What users are saying about
58 Ratings
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Score 7.8 out of 101
7 Ratings
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Score 5.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

ReachLocal

ReachLocal is well suited for business owners that are heavily based on the internet. It is possibly less appropriate for general contractors that do larger scale work that is based on bids or history of business.
Josh Stanek profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
ReachLocal
8.7
WYSIWYG email editor
Adobe Business Catalyst
2.5
ReachLocal
Dynamic content
Adobe Business Catalyst
9.0
ReachLocal
9.1
Ability to test dynamic content
Adobe Business Catalyst
7.6
ReachLocal
Landing pages
Adobe Business Catalyst
6.7
ReachLocal
8.5
A/B testing
Adobe Business Catalyst
7.0
ReachLocal
8.2
Mobile optimization
Adobe Business Catalyst
8.0
ReachLocal
8.3
Email deliverability
Adobe Business Catalyst
8.1
ReachLocal
9.1
List management
Adobe Business Catalyst
3.2
ReachLocal
9.1
Triggered drip sequences
Adobe Business Catalyst
6.8
ReachLocal

Lead Management

Adobe Business Catalyst
1.8
ReachLocal
8.9
Lead nurturing
Adobe Business Catalyst
1.8
ReachLocal
8.8
Lead scoring and grading
Adobe Business Catalyst
2.2
ReachLocal
9.1
Data quality management
Adobe Business Catalyst
1.5
ReachLocal
9.1
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
ReachLocal
8.8

Campaign Management

Adobe Business Catalyst
2.4
ReachLocal
Calendaring
Adobe Business Catalyst
2.5
ReachLocal
Event/webinar marketing
Adobe Business Catalyst
2.3
ReachLocal

Social Media Marketing

Adobe Business Catalyst
8.2
ReachLocal
9.1
Social sharing and campaigns
Adobe Business Catalyst
7.8
ReachLocal
9.1
Social profile integration
Adobe Business Catalyst
8.6
ReachLocal
9.1

Reporting & Analytics

Adobe Business Catalyst
7.1
ReachLocal
8.5
Dashboards
Adobe Business Catalyst
8.0
ReachLocal
8.5
Standard reports
Adobe Business Catalyst
7.1
ReachLocal
8.8
Custom reports
Adobe Business Catalyst
6.1
ReachLocal
8.2

Platform & Infrastructure

Adobe Business Catalyst
6.4
ReachLocal
7.5
API
Adobe Business Catalyst
7.1
ReachLocal
Role-based workflow & approvals
Adobe Business Catalyst
7.0
ReachLocal
Customizability
Adobe Business Catalyst
6.0
ReachLocal
7.5
Integration with Salesforce.com
Adobe Business Catalyst
5.5
ReachLocal

Pros

  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Jonathan Hodak profile photo
  • Flexible on web design and responsive staff.
  • Good at helping you pick trends on optimizing your website layout and conversion ability.
Josh Stanek profile photo

Cons

  • There is a lot of documentation out there, but much of it is out of date or lacking in detail or specificity.
  • The biggest weakness of BC is its support. While the chat feature is good, it has long hold times and staff that is not knowledgeable about the product. I doubt anyone in support has ever even built a site with Business Catalyst before. They need US support centers with actual designers or developers who would be able actually help. It seems like 50% of our support questions should be easy but end up being escalated as a "not for the development team" or never answered.
  • The Admin UI could be more intuitive and the In-Content Editing is very difficult to actually use in practice with a novice client.
John Reitz profile photo
  • As a business owner you always want things done right now so speed could be improved on follow up.
  • Quicker adjustments on web design so a small business owner can make adjustments daily that aren't rocket science.
Josh Stanek profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Business Catalyst is our favorite web content management system - it has everything built in and, being in the cloud, never needs manual updating like the open source stuff out there. It's contact database isn't as robust as SalesForce or Sugar, but it works and is convenient. The email marketing capability is "light" but does the job and saves our clients $50-$100 per month if they don't email more than 1,000 people per month and, even if they do, it still costs less.
Sean Parnell profile photo
We looked at other websites and other products. But with every other program you had to put the customers information in. This one allows all the users information to be put in the system automatically because the customer puts it on our website which allows us to see everything in one place.
Jordan Brimley profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Has allowed us to develop websites about 25-50% faster when compared with WordPress, Joomla, Drupal, Umbraco, Modx, Miva, etc.
  • Has eliminated the need to manually updated the content management system, which is the main weakness of WordPress
  • Has become our default web content management system, which has led to website development driving growth for our business in addition to our strategic marketing consulting and research services
Sean Parnell profile photo
  • Lead conversion so I can stay on top of leads coming through the pipeline.
  • Increased sales with adjustments to web design and functionality and increased brand awareness.
Josh Stanek profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ReachLocal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details