What users are saying about
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Top Rated
247 Ratings

Adobe Campaign

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Top Rated
247 Ratings
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Score 8 out of 100
401 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

IBM Cognos Analytics

Cognos is best-suited to address enterprise-level reporting and analytics. It is a server-based architecture, so typically it is not suited for individual analysts that simply need a desktop-based reporting or visualization tool. However, most organizations need a broader analytics strategy, and Cognos fits very well with the bi-modal business intelligence world of today. Cognos Analytics in its current incarnation (version 11.1) supports self-service data discovery and other use cases that it historically was not capable of. Its data governance model is best in class, but also a centralized one that can result in a more rigid deployment strategy that can slow time to decision. Again, it is important to recognize that many of the traditional limitations that held Cognos back have been eliminated. It is now easy for any user to introduce any type of data, model it, and begin visualizing and exploring it in a matter of minutes. However, the infrastructure must be stood up beforehand, but this is not really a deficiency.
Albert Valdez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
IBM Cognos Analytics
WYSIWYG email editor
Adobe Campaign
8.6
IBM Cognos Analytics
Dynamic content
Adobe Campaign
8.4
IBM Cognos Analytics
Ability to test dynamic content
Adobe Campaign
8.3
IBM Cognos Analytics
Landing pages
Adobe Campaign
8.8
IBM Cognos Analytics
A/B testing
Adobe Campaign
8.8
IBM Cognos Analytics
Mobile optimization
Adobe Campaign
7.8
IBM Cognos Analytics
Email deliverability reporting
Adobe Campaign
8.5
IBM Cognos Analytics
List management
Adobe Campaign
8.1
IBM Cognos Analytics
Triggered drip sequences
Adobe Campaign
7.9
IBM Cognos Analytics

Lead Management

Adobe Campaign
6.7
IBM Cognos Analytics
Lead nurturing
Adobe Campaign
7.1
IBM Cognos Analytics
Lead scoring and grading
Adobe Campaign
7.3
IBM Cognos Analytics
Data quality management
Adobe Campaign
6.3
IBM Cognos Analytics
Automated sales alerts and tasks
Adobe Campaign
6.0
IBM Cognos Analytics

Campaign Management

Adobe Campaign
7.7
IBM Cognos Analytics
Calendaring
Adobe Campaign
8.0
IBM Cognos Analytics
Event/webinar marketing
Adobe Campaign
7.4
IBM Cognos Analytics

Social Media Marketing

Adobe Campaign
7.9
IBM Cognos Analytics
Social sharing and campaigns
Adobe Campaign
8.0
IBM Cognos Analytics
Social profile integration
Adobe Campaign
7.7
IBM Cognos Analytics

Reporting & Analytics

Adobe Campaign
8.3
IBM Cognos Analytics
Dashboards
Adobe Campaign
8.2
IBM Cognos Analytics
Standard reports
Adobe Campaign
8.6
IBM Cognos Analytics
Custom reports
Adobe Campaign
8.0
IBM Cognos Analytics

Platform & Infrastructure

Adobe Campaign
7.4
IBM Cognos Analytics
API
Adobe Campaign
7.1
IBM Cognos Analytics
Role-based workflow & approvals
Adobe Campaign
8.0
IBM Cognos Analytics
Customizability
Adobe Campaign
7.6
IBM Cognos Analytics
Integration with Salesforce.com
Adobe Campaign
8.1
IBM Cognos Analytics
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
IBM Cognos Analytics
Integration with SugarCRM
Adobe Campaign
6.5
IBM Cognos Analytics

BI Standard Reporting

Adobe Campaign
IBM Cognos Analytics
8.1
Pixel Perfect reports
Adobe Campaign
IBM Cognos Analytics
7.9
Customizable dashboards
Adobe Campaign
IBM Cognos Analytics
8.3
Report Formatting Templates
Adobe Campaign
IBM Cognos Analytics
8.0

Ad-hoc Reporting

Adobe Campaign
IBM Cognos Analytics
8.3
Drill-down analysis
Adobe Campaign
IBM Cognos Analytics
8.6
Formatting capabilities
Adobe Campaign
IBM Cognos Analytics
7.7
Integration with R or other statistical packages
Adobe Campaign
IBM Cognos Analytics
8.3
Report sharing and collaboration
Adobe Campaign
IBM Cognos Analytics
8.6

Report Output and Scheduling

Adobe Campaign
IBM Cognos Analytics
8.1
Publish to Web
Adobe Campaign
IBM Cognos Analytics
8.1
Publish to PDF
Adobe Campaign
IBM Cognos Analytics
8.3
Report Versioning
Adobe Campaign
IBM Cognos Analytics
8.4
Report Delivery Scheduling
Adobe Campaign
IBM Cognos Analytics
8.0
Delivery to Remote Servers
Adobe Campaign
IBM Cognos Analytics
7.7

Data Discovery and Visualization

Adobe Campaign
IBM Cognos Analytics
7.9
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Campaign
IBM Cognos Analytics
7.7
Location Analytics / Geographic Visualization
Adobe Campaign
IBM Cognos Analytics
7.8
Predictive Analytics
Adobe Campaign
IBM Cognos Analytics
8.2

