What users are saying about
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Top Rated
215 Ratings
3 Ratings

Adobe Campaign

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Top Rated
215 Ratings
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Score 7.9 out of 101
3 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
No photo available

Frontify

It depends on what the colleagues needs are. I think it is GREAT for visual brand management, but it does not (or I have not noticed) have the ability to really have brand descriptions and verbiage of different length (50, 100, 250 words, etc) or other written instructions for how to write, who should have a voice, how social media is handled, etc.
Shelle Pourmanafzadehardabili profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
Frontify
WYSIWYG email editor
Adobe Campaign
8.2
Frontify
Dynamic content
Adobe Campaign
8.5
Frontify
Ability to test dynamic content
Adobe Campaign
8.4
Frontify
Landing pages
Adobe Campaign
8.6
Frontify
A/B testing
Adobe Campaign
8.4
Frontify
Mobile optimization
Adobe Campaign
7.6
Frontify
Email deliverability
Adobe Campaign
8.6
Frontify
List management
Adobe Campaign
8.2
Frontify
Triggered drip sequences
Adobe Campaign
7.7
Frontify

Lead Management

Adobe Campaign
6.7
Frontify
Lead nurturing
Adobe Campaign
7.1
Frontify
Lead scoring and grading
Adobe Campaign
7.3
Frontify
Data quality management
Adobe Campaign
6.3
Frontify
Automated sales alerts and tasks
Adobe Campaign
6.0
Frontify

Campaign Management

Adobe Campaign
7.6
Frontify
Calendaring
Adobe Campaign
7.8
Frontify
Event/webinar marketing
Adobe Campaign
7.4
Frontify

Social Media Marketing

Adobe Campaign
7.9
Frontify
Social sharing and campaigns
Adobe Campaign
8.0
Frontify
Social profile integration
Adobe Campaign
7.7
Frontify

Reporting & Analytics

Adobe Campaign
8.2
Frontify
Dashboards
Adobe Campaign
8.1
Frontify
Standard reports
Adobe Campaign
8.5
Frontify
Custom reports
Adobe Campaign
7.9
Frontify

Platform & Infrastructure

Adobe Campaign
7.3
Frontify
API
Adobe Campaign
6.9
Frontify
Role-based workflow & approvals
Adobe Campaign
8.0
Frontify
Customizability
Adobe Campaign
7.6
Frontify
Integration with Salesforce.com
Adobe Campaign
7.8
Frontify
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Frontify
Integration with SugarCRM
Adobe Campaign
6.5
Frontify

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset profile photo

Frontify

  • Customization
  • Collaboration
  • Real-Time Updates
Stefanie Cash profile photo

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

Frontify

  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.
Shelle Pourmanafzadehardabili profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Frontify

Frontify 10.0
Based on 1 answer
Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
Stefanie Cash profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Frontify

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Frontify

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
No photo available

Frontify

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
No photo available

Frontify

OpenBrand.com is not quite as visually appealing as Frontify, but it would be worth investigating if you are looking for brand management. I frequently use them in combination with each other and have a more appealing pricing structure.
Shelle Pourmanafzadehardabili profile photo

Return on Investment

Adobe Campaign

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available

Frontify

  • Central management of assets
  • Easy to share information
  • Real-time editing of information
Stefanie Cash profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Frontify

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.2
Frontify
7.5

Likelihood to Renew

Adobe Campaign
8.4
Frontify
10.0

Usability

Adobe Campaign
9.0
Frontify

Reliability and Availability

Adobe Campaign
7.0
Frontify

Performance

Adobe Campaign
7.0
Frontify

Support

Adobe Campaign
3.2
Frontify

In-Person Training

Adobe Campaign
8.0
Frontify

Online Training

Adobe Campaign
8.0
Frontify

Implementation

Adobe Campaign
8.0
Frontify

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