Cut QA time by 3/4 less than using Adobe Test & Target.
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Cons

  • One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
  • Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.
Valentin Viguier profile photo
  • There are some additions we would like to see, such as a better experience in the Performance section. It'd be great if we could see an overall view of the metrics instead of having to drill down. We do a monthly KPI report which takes me a while to create due to the back and forth nature of comparing metrics within Get Smart Content. I also have to use Google Analytics to help with this.
  • We had some issues with the tool not updating Eloqua contacts, but that has since been resolved. The process for discovering the cause of the problem was lengthy and frustrating.
  • It would be great if you could see metrics of an A/B test within the campaign/rule, instead of having to go to the Performance section and find it. A small snapshot of info would be very helpful and it would allow us to compare and update the rule without leaving that page.
Kate Bowling profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
Will depend on how is it well used by internal teams
No photo available
No score
No answers yet
No answers on this topic

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo
Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy
Michael Varejao profile photo

Return on Investment

  • Improvement on conversion rates from minor site improvements through to full page redesigns.
  • Test and deploy new content prior to launch to evaluate performance.
  • Deploy personalised content to enhance the user journey.
Craig Lawrence profile photo
  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
Kate Bowling profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Bound

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details