What users are saying about

Adestra

7 Ratings

Customer.io

7 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Customer.io

7 Ratings
Score 9.1 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Customer.io

Customer.io is perfect for drip email campaigns, meaning any scenario where you need to send a series of emails to a certain client. Ideal for engaging new prospects, maybe ones on a free trial for your own product, or for upselling clients based on their activity on your own site or their engagement with your own products. Also ideal for onboarding and tutorials/training emails. It's perfect if you want your email series to change dynamically based on customer engagement: for example, let's say you get a new client and want them to complete 3 key steps to register with you. If they take Step 1, but not Step 2 and 3, you don't want to email them asking to do Step 1. So Customer.io would automatically skip your "Step 1 Email" and move on to Step 2 and 3. It's also excellent for A/B testing, so you can optimize whatever you're using it for.
Sean Anderson profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Customer.io
9.3
WYSIWYG email editor
Adestra
10.0
Customer.io
9.1
Dynamic content
Adestra
10.0
Customer.io
8.3
Ability to test dynamic content
Adestra
10.0
Customer.io
8.3
Landing pages
Adestra
10.0
Customer.io
A/B testing
Adestra
10.0
Customer.io
9.1
Email deliverability
Adestra
10.0
Customer.io
10.0
List management
Adestra
10.0
Customer.io
10.0
Triggered drip sequences
Adestra
10.0
Customer.io
10.0
Mobile optimization
Adestra
Customer.io
10.0

Reporting & Analytics

Adestra
10.0
Customer.io
8.1
Dashboards
Adestra
10.0
Customer.io
8.5
Standard reports
Adestra
10.0
Customer.io
8.8
Custom reports
Adestra
Customer.io
7.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Automatic email triggers
  • Customization
  • Deliverability
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • HTML editor
  • Integrations
  • Mobile app
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I think Customer.io is a unique product. Most of the other email marketing products you'll find are more B2B focused and don't provide a good solution for high volume emails at a low price. If you're a B2C company, I can't think of any email product I'd rather use than Customer.io
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Saved time
  • Customer communication
  • Returning customers
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

Customer.io

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Customer.io Editions & Modules
Customer.io
Edition
Small Business
$2501
Startup
$7501
Enterprise
$1,2501
Broadcast
$2,5001
1. month
Additional Pricing Details
Every edition includes free messages and profiles. Small Business: 50,000 profiles / 100,000 free messages per month Startup: 250,000 profiles / 500,000 free messages per month Enterprise: 500,000 profiles / 1,000,000 free messages per month Broadcast: 1,000,000 profiles / 5,000,000 free messages per month