What users are saying about

ADTECH

10 Ratings
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Score 6.2 out of 101

Oath Ad Platforms (formerly Brightroll)

5 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
ADTECH
8.0
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
ADTECH
Oath Ad Platforms (formerly Brightroll)
9.0

Ad Campaigns

ADTECH
9.4
Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
ADTECH
10.0
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
ADTECH
9.0
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
ADTECH
10.0
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
ADTECH
9.0
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
ADTECH
9.0
Oath Ad Platforms (formerly Brightroll)
5.0

Ad Reporting & Analytics

ADTECH
8.0
Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
ADTECH
8.0
Oath Ad Platforms (formerly Brightroll)
8.0
Ad performance reports
ADTECH
8.0
Oath Ad Platforms (formerly Brightroll)
10.0
Ad conversion tracking
ADTECH
7.0
Oath Ad Platforms (formerly Brightroll)
6.0
Ad attribution reporting
ADTECH
9.0
Oath Ad Platforms (formerly Brightroll)
7.0
Cross-channel ad management
ADTECH
8.0
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
ADTECH
8.0
Oath Ad Platforms (formerly Brightroll)
6.0

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • Better understanding of the video space
  • Better understanding of programmatic media
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details