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2 Ratings
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Score 10 out of 101
49 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Oracle Siebel Enterprise Marketing Suite

It's suited for most companies I would say Retail, entertainment, and call centers small or large will find that this program is A1.
Kenyata Garner profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite
Data Transfer
AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite

Ad Reporting & Analytics

AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite
Ad dashboards
AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite
Ad conversion tracking
AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite
Cross-channel ad management
AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite
Ad forecasting and optimization
AdHawk
10.0
Oracle Siebel Enterprise Marketing Suite

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
  • Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
  • Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
Gaurav Gautam profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Siebel EMS tools have a long learning curve and are not very easy to use.
  • Siebel products do not integrate very well with thirds party products/services.
Gaurav Gautam profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Siebel Enterprise Marketing Suite10.0
Based on 1 answer
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Siebel offers a lot of the same functionality as the major cloud based CRM's. Its flexibility for custom configuration is a definite advantage if you have the resources. Like other enterprise CRM's you need some dedicated staffing to get the most out of the system. As the industry, Oracle included, continue to push to cloud based solutions, Siebel (and some of its competitors) seem a bit under-loved, particularly in terms of user experience. If you are committed to going with a hosted solution and you have a large marketing team with the financial resources to keep yourself on up-to-date versions then Siebel should be considered
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Overall great positive ROI with clean and clear customer relationship management leading to higher customer satisfaction.
  • For small business, ROI may not turn out to be positive as cost can be very high compared incremental gain.
Gaurav Gautam profile photo

Screenshots

Oracle Siebel Enterprise Marketing Suite

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Oracle Siebel Enterprise Marketing Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details