What users are saying about

ActiveDEMAND

3 Ratings

Zoho Campaigns

38 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Zoho Campaigns

38 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Zoho Campaigns

Buy for the CRM tool, NOT the campaigns tool. Even the sync between the two sucks.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Zoho Campaigns
6.6
WYSIWYG email editor
ActiveDEMAND
9.2
Zoho Campaigns
6.0
Dynamic content
ActiveDEMAND
9.6
Zoho Campaigns
6.7
Ability to test dynamic content
ActiveDEMAND
9.6
Zoho Campaigns
5.1
Landing pages
ActiveDEMAND
9.0
Zoho Campaigns
8.5
A/B testing
ActiveDEMAND
9.6
Zoho Campaigns
7.0
Mobile optimization
ActiveDEMAND
9.6
Zoho Campaigns
6.3
Email deliverability
ActiveDEMAND
9.6
Zoho Campaigns
6.7
List management
ActiveDEMAND
9.2
Zoho Campaigns
7.0
Triggered drip sequences
ActiveDEMAND
9.6
Zoho Campaigns
5.9

Lead Management

ActiveDEMAND
9.0
Zoho Campaigns
Lead nurturing
ActiveDEMAND
9.6
Zoho Campaigns
Lead scoring and grading
ActiveDEMAND
9.0
Zoho Campaigns
Data quality management
ActiveDEMAND
8.6
Zoho Campaigns
Automated sales alerts and tasks
ActiveDEMAND
8.6
Zoho Campaigns

Campaign Management

ActiveDEMAND
9.4
Zoho Campaigns
Calendaring
ActiveDEMAND
9.6
Zoho Campaigns
Event/webinar marketing
ActiveDEMAND
9.2
Zoho Campaigns

Social Media Marketing

ActiveDEMAND
8.6
Zoho Campaigns
Social sharing and campaigns
ActiveDEMAND
8.6
Zoho Campaigns
Social profile integration
ActiveDEMAND
8.6
Zoho Campaigns

Reporting & Analytics

ActiveDEMAND
9.2
Zoho Campaigns
7.6
Dashboards
ActiveDEMAND
8.8
Zoho Campaigns
7.2
Standard reports
ActiveDEMAND
9.2
Zoho Campaigns
7.0
Custom reports
ActiveDEMAND
9.6
Zoho Campaigns
8.7

Platform & Infrastructure

ActiveDEMAND
9.6
Zoho Campaigns
API
ActiveDEMAND
9.0
Zoho Campaigns
Role-based workflow & approvals
ActiveDEMAND
9.0
Zoho Campaigns
Customizability
ActiveDEMAND
9.6
Zoho Campaigns
Integration with Salesforce.com
ActiveDEMAND
10.0
Zoho Campaigns
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Zoho Campaigns
Integration with SugarCRM
ActiveDEMAND
10.0
Zoho Campaigns

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
Jason Ensign profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
MailChimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic feature, makes it very easy for us to send a consistently branded email template across our lists.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
Jon Porreca profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zoho Campaigns Editions & Modules
Zoho Campaigns
Additional Pricing Details