What users are saying about
40 Ratings
6 Ratings
40 Ratings
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Score 6.8 out of 101
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

PromoRepublic

PR is two tools in one: a schedule and a content library. The content library is definitely more suitable for the most common types of businesses (ecommerce, retail, etc). Mainstream businesses will be able to use most of the content library with very little adaptation. A more niche industry might not get much use out of the library at all. However, at the bare minimum, they're nice design templates.
Christopher Rush profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
PromoRepublic
Boolean keyword searches
Adobe Social
2.1
PromoRepublic
Filtering out noise/spam
Adobe Social
2.1
PromoRepublic
Sentiment analysis
Adobe Social
2.1
PromoRepublic
Broad channel coverage
Adobe Social
3.1
PromoRepublic

Publishing

Adobe Social
3.1
PromoRepublic
Content planning and scheduling
Adobe Social
4.1
PromoRepublic
Audience targeting
Adobe Social
3.2
PromoRepublic
Content optimization
Adobe Social
2.2
PromoRepublic
Workflow management
Adobe Social
3.1
PromoRepublic

Engagement

Adobe Social
2.1
PromoRepublic
Automated routing and prioritization
Adobe Social
2.1
PromoRepublic
Customer interaction histories
Adobe Social
2.1
PromoRepublic
Bulk actions
Adobe Social
2.1
PromoRepublic

Marketing

Adobe Social
2.1
PromoRepublic
Lead generation
Adobe Social
2.1
PromoRepublic
Content marketing
Adobe Social
2.1
PromoRepublic
Paid media management
Adobe Social
2.0
PromoRepublic
Campaigns and promotions
Adobe Social
2.1
PromoRepublic

Channel coverage/integration

Adobe Social
2.9
PromoRepublic
Twitter
Adobe Social
4.2
PromoRepublic
Facebook
Adobe Social
3.1
PromoRepublic
LinkedIn
Adobe Social
3.1
PromoRepublic
Google+
Adobe Social
3.1
PromoRepublic
Instagram
Adobe Social
3.0
PromoRepublic
Pinterest
Adobe Social
3.0
PromoRepublic
YouTube
Adobe Social
1.1
PromoRepublic

Reporting/analytics

Adobe Social
2.1
PromoRepublic
Campaign success analytics
Adobe Social
2.1
PromoRepublic
Real-time tracking
Adobe Social
2.1
PromoRepublic
Competitor analysis
Adobe Social
2.1
PromoRepublic

Account management

Adobe Social
2.6
PromoRepublic
Role-based user permissions & privileges
Adobe Social
3.1
PromoRepublic
Mobile access
Adobe Social
2.0
PromoRepublic

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • The scheduler is great, and it even provides recommendations for what to post when.
  • They're constantly offering educational webinars on how to get the most out of not only their product, but SMM in general.
  • The library of editable posts is a real differentiator, though it won't help all industries equally.
Christopher Rush profile photo

Cons

  • Updating the #'s. Sometimes I would have to wait a day or two for this update.
  • Faster responses: I would have to wait at least a day or two to hear back from customer service.
  • Layout: sometimes the layout of things was hard to find.
Robert Randle profile photo
  • No direct posting to IG. I still have to have photos sent to my phone before I can post on Instagram.
Naomi Marie Brand profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
The post ideas and creator definitely make PromoRepublic more of a one-stop shop. I can create, post, and study analytics all in one spot.
Naomi Marie Brand profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • Consistency is key and having PromoRepublic has helped fill in the gaps when I don't have original content ready. The consistency has helped increase our engagement.
Naomi Marie Brand profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

PromoRepublic

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
PromoRepublic Editions & Modules
PromoRepublic
Edition
Social Monitoring
$491
Smart Posting
$91
Intelligent Ads
$492
Collaboration Platform for Agencies & Freelancers
$993
1. monthly, per user
2. monthly per user
3. monthly, per user
Additional Pricing Details
Team packages and Enterprise packages are available.