What users are saying about

Adestra

7 Ratings

Autopilot

13 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Autopilot

13 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Autopilot

It is terrific for the small business looking to explore marketing automation without having to invest in bigger solutions. It is less appropriate for a business wanting more features such as a native CRM, landing pages, etc.
Quentin Aisbett profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Autopilot
8.3
WYSIWYG email editor
Adestra
10.0
Autopilot
8.9
Dynamic content
Adestra
10.0
Autopilot
7.1
Ability to test dynamic content
Adestra
10.0
Autopilot
8.0
Landing pages
Adestra
10.0
Autopilot
A/B testing
Adestra
10.0
Autopilot
8.0
Email deliverability
Adestra
10.0
Autopilot
9.0
List management
Adestra
10.0
Autopilot
7.4
Triggered drip sequences
Adestra
10.0
Autopilot
9.0
Mobile optimization
Adestra
Autopilot
9.0

Reporting & Analytics

Adestra
10.0
Autopilot
7.0
Dashboards
Adestra
10.0
Autopilot
7.0
Standard reports
Adestra
10.0
Autopilot
7.0

Lead Management

Adestra
Autopilot
6.9
Lead nurturing
Adestra
Autopilot
8.4
Data quality management
Adestra
Autopilot
6.1
Automated sales alerts and tasks
Adestra
Autopilot
6.1

Campaign Management

Adestra
Autopilot
9.0
Event/webinar marketing
Adestra
Autopilot
9.0

Social Media Marketing

Adestra
Autopilot
7.0
Social profile integration
Adestra
Autopilot
7.0

Platform & Infrastructure

Adestra
Autopilot
8.4
API
Adestra
Autopilot
9.0
Customizability
Adestra
Autopilot
7.1
Integration with Salesforce.com
Adestra
Autopilot
9.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • It has entry-level pricing
  • It's easy to use and set-up
  • Its heads-up feature is a great alternative to simple lead-gen forms
Quentin Aisbett profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • It scans your existing forms, which can be troublesome. It'd be great to offer Autopilot forms as well as simple tags to ensure fields are being collected.
  • Some flexibility with its heads-up feature would be good. Different positioning, timed appearance, etc.
Quentin Aisbett profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former products at the time we used them was nowhere as flexible and user-friendly. We use Zapier all the time, and this integration is a massive asset for Autopilot.
Quentin Aisbett profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Autopilot has helped our agency build and segment our email database like never before. This has allowed us to nurture readers of blog posts to real clients.
  • Autopilot has helped clients also achieve better ROI. For example, in one instance it has helped an e-commerce client encourage repeat sales.
Quentin Aisbett profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Adestra More Information

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Autopilot More Information