What users are saying about
29 Ratings
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Score 7.5 out of 101
2 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

WideOrbit

I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
WideOrbit
7.0
Data Transfer
Adobe Media Optimizer
WideOrbit
7.0
DSP integration
Adobe Media Optimizer
WideOrbit
7.0

Ad Campaigns

Adobe Media Optimizer
WideOrbit
8.0
Ad deployment
Adobe Media Optimizer
WideOrbit
8.0
Display advertising
Adobe Media Optimizer
WideOrbit
8.0
Ad display and retargeting segmentation
Adobe Media Optimizer
WideOrbit
8.0
Sequence targeting
Adobe Media Optimizer
WideOrbit
8.0

Ad Reporting & Analytics

Adobe Media Optimizer
WideOrbit
6.8
Ad dashboards
Adobe Media Optimizer
WideOrbit
8.0
Ad performance reports
Adobe Media Optimizer
WideOrbit
8.0
Ad conversion tracking
Adobe Media Optimizer
WideOrbit
6.0
Ad attribution reporting
Adobe Media Optimizer
WideOrbit
7.0
Cross-channel ad management
Adobe Media Optimizer
WideOrbit
6.0
Ad forecasting and optimization
Adobe Media Optimizer
WideOrbit
6.0

Pros

Adobe Media Optimizer

  • Clear view of marketing campaigns performance across multiple channels.
No photo available

WideOrbit

  • WideOrbit does a good job of helping to maintain revenues associated with TV and digital sales.
  • WideOrbit also does a good job of allowing different people to manipulate necessary things to make sure dollars are accounted for and spots air.
  • WideOrbit is fairly user-friendly, and when it does get hung up, they provide excellent customer service support.
No photo available

Cons

Adobe Media Optimizer

  • High price. Although it is very functional and you can improve profit margins the product itself is expensive.
  • It is complicated to use. You need a lot of time and dedication to learn how to use it.
Benjamin Cornejo profile photo

WideOrbit

  • The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
  • Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
  • In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.
No photo available

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

WideOrbit

No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

WideOrbit

No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

WideOrbit

No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

WideOrbit

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo

WideOrbit

I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
No photo available

Return on Investment

Adobe Media Optimizer

  • Helped reduce our CPL
  • Helped increase our leads
  • Helped provide more insights for optimizing our campaigns
Tony Guarnaccia profile photo

WideOrbit

  • Since I'm not privy to the costs associated with this software, I can't speak to what the overall ROI is. However, I can say that this system is far better than previous systems of it's nature.
  • As far as what the software is used for, I would say that WideOrbit is one of the better software's out there. It isn't perfect by any means, but it is far better than others out there. It is much more user friendly, and since time is money for our sales team, I would say it is much more user friendly on the time aspect.
  • I think as far as what impact it has had on our overall business, I would say it is a positive one. We use it all day everyday, so I feel confident in saying that it has certainly made what we do easier.
No photo available

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WideOrbit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison