Likelihood to Recommend Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!
Read full review Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
Read full review Pros Creating Landing Pages. Built in Automations. Email List Maintenance. The email editor is simple to use and very intuitive. Read full review Canvases are a straightforward way to dynamically target users We have a lot of control over our email templates- especially compared to the last service we used Built-in reporting is fantastic and offers solid insight Braze integration with our consumer-facing App opened up a lot of options for us when running promos Read full review Cons The online support is excellent, but the written support is sometimes in Spanish. Setting up your account for better email deliverability takes some time. It's a newer program, so there is definitely some room for improvement in the user interface. Read full review It offers analytics insights, but this is still not incredibly detailed It takes a while for features on the product roadmap to be implemented The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities Read full review Usability Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business.
Read full review Support Rating Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Read full review Alternatives Considered Acumbamail is still in its infancy, so it's not fair to compare it to
ConvertKit , which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!
Read full review Compared to
Salesforce Commerce Cloud , Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to
Marketo , Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from
Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting.
Read full review Return on Investment Still too early to tell, but down the road, the impact of having a good mailing list will be enormous! Read full review Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours. Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account. Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users. Read full review ScreenShots