What users are saying about

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Experiture

3 Ratings
Score 10 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Experiture

We needed to find a custom e-mail dissemination platform for our firm that could be integrated into our multichannel process. We interviewed several companies, most offered "similar" platforms, but what quickly become apparent, was that we really needed a company we could work with closely that was committed to our success and the success of our clients.We sat with the Experiture Team, shared our 7-Step Program; told them what are needs and challenges where for this program to be successful; the results we expected and they simply rolled up their sleeves and went right to work. In fact, you would be hard pressed to find a group that supports clients goals, shares creative ideas and assists in design and implementation!
Thomas Pierson profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Experiture
9.8
WYSIWYG email editor
Adobe Business Catalyst
2.7
Experiture
9.8
Dynamic content
Adobe Business Catalyst
8.9
Experiture
9.9
Ability to test dynamic content
Adobe Business Catalyst
7.3
Experiture
9.8
Landing pages
Adobe Business Catalyst
6.6
Experiture
9.9
A/B testing
Adobe Business Catalyst
7.0
Experiture
10.0
Mobile optimization
Adobe Business Catalyst
8.0
Experiture
9.8
Email deliverability
Adobe Business Catalyst
8.2
Experiture
9.9
List management
Adobe Business Catalyst
3.3
Experiture
9.0
Triggered drip sequences
Adobe Business Catalyst
6.8
Experiture
10.0

Lead Management

Adobe Business Catalyst
1.9
Experiture
9.9
Lead nurturing
Adobe Business Catalyst
1.9
Experiture
9.9
Lead scoring and grading
Adobe Business Catalyst
2.3
Experiture
9.9
Data quality management
Adobe Business Catalyst
1.5
Experiture
9.9
Automated sales alerts and tasks
Adobe Business Catalyst
1.9
Experiture
9.9

Campaign Management

Adobe Business Catalyst
2.5
Experiture
9.3
Calendaring
Adobe Business Catalyst
2.6
Experiture
9.5
Event/webinar marketing
Adobe Business Catalyst
2.4
Experiture
9.0

Social Media Marketing

Adobe Business Catalyst
8.2
Experiture
9.0
Social sharing and campaigns
Adobe Business Catalyst
7.8
Experiture
9.9
Social profile integration
Adobe Business Catalyst
8.6
Experiture
8.2

Reporting & Analytics

Adobe Business Catalyst
7.1
Experiture
9.6
Dashboards
Adobe Business Catalyst
8.1
Experiture
9.9
Standard reports
Adobe Business Catalyst
7.1
Experiture
9.9
Custom reports
Adobe Business Catalyst
6.2
Experiture
9.1

Platform & Infrastructure

Adobe Business Catalyst
6.3
Experiture
8.2
API
Adobe Business Catalyst
6.6
Experiture
7.3
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Experiture
8.2
Customizability
Adobe Business Catalyst
6.1
Experiture
10.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Experiture
Integration with Microsoft Dynamics CRM
Adobe Business Catalyst
Experiture
7.3

Pros

  • Analytics: I am able to see on multiple levels traffic, clicks, and most importantly search terms for improving SEO. The reports are easy to generate as well as read, especially for small inexperienced business owners.
  • Marketing: When using the BC platform businesses are able to link up easily with Adobe Marketing to automatically send out emails and newsletters. Its a very smooth and painless process.
  • Online Editing: This is probably the best part of BC. Once a design is approved and launched on the platform, my clients do not have to contact me for small content updates. This frees me up as a small business owner to concentrate on design, new clients, and larger projects for existing clients.
Dan Butler profile photo
  • The user interface is very accessible.
  • The campaign designer is logical and intuitive.
  • Robust capabilities for complex campaigns.
Steve Albert profile photo

Cons

  • There is a lot of documentation out there, but much of it is out of date or lacking in detail or specificity.
  • The biggest weakness of BC is its support. While the chat feature is good, it has long hold times and staff that is not knowledgeable about the product. I doubt anyone in support has ever even built a site with Business Catalyst before. They need US support centers with actual designers or developers who would be able actually help. It seems like 50% of our support questions should be easy but end up being escalated as a "not for the development team" or never answered.
  • The Admin UI could be more intuitive and the In-Content Editing is very difficult to actually use in practice with a novice client.
John Reitz profile photo
  • Very difficult to assess additional room for improvement, as we are early in our experience.
Steve Albert profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Pauline Kraus profile photo
Experiture10.0
Based on 3 answers
We are a new user and very happy with our experience so far.
Steve Albert profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
Experiture9.1
Based on 1 answer
Platform is easy, powerful and very effective in driving new business opportunities!
Thomas Pierson profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
Good support; there have been a few issues that we have been unable to resolve
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
Experiture9.1
Based on 1 answer
Sales and training support is excellent! Tom, The GPS Group
Thomas Pierson profile photo

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
I personally have not done any side-by-side analysis between other platforms, our decision was not based on which platform could do the job we required, our decision was based on which company could deliverer a customized platform for our needs and unique challenges. Experiture was our choice then and is our on-going Partner with future client projects.
Thomas Pierson profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • Its pretty simple... without the Experiture Team and their ability to customize their platform, share their knowledge, we would not have gotten the results we did on several campaigns. Such as targeting 350 prospects and getting 42 Face-to-Face appointments resulting in 21 written proposals ranging from $21,000 up to $390,000. Needless to say our client was thrilled with those results!
  • Speed-to-market was critical for another client who needed to penetrate the Pharmaceutical industry. Working with the Experiture Team, we created a customized 7-Step multichannel program that delivered many new business opportunities to our client, including becoming a preferred vendor for one of the largest US Pharmaceutical Companies! BTW, we did it all in less than six months.
  • How it all started... Prior to working with Experiture, our 7-Step process was "manual". Looking back nine years ago when we created our 7-Step Program, we never would be able to get the results we do today without the Experiture Platform, it would be virtually IMPOSSIBLE.
Thomas Pierson profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Experiture

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Experiture Editions & Modules
Experiture
Edition
Professional
$8951
Premium
$1,2951
Enterprise
$1,9951
1. per month
Additional Pricing Details
See www.experiture.com for custom pricing.