What users are saying about

AdHawk

2 Ratings
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Score 10 out of 101

Oracle Siebel Enterprise Marketing Suite

49 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Oracle Siebel Enterprise Marketing Suite

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite
Data Transfer
AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite

Ad Reporting & Analytics

AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite
Ad dashboards
AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite
Ad conversion tracking
AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite
Cross-channel ad management
AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite
Ad forecasting and optimization
AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
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  • Very good at creating complex data segments.
  • Provides detailed customer analytics.
  • Very configurable.
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Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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  • Version 7.7 (outdated) is very unreliable and regularly crashes. Oracle have said these bugs have been corrected in current version.
  • Implementation cost of upgrade is high so it's easy to get stuck on sub-par older versions.
  • Email marketing function is a long way behind modern web based tools. Processes are cumbersome.
  • Not a very intuitive system and so there is a high training burden.
  • Would benefit from an easy way to offer view only access for dashboards.
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Likelihood to Renew

No score
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No answers on this topic
Oracle Siebel Enterprise Marketing Suite10.0
Based on 1 answer
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
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Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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Siebel offers a lot of the same functionality as the major cloud based CRM's. Its flexibility for custom configuration is a definite advantage if you have the resources. Like other enterprise CRM's you need some dedicated staffing to get the most out of the system. As the industry, Oracle included, continue to push to cloud based solutions, Siebel (and some of its competitors) seem a bit under-loved, particularly in terms of user experience. If you are committed to going with a hosted solution and you have a large marketing team with the financial resources to keep yourself on up-to-date versions then Siebel should be considered
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Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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  • Overall great positive ROI with clean and clear customer relationship management leading to higher customer satisfaction.
  • For small business, ROI may not turn out to be positive as cost can be very high compared incremental gain.
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Screenshots

Oracle Siebel Enterprise Marketing Suite

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Oracle Siebel Enterprise Marketing Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details