What users are saying about
5 Ratings
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Score 8.1 out of 101
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.3 out of 101

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

D&B Hoovers (formerly Avention)

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
D&B Hoovers (formerly Avention)
7.6
Identification of new leads
AdDataExpress
9.1
D&B Hoovers (formerly Avention)
8.1
List quality
AdDataExpress
6.4
D&B Hoovers (formerly Avention)
7.0
Ideal customer targeting
AdDataExpress
5.5
D&B Hoovers (formerly Avention)
7.4
Load time/data access
AdDataExpress
5.5
D&B Hoovers (formerly Avention)
6.7
Advanced search
AdDataExpress
D&B Hoovers (formerly Avention)
8.3
List upload/download
AdDataExpress
D&B Hoovers (formerly Avention)
7.9

Sales Intelligence Data Standards

AdDataExpress
7.3
D&B Hoovers (formerly Avention)
7.8
Contact information
AdDataExpress
7.3
D&B Hoovers (formerly Avention)
6.8
Company information
AdDataExpress
7.3
D&B Hoovers (formerly Avention)
8.3
Industry information
AdDataExpress
7.3
D&B Hoovers (formerly Avention)
8.4

Data Augmentation & Lead Qualification

AdDataExpress
4.1
D&B Hoovers (formerly Avention)
7.4
Lead qualification process
AdDataExpress
6.4
D&B Hoovers (formerly Avention)
6.0
Salesforce integration
AdDataExpress
2.7
D&B Hoovers (formerly Avention)
8.4
Company/business profiles
AdDataExpress
5.5
D&B Hoovers (formerly Avention)
8.4
Data hygiene
AdDataExpress
2.7
D&B Hoovers (formerly Avention)
6.1
Automatic data refresh
AdDataExpress
3.6
D&B Hoovers (formerly Avention)
7.2
Filters and segmentation
AdDataExpress
3.6
D&B Hoovers (formerly Avention)
7.3
Smart lists and recommendations
AdDataExpress
D&B Hoovers (formerly Avention)
7.1
Alerts and reminders
AdDataExpress
D&B Hoovers (formerly Avention)
7.9
Tags
AdDataExpress
D&B Hoovers (formerly Avention)
8.3

Sales Intelligence Email Features

AdDataExpress
D&B Hoovers (formerly Avention)
8.9
Sales email templates
AdDataExpress
D&B Hoovers (formerly Avention)
8.9
Append emails to records
AdDataExpress
D&B Hoovers (formerly Avention)
8.9

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo

D&B Hoovers (formerly Avention)

  • Building company lists.
  • Accurate data.
  • Contact database.
No photo available

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo

D&B Hoovers (formerly Avention)

  • It would be better used with LinkedIn Sales Navigator and to be able to build a list from there.
  • Sometimes we have seen emails bounce.
Lindsey Schultz profile photo

Support

AdDataExpress

No score
No answers yet
No answers on this topic

D&B Hoovers (formerly Avention)

D&B Hoovers (formerly Avention) 10.0
Based on 1 answer
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
No photo available

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo

D&B Hoovers (formerly Avention)

It is cheaper than DiscoverOrg which is great, but we feel like ZoomInfo is a better choice for our company. Winmo has less companies and contacts, but has more custom research and allows us to personalize messages for Account Based Marketing purposes
Lindsey Schultz profile photo

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo

D&B Hoovers (formerly Avention)

  • Positive impacts have been being able to find the right person at the right company and be able to email or call them to schedule sales leads.
  • Not much negative impact besides some emails bouncing.
Lindsey Schultz profile photo

Screenshots

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

D&B Hoovers (formerly Avention)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison