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3 Ratings
43 Ratings
3 Ratings
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Score 10 out of 101
43 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Zoho Campaigns

It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Zoho Campaigns
6.8
WYSIWYG email editor
ActiveDEMAND
9.2
Zoho Campaigns
6.5
Dynamic content
ActiveDEMAND
9.6
Zoho Campaigns
6.9
Ability to test dynamic content
ActiveDEMAND
9.6
Zoho Campaigns
5.9
Landing pages
ActiveDEMAND
9.0
Zoho Campaigns
8.0
A/B testing
ActiveDEMAND
9.6
Zoho Campaigns
7.2
Mobile optimization
ActiveDEMAND
9.6
Zoho Campaigns
7.0
Email deliverability
ActiveDEMAND
9.6
Zoho Campaigns
7.1
List management
ActiveDEMAND
9.2
Zoho Campaigns
7.0
Triggered drip sequences
ActiveDEMAND
9.6
Zoho Campaigns
5.9

Lead Management

ActiveDEMAND
9.0
Zoho Campaigns
Lead nurturing
ActiveDEMAND
9.6
Zoho Campaigns
Lead scoring and grading
ActiveDEMAND
9.0
Zoho Campaigns
Data quality management
ActiveDEMAND
8.6
Zoho Campaigns
Automated sales alerts and tasks
ActiveDEMAND
8.6
Zoho Campaigns

Campaign Management

ActiveDEMAND
9.4
Zoho Campaigns
Calendaring
ActiveDEMAND
9.6
Zoho Campaigns
Event/webinar marketing
ActiveDEMAND
9.2
Zoho Campaigns

Social Media Marketing

ActiveDEMAND
8.6
Zoho Campaigns
Social sharing and campaigns
ActiveDEMAND
8.6
Zoho Campaigns
Social profile integration
ActiveDEMAND
8.6
Zoho Campaigns

Reporting & Analytics

ActiveDEMAND
9.2
Zoho Campaigns
7.4
Dashboards
ActiveDEMAND
8.8
Zoho Campaigns
7.6
Standard reports
ActiveDEMAND
9.2
Zoho Campaigns
6.8
Custom reports
ActiveDEMAND
9.6
Zoho Campaigns
7.8

Platform & Infrastructure

ActiveDEMAND
9.6
Zoho Campaigns
API
ActiveDEMAND
9.0
Zoho Campaigns
Role-based workflow & approvals
ActiveDEMAND
9.0
Zoho Campaigns
Customizability
ActiveDEMAND
9.6
Zoho Campaigns
Integration with Salesforce.com
ActiveDEMAND
10.0
Zoho Campaigns
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Zoho Campaigns
Integration with SugarCRM
ActiveDEMAND
10.0
Zoho Campaigns

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Its campaign tracking tool is not very comprehensive. Sometimes I find difficult to trace the status of some of my subscribers.
  • Limitation of pre-loaded templates.
  • It doesn't allow users to create their own templates. Users have to use pre-loaded templates only. They can edit those templates as per their requirements.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare to what providers like MailChimp can offer.
Jason Ensign profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Our sales team is doing really well because of the CRM tool. The campaigns tool has made zero difference to our bottom line. If I sent more emails I would have switched to a service provider like MailChimp over a year ago.
Jason Ensign profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zoho Campaigns Editions & Modules
Zoho Campaigns
Additional Pricing Details