What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Deltek TrafficLIVE

10 Ratings
Score 7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Deltek TrafficLIVE

Traffic is suitable for most agencies, regardless of size. You don't need to use all of the features in order to get good results. And it can be linked to Maconomy which is useful for larger agencies. We have around 80 employees and it works great.
James Carrington profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Deltek TrafficLIVE
WYSIWYG email editor
Adobe Campaign
7.3
Deltek TrafficLIVE
Dynamic content
Adobe Campaign
7.9
Deltek TrafficLIVE
Ability to test dynamic content
Adobe Campaign
8.2
Deltek TrafficLIVE
Landing pages
Adobe Campaign
7.9
Deltek TrafficLIVE
A/B testing
Adobe Campaign
6.9
Deltek TrafficLIVE
Mobile optimization
Adobe Campaign
8.4
Deltek TrafficLIVE
Email deliverability
Adobe Campaign
8.6
Deltek TrafficLIVE
List management
Adobe Campaign
8.2
Deltek TrafficLIVE
Triggered drip sequences
Adobe Campaign
7.5
Deltek TrafficLIVE

Lead Management

Adobe Campaign
6.9
Deltek TrafficLIVE
Lead nurturing
Adobe Campaign
7.5
Deltek TrafficLIVE
Lead scoring and grading
Adobe Campaign
7.2
Deltek TrafficLIVE
Data quality management
Adobe Campaign
6.6
Deltek TrafficLIVE
Automated sales alerts and tasks
Adobe Campaign
6.3
Deltek TrafficLIVE

Campaign Management

Adobe Campaign
7.4
Deltek TrafficLIVE
Calendaring
Adobe Campaign
7.5
Deltek TrafficLIVE
Event/webinar marketing
Adobe Campaign
7.3
Deltek TrafficLIVE

Social Media Marketing

Adobe Campaign
8.1
Deltek TrafficLIVE
Social sharing and campaigns
Adobe Campaign
8.2
Deltek TrafficLIVE
Social profile integration
Adobe Campaign
7.9
Deltek TrafficLIVE

Reporting & Analytics

Adobe Campaign
7.7
Deltek TrafficLIVE
Dashboards
Adobe Campaign
8.3
Deltek TrafficLIVE
Standard reports
Adobe Campaign
8.1
Deltek TrafficLIVE
Custom reports
Adobe Campaign
6.8
Deltek TrafficLIVE

Platform & Infrastructure

Adobe Campaign
7.6
Deltek TrafficLIVE
API
Adobe Campaign
8.1
Deltek TrafficLIVE
Role-based workflow & approvals
Adobe Campaign
8.5
Deltek TrafficLIVE
Customizability
Adobe Campaign
8.0
Deltek TrafficLIVE
Integration with Salesforce.com
Adobe Campaign
7.9
Deltek TrafficLIVE
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Deltek TrafficLIVE
Integration with SugarCRM
Adobe Campaign
6.3
Deltek TrafficLIVE

Project Management

Adobe Campaign
Deltek TrafficLIVE
6.8
Task Management
Adobe Campaign
Deltek TrafficLIVE
7.4
Resource Management
Adobe Campaign
Deltek TrafficLIVE
7.8
Gantt Charts
Adobe Campaign
Deltek TrafficLIVE
4.7
Scheduling
Adobe Campaign
Deltek TrafficLIVE
8.1
Workflow Automation
Adobe Campaign
Deltek TrafficLIVE
7.3
Team Collaboration
Adobe Campaign
Deltek TrafficLIVE
6.4
Support for Waterfall Methodology
Adobe Campaign
Deltek TrafficLIVE
7.1
Document Management
Adobe Campaign
Deltek TrafficLIVE
5.6
Email integration
Adobe Campaign
Deltek TrafficLIVE
5.5
Timesheet Tracking
Adobe Campaign
Deltek TrafficLIVE
7.5
Change request and Case Management
Adobe Campaign
Deltek TrafficLIVE
7.3
Budget and Expense Management
Adobe Campaign
Deltek TrafficLIVE
7.4

