What users are saying about

AdGear Advertiser

3 Ratings
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Score 4.4 out of 101

TerminalOne OS

13 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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TerminalOne OS

TerminalOne is a really good tool for all our digital media marketing campaigns and for any performance campaigns in general, with a real grip of what is the main drive to performance. It is easy to develop and plug new tools to make sure all is working well. It is difficult to get into with no knowledge of computing programs but it is easy to bridge that gap.
Omar MAES profile photo

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
TerminalOne OS
8.0
Data Transfer
AdGear Advertiser
4.0
TerminalOne OS
6.3
DSP integration
AdGear Advertiser
3.0
TerminalOne OS
9.7

Ad Campaigns

AdGear Advertiser
3.8
TerminalOne OS
Ad campaign creation
AdGear Advertiser
3.0
TerminalOne OS
Ad deployment
AdGear Advertiser
5.0
TerminalOne OS
Display advertising
AdGear Advertiser
4.0
TerminalOne OS
Ad display and retargeting segmentation
AdGear Advertiser
3.0
TerminalOne OS
Sequence targeting
AdGear Advertiser
4.0
TerminalOne OS

Ad Reporting & Analytics

AdGear Advertiser
4.2
TerminalOne OS
Ad dashboards
AdGear Advertiser
3.0
TerminalOne OS
Ad performance reports
AdGear Advertiser
5.0
TerminalOne OS
Ad conversion tracking
AdGear Advertiser
3.0
TerminalOne OS
Ad attribution reporting
AdGear Advertiser
6.0
TerminalOne OS
Cross-channel ad management
AdGear Advertiser
4.0
TerminalOne OS
Ad forecasting and optimization
AdGear Advertiser
4.0
TerminalOne OS

Data Collection

AdGear Advertiser
TerminalOne OS
7.2
Collection of first-party data
AdGear Advertiser
TerminalOne OS
8.4
Collection of third-party data
AdGear Advertiser
TerminalOne OS
5.6
Access to Third-party Data Providers
AdGear Advertiser
TerminalOne OS
7.4

Data Classification

AdGear Advertiser
TerminalOne OS
5.6
Audience taxonomy
AdGear Advertiser
TerminalOne OS
6.3
Tag Management
AdGear Advertiser
TerminalOne OS
7.4
Data Analysis Dashboard
AdGear Advertiser
TerminalOne OS
3.3

DMP Analytics

AdGear Advertiser
TerminalOne OS
7.4
Campaign Analytics
AdGear Advertiser
TerminalOne OS
7.7
Audience Analytics
AdGear Advertiser
TerminalOne OS
7.1

Pros

  • Easy setup
  • Smart product
No photo available
  • Managing Bids - This is great if you want to take your program by the horns and fully control it.
  • Level of Detail - MediaMath goes into the nitty-gritty of bidding and segmentation to allow you to customize to your hearts' content.
  • Customer Service - The support team at MediaMath (at the time that I used it - 2012-2013) was fast, concise, and super helpful in understanding what my problems were, in addition to providing suggestions on how to manage the program even better.
Christian Schwindle profile photo

Cons

  • Slow design
  • Needs more analytics
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  • MediaMath was pricy for what it is.
  • MediaMath is only one part of the tool - You still need an ad server, such as Mediaplex, to serve the ads on.
  • There are bigger players in the game now, such as Conversant, ValueClick, DoubleClick, etc that have a larger reach.
Christian Schwindle profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
TerminalOne OS7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
We are now using Conversant, which is a great all-in-one tool (and is actually a part of the Mediaplex/ValueClick family) and has helped us drive better ROI than we did with MediaMath. We pay more for Conversant compared to just MediaMath, but they do all of the back-end work in setting up segmentation, porting in our CRM files, etc.
Christian Schwindle profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • MediaMath provided us with a decent ROI (if I recall correctly, somewhere between $2-$5 for our holiday time period).
  • Because we were using too many vendors, MediaMath was just another step in the process and slowed us down from getting actionable items out the door quickly. The setup process for a new campaign is not easy or simple.
  • MediaMath helped us grow our new-to-file base significantly, which helped us in the long run.
Christian Schwindle profile photo

Screenshots

TerminalOne OS

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

TerminalOne OS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details