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3 Ratings
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Score 4.2 out of 101
13 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
TerminalOne OS
8.2
Data Transfer
AdGear Advertiser
4.0
TerminalOne OS
6.6
DSP integration
AdGear Advertiser
3.0
TerminalOne OS
9.7

Ad Campaigns

AdGear Advertiser
3.8
TerminalOne OS
Ad campaign creation
AdGear Advertiser
3.0
TerminalOne OS
Ad deployment
AdGear Advertiser
5.0
TerminalOne OS
Display advertising
AdGear Advertiser
4.0
TerminalOne OS
Ad display and retargeting segmentation
AdGear Advertiser
3.0
TerminalOne OS
Sequence targeting
AdGear Advertiser
4.0
TerminalOne OS

Ad Reporting & Analytics

AdGear Advertiser
4.2
TerminalOne OS
Ad dashboards
AdGear Advertiser
3.0
TerminalOne OS
Ad performance reports
AdGear Advertiser
5.0
TerminalOne OS
Ad conversion tracking
AdGear Advertiser
3.0
TerminalOne OS
Ad attribution reporting
AdGear Advertiser
6.0
TerminalOne OS
Cross-channel ad management
AdGear Advertiser
4.0
TerminalOne OS
Ad forecasting and optimization
AdGear Advertiser
4.0
TerminalOne OS

Data Collection

AdGear Advertiser
TerminalOne OS
7.2
Collection of first-party data
AdGear Advertiser
TerminalOne OS
8.5
Collection of third-party data
AdGear Advertiser
TerminalOne OS
5.6
Access to Third-party Data Providers
AdGear Advertiser
TerminalOne OS
7.5

Data Classification

AdGear Advertiser
TerminalOne OS
5.6
Audience taxonomy
AdGear Advertiser
TerminalOne OS
6.3
Tag Management
AdGear Advertiser
TerminalOne OS
7.4
Data Analysis Dashboard
AdGear Advertiser
TerminalOne OS
3.2

DMP Analytics

AdGear Advertiser
TerminalOne OS
7.5
Campaign Analytics
AdGear Advertiser
TerminalOne OS
7.7
Audience Analytics
AdGear Advertiser
TerminalOne OS
7.2

Pros

  • Easy setup
  • Smart product
No photo available
  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain profile photo

Cons

  • Slow design
  • Needs more analytics
No photo available
  • Inventory: a low in-app inventory
  • You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.
Denia Martínez Posadas profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
TerminalOne OS7.0
Based on 3 answers
I am very much familiar to this product and it has greater advantage to use if the price is right to adopt at an agency level and work with multiple clients. I don't have to shuffle and negotiate with multiple publishers
Namit Narain profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
Denia Martínez Posadas profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available
  • Yes, it increases employee efficiency tremendously. Rather going for managed and direct media placements, it gives me an easy access to data and publishers at a wide scale.
  • Its reporting tool is very robust, especially the site transparency platform.
  • Their response time on account troubleshooting is amazing. The way they provide feedback on campaigns and optimization is terrific.
Namit Narain profile photo

Screenshots

TerminalOne OS

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

TerminalOne OS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details