Professional Services Automation

Adobe Campaign
Deltek TrafficLIVE
7.4
Quotes/estimates
Adobe Campaign
Deltek TrafficLIVE
8.0
Invoicing
Adobe Campaign
Deltek TrafficLIVE
7.2
Project & financial reporting
Adobe Campaign
Deltek TrafficLIVE
7.6
Integration with accounting software
Adobe Campaign
Deltek TrafficLIVE
7.0

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Quote and job templates are incredibly valuable. Not only do these save time, but the team are less likely to miss crucial work packets from their estimates.
  • Dashboards provide a clear picture of finances on every quote or job, with the added ability to drill down to the detail.
  • Being able to go back to any job and analyse time and resource usage is priceless. You might see where you have overrun, or maybe missed something in your original estimate. This will help you to continually improve the accuracy of your estimates.
  • By nature, having everything in one system (quotes, expenses, purchases, jobs, time, resource, invoices) makes it far easier to get the true picture of what's going on in your business.
James Carrington profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • The user interface is clunky. Like its competitors, Traffic is hindered with legacy code, features and interfaces. It often feels like they're running out of space for buttons! That being said, I think it's the best of a bad bunch! And it works!
  • The support portal and documentation need a complete overhaul. The Traffic support portal declined when it migrated into Deltek's portal. It now feels like you've stepped back in time!
  • Content needs restructuring and rewriting. It's a mess and it's hard to find what you are looking for. PDF downloads are a nightmare. Needs clean html pages.
  • The UI screens for resource planning (the 10,000ft view screens) are cumbersome and in need of a design overhaul. We don't use them at all, they're pretty useless. The new Work Planner looks promising, but overly complicated and hindered by the general UI weaknesses of their legacy Adobe Air App platform.
  • Projecting agency capacity is something we do outside of TrafficLIVE. Because we're often trying to predict against things that aren't yet jobs in the system, alongside jobs that ARE in the system. For this kind of flexible/lightweight capacity planning, we end up using another third party application. TrafficLIVE is best used when you have definitive estimates/bookings.
  • Integration with Merlin Project is non-existent. Mac users don't generally use MS Project, so this is a bit of a failure on Deltek's part.
  • Being able to assign multiple resources to one task would be a better way of structuring quotes and jobs in Traffic. It would save time. It would reduce the number of tasks needing to be created for every job. Project plans have been created this way for years, why doesn't Traffic allow this?
James Carrington profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Synergist - does the same thing, but the interface was far more complicated to use. Looked like a bit of a nightmare to use. Didn't get too far reviewing this one. Was too concerned about on boarding with our workforce.

Paprika - saw a demo, looked 'OK', heard bad reviews from friends in the same industry. Appeared to be plagued with the same issues as Synergistic. Paint to use.

Streamtime - Tested this thoroughly. Loved the interface, and very nearly bought this software over TrafficLIVE for that very reason. In the end it did not allow us to separate time into distinct categories such as 'estimated', 'quoted', 'scheduled', and 'actual'. In Streamtime, if you stretched the time next to a task, it seemed to also adjust the estimate as well. In contrast, Traffic separated time into these dimensions for every task, resulting in a far more useful data set for reporting.

Finally, Traffic was cloud based, which meant that I didn't need the added hassle of hosting and maintenance. In my opinion, Streamtime is suited to a smaller business, maybe 5-20 employees. It might have improved now but it's been two years since I reviewed it.
James Carrington profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • We use Deltek TrafficLive in an in-house studio environment, so we don't use all of its features. However, we couldn't function as efficiently without it.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Deltek TrafficLIVE

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details
TrafficLIVE offers solutions for small to large agencies. Our prices range based on number of users and requirements.

Deltek TrafficLIVE More Information