Likelihood to Recommend
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
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SaneBox is great for anybody who a) gets a lot of emails, and b) needs to respond quickly to email. For example, as a consultant, it's important that I quickly read and respond to my clients' email messages. SaneBox would be less useful for people with low volumes of email, or where there is little or no email from external senders.
Read full review Pros It allows me to capture leads through various sources, such as website forms or landing pages. It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data. It provides robust analytics and reporting capabilities. Read full review Email workflow management Email filtering Organization Read full review Cons Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection. Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area. The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing. Read full review Would love to see more robust/easier to configure subject line filtering. Read full review Likelihood to Renew
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review Usability
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review Reliability and Availability
Aside from frequent error prompts, the program is quite dependable
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Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
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As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of
for lead management queues. All other marketing automation platforms can only plug into one instance of
. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
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I use the Snooze and Spam features in Office 365 for another mailbox. I feel SaneBox's system of folders is easier to manage, plus it is available from anywhere I check my email. Office 365 snooze is not available through my Android email program and in [my opinion] it's aggravating not being able to organize email from my phone.
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Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review Return on Investment Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly. Results have always seemed relative to us, as they vary greatly depending on how much is invested. Read full review I respond more quickly to the right email messages, improving client satisfaction. I spend less time processing my email, which makes me more productive. Read full review ScreenShots