What users are saying about
79 Ratings
6 Ratings
79 Ratings
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Score 8.7 out of 100
6 Ratings
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Score 10 out of 100

Feature Set Ratings

  • Bound ranks higher in 3 feature sets: Testing and Experimentation, Audience Segmentation & Targeting, Results and Analysis

Testing and Experimentation

8.4

AB Tasty

84%
9.7

Bound

97%
Bound ranks higher in 18/19 features

a/b experiment testing

9.1
91%
20 Ratings
10.0
100%
1 Rating

Split URL testing

9.8
98%
13 Ratings
9.0
90%
1 Rating

Multivariate testing

8.6
86%
17 Ratings
9.0
90%
1 Rating

Multi-page/funnel testing

8.5
85%
15 Ratings
10.0
100%
1 Rating

Mobile app testing

7.9
79%
4 Ratings
9.0
90%
1 Rating

Visual / WYSIWYG editor

7.6
76%
16 Ratings
10.0
100%
1 Rating

Advanced code editor

8.6
86%
6 Ratings
10.0
100%
1 Rating

Page surveys

5.2
52%
3 Ratings
10.0
100%
1 Rating

Preview mode

9.1
91%
7 Ratings
10.0
100%
1 Rating

Test duration calculator

9.0
90%
1 Rating
10.0
100%
1 Rating

Experiment scheduler

8.9
89%
4 Ratings
9.0
90%
1 Rating

Client-side tests

8.9
89%
7 Ratings
10.0
100%
1 Rating

Mutually exclusive tests

8.2
82%
2 Ratings
10.0
100%
1 Rating

Cross-browser testing

N/A
0 Ratings
10.0
100%
1 Rating

Test significance

N/A
0 Ratings
10.0
100%
1 Rating

Visitor recordings

N/A
0 Ratings
9.0
90%
1 Rating

Experiment workflow and approval

N/A
0 Ratings
10.0
100%
1 Rating

Dynamic experiment activation

N/A
0 Ratings
9.0
90%
1 Rating

Server-side tests

N/A
0 Ratings
10.0
100%
1 Rating

Audience Segmentation & Targeting

7.3

AB Tasty

73%
9.8

Bound

98%
Bound ranks higher in 4/4 features

Standard visitor segmentation

8.2
82%
18 Ratings
10.0
100%
1 Rating

Behavioral visitor segmentation

6.6
66%
16 Ratings
10.0
100%
1 Rating

Traffic allocation control

6.3
63%
19 Ratings
9.0
90%
1 Rating

Website personalization

8.2
82%
17 Ratings
10.0
100%
1 Rating

Results and Analysis

7.5

AB Tasty

75%
9.4

Bound

94%
Bound ranks higher in 9/10 features

Heatmap tool

7.3
73%
8 Ratings
10.0
100%
1 Rating

Click analytics

7.7
77%
16 Ratings
10.0
100%
1 Rating

Scroll maps

8.5
85%
8 Ratings
9.0
90%
1 Rating

Conversion tracking

9.0
90%
19 Ratings
8.0
80%
1 Rating

Goal tracking

8.6
86%
19 Ratings
9.0
90%
1 Rating

Test reporting

5.9
59%
20 Ratings
9.0
90%
1 Rating

Results segmentation

6.2
62%
18 Ratings
10.0
100%
1 Rating

Experiments results dashboard

7.1
71%
7 Ratings
9.0
90%
1 Rating

Form fill analysis

N/A
0 Ratings
10.0
100%
1 Rating

CSV export

N/A
0 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • Bound is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

AB Tasty

90%
51 Ratings
10.0

Bound

100%
5 Ratings

Likelihood to Renew

7.7

AB Tasty

77%
8 Ratings

Bound

N/A
0 Ratings

Support Rating

7.3

AB Tasty

73%
3 Ratings

Bound

N/A
0 Ratings

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Read full review

Bound

I think the customer service and relationship we have with Get Smart Content is great
Read full review

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review

Bound

  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.
Read full review

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Read full review

Bound

  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
Read full review

Pricing Details

AB Tasty

Starting Price

Editions & Modules

AB Tasty editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Bound

    Starting Price

    Editions & Modules

    Bound editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Likelihood to Renew

      AB Tasty

      AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
      Read full review

      Bound

      No answers on this topic

      Support Rating

      AB Tasty

      Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
      Read full review

      Bound

      No answers on this topic

      Alternatives Considered

      AB Tasty

      We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
      Read full review

      Bound

      It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
      Read full review

      Return on Investment

      AB Tasty

      • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
      • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
      • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
      • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
      Read full review

      Bound

      • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
      • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
      Read full review

      Screenshots

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