ActiveCampaign vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$9
per month
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
ActiveCampaignHubSpot Marketing Hub
Editions & Modules
No answers on this topic
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
ActiveCampaignHubSpot Marketing Hub
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignHubSpot Marketing Hub
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
With ActiveCampaign, you can centralize a significant part of your marketing operations and give your customers a better overall experience than alternative technologies.The customer support staff is very efficient and their knowledge base is particularly informative and easy …
Chose ActiveCampaign
I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed …
Chose ActiveCampaign
I used to be a big fan of HubSpot. However, as I work with a lot of start-ups and scale-ups, it is increasingly hard to recommend it, as the price keeps going up. And in the early stages, it cannot provide the required ROI. ActiveCampaign offers most of the functionality, for a …
Chose ActiveCampaign
I chose ActiveCampaign because a friend recommended it. I used Mailchimp for email campaigns and HubSpot for CRM but didn't love either one. The best thing about ActiveCampaign is customer support and onboarding. The onboarding specialist spent three sessions with me to get …
Chose ActiveCampaign
ActiveCampaign provides more value than the other platforms I've used. Nimble couldn't compete with the functionality or robustness of AC. For the price point I'm at (ActiveCampaign Plus, the lowest paid tier), HubSpot can't compare either. I would be paying hundreds of dollars …
Chose ActiveCampaign
ActiveCampaign has awesome ease of use and really fits into our workflow. It saves us heaps of time and has the perfect balance of customizability, complexity, flexibility, and speed.
Chose ActiveCampaign
The functionality is comparable but the price for ActiveCampaign is a lot better than most competitors, for the number of active contacts. It's pretty much as easy to use as HubSpot and while not a powerful as Marketo, it's got enough features to make it really useful for …
Chose ActiveCampaign
The ease of ActiveCampaign is way higher than other tools in the market. ActiveCampaign offers great flexibility, a great interface, and outstanding support. Besides that, there is lots of documentation available about different problems/solutions. Other tools are hard to …
Chose ActiveCampaign
ActiveCampaign is by far the most complete tool for more complex email marketing strategies or those that rely heavily on email sequencing, email automation, and lead nurturing. It integrates very easily and thoroughly with major CRM platforms, and information stays updated. …
Chose ActiveCampaign
Same thing, but more affordable.
Chose ActiveCampaign
[HubSpot is] not as user friendly as ActiveCampaign. It has more features but they're not as developed as the ones in ActiveCampaign.
A CRM needs to be easy to use by almost anyone and with minimum to zero training. That's what we like about AC - its UI and UX are great for all …
Chose ActiveCampaign
Pardot is in my opinion overpriced and because it relies on Salesforce as a CRM limiting as a choice. HubSpot CRM is great even in the free version, but once you need to add email automation in the mix the cost become a big factor.
Chose ActiveCampaign
For the price and available automations, I haven't found a better fit for our needs. There are ESPs out there that have better email and form builders but don't have nearly the automations. There are services that have a much better (more sophisticated) CRM but cost 3x as much …
Chose ActiveCampaign
ActiveCampaign was able to perform the same functions as the other two without the astronomical cost. For partner agencies, they make it easy for agencies to partner with them without an extraordinary investment. I didn't even start to use the others (Hubspot for a hot second …
Chose ActiveCampaign
ActiveCampaign is one of the most robust marketing automation platforms available today and allows us to integrate with virtually all other marketing tools in our tech stack. When vetting a marketing automation software to support our clients, we did not like that other larger …
Chose ActiveCampaign
ActiveCampaign really focuses on making the fundamental marketing automation functionality easy to use. It doesn't have as many enterprise features or customization, but that is clearly intentional. For small to mid-sized businesses, those enterprise features get in the way …
Chose ActiveCampaign
I found ActiveCampaign to be more intuitive throughout the setup process and easier to use than HubSpot. It was overall just much less confusing for me!
Chose ActiveCampaign
I was recommended by another person who currently uses the platform. The colors also made me chooose. The blue looks refreshing and updated.
