What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
10 Ratings
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Score 7 out of 101

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Likelihood to Recommend

Adobe Campaign

We have several campaigns to fundraise money, and each campaign is targeted to a specific audience. When it comes to reaching many people with various demographics, Adobe Campaign is perfect because it helps us understand our marketing and our targets. When we have a small scale venture then it is not so helpful because we don't need something with so many elements and customization features, we sometimes just need simplicity.
No photo available

Deltek TrafficLIVE

Traffic is suitable for most agencies, regardless of size. You don't need to use all of the features in order to get good results. And it can be linked to Maconomy which is useful for larger agencies. We have around 80 employees and it works great.
James Carrington profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Deltek TrafficLIVE
WYSIWYG email editor
Adobe Campaign
7.5
Deltek TrafficLIVE
Dynamic content
Adobe Campaign
8.1
Deltek TrafficLIVE
Ability to test dynamic content
Adobe Campaign
8.4
Deltek TrafficLIVE
Landing pages
Adobe Campaign
7.7
Deltek TrafficLIVE
A/B testing
Adobe Campaign
6.9
Deltek TrafficLIVE
Mobile optimization
Adobe Campaign
7.7
Deltek TrafficLIVE
Email deliverability
Adobe Campaign
8.7
Deltek TrafficLIVE
List management
Adobe Campaign
8.4
Deltek TrafficLIVE
Triggered drip sequences
Adobe Campaign
7.5
Deltek TrafficLIVE

Lead Management

Adobe Campaign
6.8
Deltek TrafficLIVE
Lead nurturing
Adobe Campaign
7.4
Deltek TrafficLIVE
Lead scoring and grading
Adobe Campaign
7.2
Deltek TrafficLIVE
Data quality management
Adobe Campaign
6.5
Deltek TrafficLIVE
Automated sales alerts and tasks
Adobe Campaign
6.2
Deltek TrafficLIVE

Campaign Management

Adobe Campaign
7.4
Deltek TrafficLIVE
Calendaring
Adobe Campaign
7.5
Deltek TrafficLIVE
Event/webinar marketing
Adobe Campaign
7.3
Deltek TrafficLIVE

Social Media Marketing

Adobe Campaign
8.0
Deltek TrafficLIVE
Social sharing and campaigns
Adobe Campaign
8.1
Deltek TrafficLIVE
Social profile integration
Adobe Campaign
7.8
Deltek TrafficLIVE

Reporting & Analytics

Adobe Campaign
8.0
Deltek TrafficLIVE
Dashboards
Adobe Campaign
8.4
Deltek TrafficLIVE
Standard reports
Adobe Campaign
8.3
Deltek TrafficLIVE
Custom reports
Adobe Campaign
7.2
Deltek TrafficLIVE

Platform & Infrastructure

Adobe Campaign
7.6
Deltek TrafficLIVE
API
Adobe Campaign
8.0
Deltek TrafficLIVE
Role-based workflow & approvals
Adobe Campaign
8.4
Deltek TrafficLIVE
Customizability
Adobe Campaign
8.1
Deltek TrafficLIVE
Integration with Salesforce.com
Adobe Campaign
7.5
Deltek TrafficLIVE
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Deltek TrafficLIVE
Integration with SugarCRM
Adobe Campaign
6.3
Deltek TrafficLIVE

Project Management

Adobe Campaign
Deltek TrafficLIVE
6.8
Task Management
Adobe Campaign
Deltek TrafficLIVE
7.4
Resource Management
Adobe Campaign
Deltek TrafficLIVE
7.8
Gantt Charts
Adobe Campaign
Deltek TrafficLIVE
4.7
Scheduling
Adobe Campaign
Deltek TrafficLIVE
8.1
Workflow Automation
Adobe Campaign
Deltek TrafficLIVE
7.3
Team Collaboration
Adobe Campaign
Deltek TrafficLIVE
6.4
Support for Waterfall Methodology
Adobe Campaign
Deltek TrafficLIVE
7.1
Document Management
Adobe Campaign
Deltek TrafficLIVE
5.6
Email integration
Adobe Campaign
Deltek TrafficLIVE
5.5
Timesheet Tracking
Adobe Campaign
Deltek TrafficLIVE
7.5
Change request and Case Management
Adobe Campaign
Deltek TrafficLIVE
7.3
Budget and Expense Management
Adobe Campaign
Deltek TrafficLIVE
7.4

Professional Services Automation

Adobe Campaign
Deltek TrafficLIVE
7.4
Quotes/estimates
Adobe Campaign
Deltek TrafficLIVE
8.0
Invoicing
Adobe Campaign
Deltek TrafficLIVE
7.2
Project & financial reporting
Adobe Campaign
Deltek TrafficLIVE
7.6
Integration with accounting software
Adobe Campaign
Deltek TrafficLIVE
7.0

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • Quote and job templates are incredibly valuable. Not only do these save time, but the team are less likely to miss crucial work packets from their estimates.
  • Dashboards provide a clear picture of finances on every quote or job, with the added ability to drill down to the detail.
  • Being able to go back to any job and analyse time and resource usage is priceless. You might see where you have overrun, or maybe missed something in your original estimate. This will help you to continually improve the accuracy of your estimates.
  • By nature, having everything in one system (quotes, expenses, purchases, jobs, time, resource, invoices) makes it far easier to get the true picture of what's going on in your business.
James Carrington profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
No photo available
  • One of the main features I would like to see added is another permissions option that allows Studio/Traffic Managers to the see the 'blue' time added that currently only the user can see when they have added their actual hourly time. This would give the option to view quickly the progress of a job, and to see if its still live or completed. There is the option to look at the 'weekly timesheet' but this in my opinion is not nearly as user friendly as being able to look at a glance each calendar.
  • It would be hugely beneficial if along the grey bar on the bottom of the homepage another notification is added that a job had been added to Deltek TrafficLIVE. A simple number would alert you that a new job has been added and needs your immediate attention.
  • The job search has been conveyed to me by a number of users as not working efficiently enough. If you have the job number then it works perfectly but if you try to locate a job by the account managers name or project name it will not reliably respond in your search.
Simeon Calver profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
We chose Deltek TrafficLIVE after several presentations as to the benefits of its work flow system, and having explained in detail as to what we had to achieve to make our studio much more productive plus being able to monitor the daily pinch points. The overall design, navigation and usability compared to other more complicated products that we had considered was ultimately the decision maker for us.
Simeon Calver profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • Much more clarity as to how much time each different type of brief should take to complete as we can back reference as to how long it took last season.
  • It has lead to better customer service. We can visibly demonstrate where we are with jobs and who has been assigned. In the past verbally confirming the different stages did not always convince the project leaders that they were being given the actual real time.
  • From the Studio users point of view it has empowered them to manage their time more efficiently. If they receive a request to move onto another job their calendars can be reviewed to see if they are available or not.
Simeon Calver profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Deltek TrafficLIVE

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details
TrafficLIVE offers solutions for small to large agencies. Our prices range based on number of users and requirements.

Deltek TrafficLIVE More Information