Adform FLOW vs. Adobe Audience Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Adobe Audience Manager
Score 7.6 out of 10
N/A
Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Pricing
Adform FLOWAdobe Audience Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWAdobe Audience Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adform FLOWAdobe Audience Manager
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Adobe Audience Manager
8.9
16 Ratings
11% above category average
Data Transfer8.84 Ratings8.916 Ratings
DSP integration8.04 Ratings8.815 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Adobe Audience Manager
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Adobe Audience Manager
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Data Collection
Comparison of Data Collection features of Product A and Product B
Adform FLOW
-
Ratings
Adobe Audience Manager
8.6
16 Ratings
6% above category average
Collection of first-party data00 Ratings8.116 Ratings
Collection of third-party data00 Ratings8.116 Ratings
Access to Third-party Data Providers00 Ratings9.616 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adform FLOW
-
Ratings
Adobe Audience Manager
7.3
16 Ratings
12% below category average
Audience taxonomy00 Ratings7.916 Ratings
Tag Management00 Ratings6.215 Ratings
Data Analysis Dashboard00 Ratings7.816 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adform FLOW
-
Ratings
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Campaign Analytics00 Ratings5.516 Ratings
Audience Analytics00 Ratings8.116 Ratings
Best Alternatives
Adform FLOWAdobe Audience Manager
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.4 out of 10
MediaMath
MediaMath
Score 7.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Oracle Marketing
Oracle Marketing
Score 7.5 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Oracle Marketing
Oracle Marketing
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adform FLOWAdobe Audience Manager
Likelihood to Recommend
7.7
(4 ratings)
8.1
(16 ratings)
Usability
-
(0 ratings)
8.5
(10 ratings)
Support Rating
6.0
(1 ratings)
7.8
(10 ratings)
User Testimonials
Adform FLOWAdobe Audience Manager
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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Usability
Adform
No answers on this topic
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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ScreenShots