Chose ActiveCampaign
Compared to HubSpot this is a lot better investment for your money. It has a lot of the same features but much less expensive. It is more intuitive and has a very helpful customer service team. The automation tools can do most of the basic functions and if you are looking for …
Chose ActiveCampaign
The main thing I was looking for was a way to keep track of referral sources when they entered our sphere, continued to work with us, and then exited our sphere. I evaluated many systems to see which would best fit our exact needs, and almost all were built with a sales …
Chose ActiveCampaign
HubSpot was well rounded and handled all of our marketing needs, but it is a more expensive option. ActiveCampaign's automations are simple to use.
Chose ActiveCampaign
For the price, ActiveCampaign offers a lot of features and benefits that are in line with some of the bigger players in the space. Their customer support team is always very responsive and has been helpful in troubleshooting any issues that have come up. We also started using …
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
ActiveCampaign is great if you want to dip your toe in marketing automation. Hubspot is way more complex and capable, but it's built for a complex need.
Chose HubSpot Marketing Hub
I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.

Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better …
Top Pros
Top Cons
Features
ActiveCampaignHubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
14% above category average
HubSpot Marketing Hub
7.0
369 Ratings
10% below category average
WYSIWYG email editor9.5581 Ratings8.6332 Ratings
Dynamic content9.1520 Ratings6.0333 Ratings
Ability to test dynamic content8.8471 Ratings7.7309 Ratings
Landing pages7.9338 Ratings6.2362 Ratings
A/B testing9.2380 Ratings8.0286 Ratings
Mobile optimization9.4526 Ratings6.3355 Ratings
Email deliverability reporting7.1631 Ratings6.0363 Ratings
List management9.6650 Ratings8.2364 Ratings
Triggered drip sequences9.7574 Ratings6.4276 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
HubSpot Marketing Hub
7.1
360 Ratings
9% below category average
Lead nurturing automation9.2491 Ratings6.4356 Ratings
Lead scoring and grading8.0359 Ratings7.9324 Ratings
Data quality management9.3401 Ratings7.7330 Ratings
Automated sales alerts and tasks9.3355 Ratings6.3299 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
HubSpot Marketing Hub
6.2
320 Ratings
20% below category average
Calendaring9.7295 Ratings6.4305 Ratings
Event/webinar marketing9.5286 Ratings6.1251 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
HubSpot Marketing Hub
6.3
346 Ratings
18% below category average
Social sharing and campaigns9.7254 Ratings6.3342 Ratings
Social profile integration9.5250 Ratings6.3331 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
627 Ratings
11% above category average
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Dashboards8.0597 Ratings7.9366 Ratings
Standard reports8.0584 Ratings8.1362 Ratings
Custom reports9.2377 Ratings7.0324 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
API9.6391 Ratings7.6251 Ratings
Role-based workflow & approvals9.3267 Ratings7.1280 Ratings
Customizability9.5420 Ratings5.9303 Ratings
Integration with Salesforce.com9.492 Ratings7.8228 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings7.996 Ratings
Integration with SugarCRM9.856 Ratings7.790 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Best Alternatives
ActiveCampaignHubSpot Marketing Hub
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignHubSpot Marketing Hub
Likelihood to Recommend
7.7
(676 ratings)
7.3
(654 ratings)
Likelihood to Renew
8.4
(25 ratings)
9.0
(371 ratings)
Usability
7.7
(38 ratings)
9.0
(106 ratings)
Availability
9.1
(5 ratings)
9.1
(25 ratings)
Performance
7.1
(5 ratings)
8.9
(17 ratings)
Support Rating
1.3
(41 ratings)
8.4
(88 ratings)
In-Person Training
9.1
(2 ratings)
9.1
(8 ratings)
Online Training
7.3
(1 ratings)
9.1
(26 ratings)
Implementation Rating
8.7
(14 ratings)
7.3
(48 ratings)
Configurability
6.4
(4 ratings)
7.3
(2 ratings)
Ease of integration
9.0
(4 ratings)
8.9
(5 ratings)
Product Scalability
1.4
(5 ratings)
7.3
(7 ratings)
Vendor post-sale
6.4
(4 ratings)
9.1
(3 ratings)
Vendor pre-sale
7.2
(4 ratings)
9.1
(3 ratings)
User Testimonials
ActiveCampaignHubSpot Marketing Hub
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
In-Person Training
ActiveCampaign
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
Online Training
ActiveCampaign
No answers on this topic
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Read full review
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.