What users are saying about
8 Ratings
8 Ratings
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Score 6.6 out of 101
Top Rated
80 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
Adestra
10.0
IBM Watson Campaign Automation
8.0
Dynamic content
Adestra
10.0
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
Adestra
10.0
IBM Watson Campaign Automation
7.0
Landing pages
Adestra
10.0
IBM Watson Campaign Automation
8.3
A/B testing
Adestra
10.0
IBM Watson Campaign Automation
8.3
Email deliverability
Adestra
10.0
IBM Watson Campaign Automation
8.3
List management
Adestra
10.0
IBM Watson Campaign Automation
8.6
Triggered drip sequences
Adestra
10.0
IBM Watson Campaign Automation
7.6
Mobile optimization
Adestra
IBM Watson Campaign Automation
8.0

Reporting & Analytics

Adestra
10.0
IBM Watson Campaign Automation
5.9
Dashboards
Adestra
10.0
IBM Watson Campaign Automation
4.9
Standard reports
Adestra
10.0
IBM Watson Campaign Automation
7.0
Custom reports
Adestra
IBM Watson Campaign Automation
5.9

Lead Management

Adestra
IBM Watson Campaign Automation
6.7
Lead nurturing
Adestra
IBM Watson Campaign Automation
7.3
Lead scoring and grading
Adestra
IBM Watson Campaign Automation
7.0
Data quality management
Adestra
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
Adestra
IBM Watson Campaign Automation
6.0

Campaign Management

Adestra
IBM Watson Campaign Automation
6.2
Calendaring
Adestra
IBM Watson Campaign Automation
6.0
Event/webinar marketing
Adestra
IBM Watson Campaign Automation
6.5

Social Media Marketing

Adestra
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
Adestra
IBM Watson Campaign Automation
7.0
Social profile integration
Adestra
IBM Watson Campaign Automation
5.0

Platform & Infrastructure

Adestra
IBM Watson Campaign Automation
7.3
API
Adestra
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
Adestra
IBM Watson Campaign Automation
5.0
Customizability
Adestra
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
Adestra
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
Adestra
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
Adestra
IBM Watson Campaign Automation
8.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Customer support
  • As someone very new to the administrative side of email marketing a few years ago, I needed a thorough onboarding to the tool. And that's just what I received. Online training, technical support, webinars, and the personal involvement of our Relationship Manager and Account Director helped me ramp very quickly and achieve proficiency with the tool. SIlverpop has robust and varied offerings that meet the needs of multiple learning styles.
  • Flexibility
  • As a company with marketing teams in multiple countries, a vast product portfolio, customers in many different industries, our business is inherently complex. TI needs a partner that is flexible and can adapt to our sometimes unique needs. One example of this is Silverpop's willingness to help make connections between our database and the tool to ensure accuracy and efficiency.
  • Product Development
  • Silverpop is constantly evolving its offering. In an industry like ours, change is the only constant - so this makes Silverpop a very good fit for TI. Making the jump to marketing automation has been a seamless one, thanks to the capabilities available in Engage. We also greatly value the opportunity to provide input toward future development, as our needs change.
Kristin Lucido profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Dealing with duplicate email addresses.
  • More advanced landing page design.
  • Easier administration for SFDC integration.
Shannon Feldpush profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.5
Based on 30 answers
I've never seen a SaaS-based product develop so slowly or be so cumbersome to use. We were willing to give them a try based on reputation and our team's initial demos, but so many of the issues we have with it are larger product problems that we don't see being solved anytime soon. I even sent an email to the CEO a year ago via our account manager to express our concerns and issues in a factual and open manner. Bill never replied. I know the Engage team works hard on the product, but we've cancelled our service and are headed to greener pastures
Ryan Kramer, MBA profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
IBM Watson Campaign Automation8.0
Based on 6 answers
too much time building templates
Maureen Kolb profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
IBM Watson Campaign Automation5.9
Based on 5 answers
The response time is always fast. The only breakdown seems to be when calls are escalated but or account representative is very helpful.
Becca Ray profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I really liked the ability to create multiple queries on lists imported. The integration with SFDC worked well for our organization. The reporting was okay, though I really liked the dashboard features. It made presenting high level information to management simple.
Amanda Wheeler profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Increased engagement with our customers. It's constantly helping us drive customers to our phones, websites and social media sites, which equals more $$ in the long run!
  • Increased revenue for our online shopping scenarios
Ruth Michel profile photo

Screenshots

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details