What users are saying about
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Top Rated
248 Ratings
23 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
23 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

CoSchedule

CoSchedule is well suited for:
  1. Marketing teams who are trying to move away from spreadsheets.
  2. Small teams that are quickly expanding in size.
  3. Organizations who can't afford expensive project management tools.
Nate Casimiro | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
CoSchedule
WYSIWYG email editor
Adobe Campaign
8.6
CoSchedule
Dynamic content
Adobe Campaign
8.4
CoSchedule
Ability to test dynamic content
Adobe Campaign
8.3
CoSchedule
Landing pages
Adobe Campaign
8.8
CoSchedule
A/B testing
Adobe Campaign
8.8
CoSchedule
Mobile optimization
Adobe Campaign
7.8
CoSchedule
Email deliverability reporting
Adobe Campaign
8.5
CoSchedule
List management
Adobe Campaign
8.1
CoSchedule
Triggered drip sequences
Adobe Campaign
7.9
CoSchedule

Lead Management

Adobe Campaign
6.7
CoSchedule
Lead nurturing
Adobe Campaign
7.1
CoSchedule
Lead scoring and grading
Adobe Campaign
7.3
CoSchedule
Data quality management
Adobe Campaign
6.3
CoSchedule
Automated sales alerts and tasks
Adobe Campaign
6.0
CoSchedule

Campaign Management

Adobe Campaign
7.7
CoSchedule
Calendaring
Adobe Campaign
8.0
CoSchedule
Event/webinar marketing
Adobe Campaign
7.4
CoSchedule

Social Media Marketing

Adobe Campaign
7.9
CoSchedule
Social sharing and campaigns
Adobe Campaign
8.0
CoSchedule
Social profile integration
Adobe Campaign
7.7
CoSchedule

Reporting & Analytics

Adobe Campaign
8.3
CoSchedule
Dashboards
Adobe Campaign
8.2
CoSchedule
Standard reports
Adobe Campaign
8.6
CoSchedule
Custom reports
Adobe Campaign
8.0
CoSchedule

Platform & Infrastructure

Adobe Campaign
7.4
CoSchedule
API
Adobe Campaign
7.1
CoSchedule
Role-based workflow & approvals
Adobe Campaign
8.1
CoSchedule
Customizability
Adobe Campaign
7.6
CoSchedule
Integration with Salesforce.com
Adobe Campaign
8.1
CoSchedule
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
CoSchedule
Integration with SugarCRM
Adobe Campaign
6.5
CoSchedule

Project Management

Adobe Campaign
CoSchedule
8.6
Task Management
Adobe Campaign
CoSchedule
9.2
Resource Management
Adobe Campaign
CoSchedule
8.5
Gantt Charts
Adobe Campaign
CoSchedule
9.0
Scheduling
Adobe Campaign
CoSchedule
9.5
Workflow Automation
Adobe Campaign
CoSchedule
8.3
Team Collaboration
Adobe Campaign
CoSchedule
8.2
Support for Agile Methodology
Adobe Campaign
CoSchedule
8.0
Support for Waterfall Methodology
Adobe Campaign
CoSchedule
9.4
Document Management
Adobe Campaign
CoSchedule
9.6
Email integration
Adobe Campaign
CoSchedule
8.1
Mobile Access
Adobe Campaign
CoSchedule
8.8
Timesheet Tracking
Adobe Campaign
CoSchedule
6.9
Change request and Case Management
Adobe Campaign
CoSchedule
7.4
Budget and Expense Management
Adobe Campaign
CoSchedule
9.0

Professional Services Automation

Adobe Campaign
CoSchedule
8.8
Quotes/estimates
Adobe Campaign
CoSchedule
9.0
Invoicing
Adobe Campaign
CoSchedule
9.0
Project & financial reporting
Adobe Campaign
CoSchedule
9.0
Integration with accounting software
Adobe Campaign
CoSchedule
8.0

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

CoSchedule

  • The monthly calendar view gives me a broad overview of all the content we have in production.
  • The notes section within each blog topic helps me keep an organized list of items or links relevant to that topic.
  • The headline analyzer gives me another option to test my headline before publishing, to see how it scores.
Brandon Weaver | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

CoSchedule

  • Would like to replicate some of the functionality of Buffer (sharing other content easily from multiple sources) to consolidate our marketing calendar in one place.
Jeremy Miller | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

CoSchedule

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

CoSchedule

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

CoSchedule

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

CoSchedule

CoSchedule 9.0
Based on 2 answers
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
Ben Caplan | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

CoSchedule

CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

CoSchedule

  • Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
  • Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
  • It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.
Al Schoneman | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CoSchedule

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
CoSchedule
8.6

Likelihood to Renew

Adobe Campaign
8.4
CoSchedule

Usability

Adobe Campaign
6.8
CoSchedule

Reliability and Availability

Adobe Campaign
7.0
CoSchedule

Performance

Adobe Campaign
7.0
CoSchedule

Support Rating

Adobe Campaign
4.5
CoSchedule
9.0

In-Person Training

Adobe Campaign
8.0
CoSchedule

Online Training

Adobe Campaign
8.0
CoSchedule

Implementation Rating

Adobe Campaign
8.0
CoSchedule

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