What users are saying about
4 Ratings
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Top Rated
109 Ratings
4 Ratings
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Score 5 out of 100

Zoho Campaigns

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Top Rated
109 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Zoho Campaigns
7.7
WYSIWYG email editor
ActiveDEMAND
9.2
Zoho Campaigns
7.3
Dynamic content
ActiveDEMAND
9.6
Zoho Campaigns
7.1
Ability to test dynamic content
ActiveDEMAND
9.6
Zoho Campaigns
7.3
Landing pages
ActiveDEMAND
9.0
Zoho Campaigns
7.9
A/B testing
ActiveDEMAND
9.6
Zoho Campaigns
8.1
Mobile optimization
ActiveDEMAND
9.6
Zoho Campaigns
7.3
Email deliverability reporting
ActiveDEMAND
9.6
Zoho Campaigns
7.7
List management
ActiveDEMAND
9.2
Zoho Campaigns
8.3
Triggered drip sequences
ActiveDEMAND
9.6
Zoho Campaigns
7.9

Lead Management

ActiveDEMAND
9.0
Zoho Campaigns
Lead nurturing
ActiveDEMAND
9.6
Zoho Campaigns
Lead scoring and grading
ActiveDEMAND
9.0
Zoho Campaigns
Data quality management
ActiveDEMAND
8.6
Zoho Campaigns
Automated sales alerts and tasks
ActiveDEMAND
8.6
Zoho Campaigns

Campaign Management

ActiveDEMAND
9.4
Zoho Campaigns
Calendaring
ActiveDEMAND
9.6
Zoho Campaigns
Event/webinar marketing
ActiveDEMAND
9.2
Zoho Campaigns

Social Media Marketing

ActiveDEMAND
8.6
Zoho Campaigns
Social sharing and campaigns
ActiveDEMAND
8.6
Zoho Campaigns
Social profile integration
ActiveDEMAND
8.6
Zoho Campaigns

Reporting & Analytics

ActiveDEMAND
9.2
Zoho Campaigns
7.2
Dashboards
ActiveDEMAND
8.8
Zoho Campaigns
7.5
Standard reports
ActiveDEMAND
9.2
Zoho Campaigns
7.6
Custom reports
ActiveDEMAND
9.6
Zoho Campaigns
6.6

Platform & Infrastructure

ActiveDEMAND
9.6
Zoho Campaigns
API
ActiveDEMAND
9.0
Zoho Campaigns
Role-based workflow & approvals
ActiveDEMAND
9.0
Zoho Campaigns
Customizability
ActiveDEMAND
9.6
Zoho Campaigns
Integration with Salesforce.com
ActiveDEMAND
10.0
Zoho Campaigns
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Zoho Campaigns
Integration with SugarCRM
ActiveDEMAND
10.0
Zoho Campaigns

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Zoho Campaigns

  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
Jason Ensign | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Zoho Campaigns

Zoho Campaigns 10.0
Based on 1 answer
Because I am a single user organization and the subscription is free for up to 3 users.
Stacy Venditto | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Zoho Campaigns

Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
Alyssa Storm | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Zoho Campaigns

  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
Jon Porreca | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Zoho Campaigns

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zoho Campaigns Editions & Modules

Edition
0-250 Contacts$3.001
0251-500 Contacts$5.001
501-1,000 Contacts$9.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Zoho Campaigns
7.9

Likelihood to Renew

ActiveDEMAND
Zoho Campaigns
10.0

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