What users are saying about
8 Ratings
15 Ratings
8 Ratings
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Score 6.6 out of 101
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Demandforce

It is extremely appropriate for any appointment based business - specifically spas, dentists, and hair salons.
Sara Barrett profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Demandforce
WYSIWYG email editor
Adestra
10.0
Demandforce
Dynamic content
Adestra
10.0
Demandforce
Ability to test dynamic content
Adestra
10.0
Demandforce
Landing pages
Adestra
10.0
Demandforce
A/B testing
Adestra
10.0
Demandforce
Email deliverability
Adestra
10.0
Demandforce
List management
Adestra
10.0
Demandforce
Triggered drip sequences
Adestra
10.0
Demandforce

Reporting & Analytics

Adestra
10.0
Demandforce
Dashboards
Adestra
10.0
Demandforce
Standard reports
Adestra
10.0
Demandforce

Sales Force Automation

Adestra
Demandforce
7.8
Customer data management / contact management
Adestra
Demandforce
8.3
Workflow management
Adestra
Demandforce
9.0
Territory management
Adestra
Demandforce
7.0
Opportunity management
Adestra
Demandforce
8.0
Integration with email client (e.g., Outlook or Gmail)
Adestra
Demandforce
8.0
Contract management
Adestra
Demandforce
7.0
Quote & order management
Adestra
Demandforce
7.0
Interaction tracking
Adestra
Demandforce
8.0
Channel / partner relationship management
Adestra
Demandforce
8.0

Customer Service & Support

Adestra
Demandforce
9.0
Case management
Adestra
Demandforce
9.0
Call center management
Adestra
Demandforce
9.0
Help desk management
Adestra
Demandforce
9.0

Marketing Automation

Adestra
Demandforce
7.9
Lead management
Adestra
Demandforce
9.0
Email marketing
Adestra
Demandforce
6.9

CRM Project Management

Adestra
Demandforce
9.0
Task management
Adestra
Demandforce
9.0
Billing and invoicing management
Adestra
Demandforce
9.0
Reporting
Adestra
Demandforce
9.0

CRM Reporting & Analytics

Adestra
Demandforce
9.0
Forecasting
Adestra
Demandforce
9.0
Pipeline visualization
Adestra
Demandforce
9.0
Customizable reports
Adestra
Demandforce
9.0

Customization

Adestra
Demandforce
9.0
Custom fields
Adestra
Demandforce
9.0
Custom objects
Adestra
Demandforce
9.0
Scripting environment
Adestra
Demandforce
9.0
API for custom integration
Adestra
Demandforce
9.0

Security

Adestra
Demandforce
9.0
Single sign-on capability
Adestra
Demandforce
9.0
Role-based user permissions
Adestra
Demandforce
9.0

Social CRM

Adestra
Demandforce
9.0
Social data
Adestra
Demandforce
9.0
Social engagement
Adestra
Demandforce
9.0

Integrations with 3rd-party Software

Adestra
Demandforce
9.0
Marketing automation
Adestra
Demandforce
9.0
Compensation management
Adestra
Demandforce
9.0

Platform

Adestra
Demandforce
9.0
Mobile access
Adestra
Demandforce
9.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Automatic Appointment Reminders
  • HIPPA compliant text messaging with patients
  • Marketing
Sara Barrett profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Eufora templates
  • Marketing campaign to select from to build a whole years program
  • A person to come into business to train employees
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Demandforce9.0
Based on 3 answers
Working well
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
This office has used Demandforce for more than 3 years and the switch to another product would require time and money, however I personally think 4PatientCare has more options and personalization to increase efficiency and revenue for the office.
Arielle Calugay profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Patients requesting an exam confuses them that they are actually scheduled for an exam (Negative)
  • Increased # of patients scheduled due to accessibility online to request for appointments (Positive)
  • Patients confirming appointments after being sent an email reminder by Demandforce is difficult to track when we receive the confirmation as an email because sometimes the email address is completely different from the patient's first and last time and thus requires more time and energy to look up who confirmed the appointment (Negative)
Arielle Calugay profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Demandforce

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details