What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Frontify

3 Ratings

Adobe Campaign

Top Rated
90 Ratings
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Score 7.4 out of 101

Frontify

3 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Frontify

It depends on what the colleagues needs are. I think it is GREAT for visual brand management, but it does not (or I have not noticed) have the ability to really have brand descriptions and verbiage of different length (50, 100, 250 words, etc) or other written instructions for how to write, who should have a voice, how social media is handled, etc.
Shelle Pourmanafzadehardabili profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Frontify
WYSIWYG email editor
Adobe Campaign
7.3
Frontify
Dynamic content
Adobe Campaign
7.9
Frontify
Ability to test dynamic content
Adobe Campaign
8.2
Frontify
Landing pages
Adobe Campaign
7.9
Frontify
A/B testing
Adobe Campaign
6.9
Frontify
Mobile optimization
Adobe Campaign
8.4
Frontify
Email deliverability
Adobe Campaign
8.6
Frontify
List management
Adobe Campaign
8.2
Frontify
Triggered drip sequences
Adobe Campaign
7.5
Frontify

Lead Management

Adobe Campaign
6.9
Frontify
Lead nurturing
Adobe Campaign
7.4
Frontify
Lead scoring and grading
Adobe Campaign
7.2
Frontify
Data quality management
Adobe Campaign
6.5
Frontify
Automated sales alerts and tasks
Adobe Campaign
6.3
Frontify

Campaign Management

Adobe Campaign
7.4
Frontify
Calendaring
Adobe Campaign
7.5
Frontify
Event/webinar marketing
Adobe Campaign
7.3
Frontify

Social Media Marketing

Adobe Campaign
8.0
Frontify
Social sharing and campaigns
Adobe Campaign
8.2
Frontify
Social profile integration
Adobe Campaign
7.9
Frontify

Reporting & Analytics

Adobe Campaign
7.7
Frontify
Dashboards
Adobe Campaign
8.3
Frontify
Standard reports
Adobe Campaign
8.1
Frontify
Custom reports
Adobe Campaign
6.8
Frontify

Platform & Infrastructure

Adobe Campaign
7.6
Frontify
API
Adobe Campaign
8.1
Frontify
Role-based workflow & approvals
Adobe Campaign
8.5
Frontify
Customizability
Adobe Campaign
8.0
Frontify
Integration with Salesforce.com
Adobe Campaign
7.9
Frontify
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Frontify
Integration with SugarCRM
Adobe Campaign
6.3
Frontify

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • It manages the visual aspects of a brand very well.
  • It is easy to use and update.
  • It converts the colors from hex to rgb and cmyk seamlessly.
  • It has a nice user interface.
Shelle Pourmanafzadehardabili profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.
Shelle Pourmanafzadehardabili profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Frontify10.0
Based on 1 answer
Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
Stefanie Cash profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
OpenBrand.com is not quite as visually appealing as Frontify, but it would be worth investigating if you are looking for brand management. I frequently use them in combination with each other and have a more appealing pricing structure.
Shelle Pourmanafzadehardabili profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • For a highly visual brand with a small team, I believe the time saved and the tools offered would make the plus plan attractive. I do not know that I would recommend the larger plans to my clients.
Shelle Pourmanafzadehardabili profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Frontify

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Frontify More Information