What users are saying about
60 Ratings
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Score 7.9 out of 101
3 Ratings
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Score 10 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Experiture

It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Steve Albert profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.6
Experiture
9.8
WYSIWYG email editor
Adobe Business Catalyst
2.4
Experiture
9.8
Dynamic content
Adobe Business Catalyst
9.0
Experiture
9.9
Ability to test dynamic content
Adobe Business Catalyst
7.8
Experiture
9.8
Landing pages
Adobe Business Catalyst
6.9
Experiture
9.9
A/B testing
Adobe Business Catalyst
7.0
Experiture
10.0
Mobile optimization
Adobe Business Catalyst
8.0
Experiture
9.8
Email deliverability
Adobe Business Catalyst
8.1
Experiture
9.9
List management
Adobe Business Catalyst
3.1
Experiture
9.0
Triggered drip sequences
Adobe Business Catalyst
6.8
Experiture
10.0

Lead Management

Adobe Business Catalyst
1.7
Experiture
9.9
Lead nurturing
Adobe Business Catalyst
1.7
Experiture
9.9
Lead scoring and grading
Adobe Business Catalyst
2.2
Experiture
9.9
Data quality management
Adobe Business Catalyst
1.4
Experiture
9.9
Automated sales alerts and tasks
Adobe Business Catalyst
1.7
Experiture
9.9

Campaign Management

Adobe Business Catalyst
2.4
Experiture
9.3
Calendaring
Adobe Business Catalyst
2.4
Experiture
9.5
Event/webinar marketing
Adobe Business Catalyst
2.3
Experiture
9.0

Social Media Marketing

Adobe Business Catalyst
8.2
Experiture
9.0
Social sharing and campaigns
Adobe Business Catalyst
7.8
Experiture
9.9
Social profile integration
Adobe Business Catalyst
8.6
Experiture
8.2

Reporting & Analytics

Adobe Business Catalyst
7.0
Experiture
9.6
Dashboards
Adobe Business Catalyst
8.0
Experiture
9.9
Standard reports
Adobe Business Catalyst
7.0
Experiture
9.9
Custom reports
Adobe Business Catalyst
6.0
Experiture
9.1

Platform & Infrastructure

Adobe Business Catalyst
6.5
Experiture
8.2
API
Adobe Business Catalyst
7.5
Experiture
7.3
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Experiture
8.2
Customizability
Adobe Business Catalyst
6.0
Experiture
10.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Experiture
Integration with Microsoft Dynamics CRM
Adobe Business Catalyst
Experiture
7.3

Pros

  • Server Uptime is good
  • Online Chat is good
  • Security is good
  • Technical Service is good
Richard Taylor profile photo
  • The user interface is very accessible.
  • The campaign designer is logical and intuitive.
  • Robust capabilities for complex campaigns.
Steve Albert profile photo

Cons

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo
  • Very difficult to assess additional room for improvement, as we are early in our experience.
Steve Albert profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo
Experiture10.0
Based on 3 answers
We are a new user and very happy with our experience so far.
Steve Albert profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Experiture9.1
Based on 1 answer
Platform is easy, powerful and very effective in driving new business opportunities!
Thomas Pierson profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
Experiture9.1
Based on 1 answer
Sales and training support is excellent! Tom, The GPS Group
Thomas Pierson profile photo

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
Jeff French profile photo
I personally have not done any side-by-side analysis between other platforms, our decision was not based on which platform could do the job we required, our decision was based on which company could deliverer a customized platform for our needs and unique challenges. Experiture was our choice then and is our on-going Partner with future client projects.
Thomas Pierson profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Surprisingly enough and despite having a second, less expensive hosting solution, a majority of our clients prefer to use the Adobe Business Catalyst solution. We are then able to enjoy the commissions that are returned as we sign up new customers for annual contracts.
  • Being able to store and utilize data that comes from web form submissions has been very helpful in customer retention since we became a partner in 2011. Since that time, we have only lost two clients. That's 3 times better than our other hosting solution.
  • Our largest negative impact has come from having only one choice in SSLs. For example, we had a great client in a local and growing bank. We spent 2 months getting the web site built to their specifications and we were very clear on the SSL situation. However, once the site went live, problems arose. In the past they had submitted their site to search engines with their secure URL and that was all that was indexed. Then when their customers searched for their site and clicked on the secure URL, it either showed that the site could not be found OR it said that they were entering to a site with an unverified SSL. People would then call the bank and complain. We then had to quickly move their site to another solution costing us days of re-development time and resources.
Jeff French profile photo
  • Its pretty simple... without the Experiture Team and their ability to customize their platform, share their knowledge, we would not have gotten the results we did on several campaigns. Such as targeting 350 prospects and getting 42 Face-to-Face appointments resulting in 21 written proposals ranging from $21,000 up to $390,000. Needless to say our client was thrilled with those results!
  • Speed-to-market was critical for another client who needed to penetrate the Pharmaceutical industry. Working with the Experiture Team, we created a customized 7-Step multichannel program that delivered many new business opportunities to our client, including becoming a preferred vendor for one of the largest US Pharmaceutical Companies! BTW, we did it all in less than six months.
  • How it all started... Prior to working with Experiture, our 7-Step process was "manual". Looking back nine years ago when we created our 7-Step Program, we never would be able to get the results we do today without the Experiture Platform, it would be virtually IMPOSSIBLE.
Thomas Pierson profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Experiture

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Experiture Editions & Modules
Experiture
Edition
Professional
$8951
Premium
$1,2951
Enterprise
$1,9951
1. per month
Additional Pricing Details
See www.experiture.com for custom pricing.