What users are saying about

AdDataExpress

5 Ratings
Score 8 out of 101

D&B Hoovers (formerly Avention)

14 Ratings
Score 9.6 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

D&B Hoovers (formerly Avention)

Any company with a CRM system where the data is duplicative, lacking detail and/or inaccurate has a need to match and append their data with D&B. Also, any company looking to effectively target their addressable market should also connect with D&B. Lastly, and company with a robust direct Sales team should be using Hoovers to help their Reps approach their clients from a strong position of knowledge and strategic information.
Greg McLaughlin profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
D&B Hoovers (formerly Avention)
9.1
Identification of new leads
AdDataExpress
9.1
D&B Hoovers (formerly Avention)
9.0
List quality
AdDataExpress
6.4
D&B Hoovers (formerly Avention)
9.3
Ideal customer targeting
AdDataExpress
5.5
D&B Hoovers (formerly Avention)
8.7
Load time/data access
AdDataExpress
5.5
D&B Hoovers (formerly Avention)
9.5
Advanced search
AdDataExpress
D&B Hoovers (formerly Avention)
9.3
List upload/download
AdDataExpress
D&B Hoovers (formerly Avention)
9.0

Sales Intelligence Data Standards

AdDataExpress
7.3
D&B Hoovers (formerly Avention)
9.6
Contact information
AdDataExpress
7.3
D&B Hoovers (formerly Avention)
9.3
Company information
AdDataExpress
7.3
D&B Hoovers (formerly Avention)
9.7
Industry information
AdDataExpress
7.3
D&B Hoovers (formerly Avention)
9.7

Data Augmentation & Lead Qualification

AdDataExpress
4.1
D&B Hoovers (formerly Avention)
9.4
Lead qualification process
AdDataExpress
6.4
D&B Hoovers (formerly Avention)
9.0
Salesforce integration
AdDataExpress
2.7
D&B Hoovers (formerly Avention)
10.0
Company/business profiles
AdDataExpress
5.5
D&B Hoovers (formerly Avention)
10.0
Data hygiene
AdDataExpress
2.7
D&B Hoovers (formerly Avention)
9.5
Automatic data refresh
AdDataExpress
3.6
D&B Hoovers (formerly Avention)
9.5
Filters and segmentation
AdDataExpress
3.6
D&B Hoovers (formerly Avention)
9.0
Smart lists and recommendations
AdDataExpress
D&B Hoovers (formerly Avention)
9.5
Alerts and reminders
AdDataExpress
D&B Hoovers (formerly Avention)
9.5
Tags
AdDataExpress
D&B Hoovers (formerly Avention)
9.0

Sales Intelligence Email Features

AdDataExpress
D&B Hoovers (formerly Avention)
9.0
Sales email templates
AdDataExpress
D&B Hoovers (formerly Avention)
9.0
Append emails to records
AdDataExpress
D&B Hoovers (formerly Avention)
9.0

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • It provides names of the decision makers (very important)!
  • It shows the parent company and lists the locations of all the subsidiaries.
  • It allows us to create filters and lists for our research, which is really helpful.
No photo available

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • The tool is well built. I enjoy the search functionality.
  • Continue standard updates.
No photo available

Support

No score
No answers yet
No answers on this topic
D&B Hoovers (formerly Avention)10.0
Based on 1 answer
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
No photo available

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
LinkedInMintigoInfoUSAZoomData
Greg McLaughlin profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • I've had continued success using Avention for prospecting.
  • Allows me to remove certain prospects.
  • The data can lag every now and again in size and revenue.
No photo available

Screenshots

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

D&B Hoovers (formerly Avention)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details