Access Control and Security

Adobe Campaign
IBM Cognos Analytics
8.9
Multi-User Support (named login)
Adobe Campaign
IBM Cognos Analytics
9.0
Role-Based Security Model
Adobe Campaign
IBM Cognos Analytics
9.0
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Campaign
IBM Cognos Analytics
8.7
Single Sign-On (SSO)
Adobe Campaign
IBM Cognos Analytics
9.0

Mobile Capabilities

Adobe Campaign
IBM Cognos Analytics
6.6
Responsive Design for Web Access
Adobe Campaign
IBM Cognos Analytics
7.2
Dedicated iOS Application
Adobe Campaign
IBM Cognos Analytics
6.8
Dedicated Android Application
Adobe Campaign
IBM Cognos Analytics
5.9
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Campaign
IBM Cognos Analytics
6.4

Application Program Interfaces (APIs) / Embedding

Adobe Campaign
IBM Cognos Analytics
6.8
REST API
Adobe Campaign
IBM Cognos Analytics
7.4
Javascript API
Adobe Campaign
IBM Cognos Analytics
7.2
iFrames
Adobe Campaign
IBM Cognos Analytics
7.0
Java API
Adobe Campaign
IBM Cognos Analytics
6.2
Themeable User Interface (UI)
Adobe Campaign
IBM Cognos Analytics
6.6
Customizable Platform (Open Source)
Adobe Campaign
IBM Cognos Analytics
6.2

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

IBM Cognos Analytics

  • What IBM Cognos does really well is provide precise data that may otherwise be hard to retrieve from your primary accounting software. While doing so, it organizes this data such that it becomes much more meaningful to analyze.
  • IBM Cognos also does a fantastic job through the Query Studio module to give certain users the ability to create simple reports and modify existing reports, this allows the flexibility a user needs in getting the intended data.
  • IBM Cognos also provides the ability to utilize a BI tool for complicated reporting requirements or in cases when there are many data dependencies that exist. This BI tool enables Cognos to tackle many organizational and data challenges that companies face in the industry.
Nabeel Chohan | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

IBM Cognos Analytics

  • With the upgrade from Cognos 10 to Cognos 11, there were a lot of features, like run schedule once, weren't brought over to the newest version of Report Studio.
  • I felt like they were trying to chase Tableau and Qlik with dashboarding rather than focusing on their bread and butter of Report Studio or which other Business Intelligence tools don't do very well.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

IBM Cognos Analytics

IBM Cognos Analytics 7.9
Based on 23 answers
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
Sachin Karkun | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

IBM Cognos Analytics

IBM Cognos Analytics 7.5
Based on 6 answers
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
Robert Goodman | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

IBM Cognos Analytics

IBM Cognos Analytics 8.6
Based on 8 answers
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Gerrit Goewey | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

IBM Cognos Analytics

IBM Cognos Analytics 9.0
Based on 10 answers
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
Meghdeep Raval, PMP | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

IBM Cognos Analytics

IBM Cognos Analytics 7.0
Based on 14 answers
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
Jonathan Kyrlach | TrustRadius Reviewer

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

IBM Cognos Analytics

IBM Cognos Analytics 8.7
Based on 4 answers
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
Robert Goodman | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

IBM Cognos Analytics

IBM Cognos Analytics 8.0
Based on 4 answers
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
Gerrit Goewey | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

IBM Cognos Analytics

IBM Cognos Analytics 7.0
Based on 14 answers
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
Toni McKee | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

IBM Cognos Analytics

We considered several major commercial visualization and dashboarding tools and decided to adopt Tableau and Cognos. We're a healthcare delivery organization and security and privacy of patient data are a critical feature. For that reason, we preferred a well recognized and already proven products rather than a non-guaranteed brand/new product. Congos is not the richest functioned tool but provided stable performance with great business support.
Anonymous | TrustRadius Reviewer

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

IBM Cognos Analytics

IBM Cognos Analytics 10.0
Based on 1 answer
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
Robert Goodman | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

IBM Cognos Analytics

  • (+) increased efficiency: Less time trying to figure out how to do something w/ another BI tool that may seem impossible -- Cognos will be able to do it 99% of the time
  • (-) increased training required: Training for Cognos had to be longer and more intensive than other BI tools. For example, my team members go through a week long 8-hour/day class and it was just enough to scratch the surface. A good base if required, but real world experience is the only way to become a Cognos pro.
  • (-) more end-user training: We do mostly canned reports with Cognos, so out end-users must be trainied. It is much harder to train them with Cognos than other BI tools. This is why I only turn to Cognos if I cannot accomplish my goal in another tool.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

IBM Cognos Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
15.00

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
IBM Cognos Analytics
7.9

Likelihood to Renew

Adobe Campaign
8.4
IBM Cognos Analytics
7.9

Usability

Adobe Campaign
6.8
IBM Cognos Analytics
7.5

Reliability and Availability

Adobe Campaign
7.0
IBM Cognos Analytics
8.6

Performance

Adobe Campaign
7.0
IBM Cognos Analytics
9.0

Support Rating

Adobe Campaign
4.5
IBM Cognos Analytics
7.0

In-Person Training

Adobe Campaign
8.0
IBM Cognos Analytics
8.7

Online Training

Adobe Campaign
8.0
IBM Cognos Analytics
8.0

Implementation Rating

Adobe Campaign
8.0
IBM Cognos Analytics
7.0

Scalability

Adobe Campaign
IBM Cognos Analytics
10.0

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