What users are saying about

Adestra

7 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

IBM Watson Campaign Automation

Top Rated
77 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

IBM Watson Campaign Automation

I would advise them that the on-boarding process is long and that a lot of budget dollars need to be taken into affect even above and beyond the purchase of Silverpop. Marketing automation takes a lot of time and money even beyond the tool itself.
Mary Abrahamson profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
Adestra
10.0
IBM Watson Campaign Automation
8.0
Dynamic content
Adestra
10.0
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
Adestra
10.0
IBM Watson Campaign Automation
7.0
Landing pages
Adestra
10.0
IBM Watson Campaign Automation
8.3
A/B testing
Adestra
10.0
IBM Watson Campaign Automation
8.3
Email deliverability
Adestra
10.0
IBM Watson Campaign Automation
8.3
List management
Adestra
10.0
IBM Watson Campaign Automation
8.6
Triggered drip sequences
Adestra
10.0
IBM Watson Campaign Automation
7.6
Mobile optimization
Adestra
IBM Watson Campaign Automation
8.0

Reporting & Analytics

Adestra
10.0
IBM Watson Campaign Automation
6.0
Dashboards
Adestra
10.0
IBM Watson Campaign Automation
5.0
Standard reports
Adestra
10.0
IBM Watson Campaign Automation
7.0
Custom reports
Adestra
IBM Watson Campaign Automation
6.0

Lead Management

Adestra
IBM Watson Campaign Automation
6.7
Lead nurturing
Adestra
IBM Watson Campaign Automation
7.3
Lead scoring and grading
Adestra
IBM Watson Campaign Automation
7.0
Data quality management
Adestra
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
Adestra
IBM Watson Campaign Automation
6.0

Campaign Management

Adestra
IBM Watson Campaign Automation
6.2
Calendaring
Adestra
IBM Watson Campaign Automation
6.0
Event/webinar marketing
Adestra
IBM Watson Campaign Automation
6.5

Social Media Marketing

Adestra
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
Adestra
IBM Watson Campaign Automation
7.0
Social profile integration
Adestra
IBM Watson Campaign Automation
5.0

Platform & Infrastructure

Adestra
IBM Watson Campaign Automation
7.3
API
Adestra
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
Adestra
IBM Watson Campaign Automation
5.0
Customizability
Adestra
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
Adestra
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
Adestra
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
Adestra
IBM Watson Campaign Automation
8.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Silverpop Engage is an ever-changing platform., which is certainly one of my favorite things about it. In my one year as a user, multiple new programs have been launched. Not to mention they are constantly improving upon their current platform.
  • Silverpop provides an abundance of training and support. As a new user or an experienced one, you will find that you have most all of the resources that you need. My favorite would have to be the online support portal where you receive one-to-one help on any issue you may have.
  • Silverpop provides every customer with its' own relationship manager. This is important for not only on-boarding but providing additional support throughout a company's lifespan with the product. Often times with products like this you find that once you purchase, you are left to fend for yourself, but Silverpop does quite the opposite.
Mary Abrahamson profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • When new products or features come to fruition sometimes the support with on-boarding is lacking. Aside from video training, I have found it hard to receive additional training at no cost making the barrier to entry with those products difficult.
  • Some of their features are a bit outdated for how forward thinking of a company they are. As they have even said before, a little 'face-lift' once in a while would be nice in terms of the look and feel of their user-interface.
  • I think more in-person training events would be great. I am confident that customers would be willing to pay to receive in-person training.
Mary Abrahamson profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
IBM Watson Campaign Automation8.0
Based on 6 answers
Lots of flexibility, easy to use but learning the intricacies can take some time
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
IBM Watson Campaign Automation5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I really liked the ability to create multiple queries on lists imported. The integration with SFDC worked well for our organization. The reporting was okay, though I really liked the dashboard features. It made presenting high level information to management simple.
Amanda Wheeler profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • The time and money we spent set us back a year. We basically wasted a year. Since deploying a different approach to lead nurturing and list management, sales are up over 30%.
No photo available

Screenshots

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details