What users are saying about
16 Ratings
35 Ratings
16 Ratings
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Score 7.3 out of 100
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    Adzooma

    Feature Set Not Supported
    N/A
    8.8

    Ortto

    88%
    Ortto ranks higher in 8/8 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.7
    87%
    11 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.7
    87%
    8 Ratings

    A/B testing

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.8
    88%
    10 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    9.4
    94%
    21 Ratings

    List management

    N/A
    0 Ratings
    8.8
    88%
    11 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.8
    88%
    11 Ratings

    Lead Management

    Adzooma

    Feature Set Not Supported
    N/A
    9.1

    Ortto

    91%
    Ortto ranks higher in 3/3 features

    Lead nurturing

    N/A
    0 Ratings
    9.7
    97%
    11 Ratings

    Data quality management

    N/A
    0 Ratings
    8.7
    87%
    10 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.7
    87%
    9 Ratings

    Campaign Management

    Adzooma

    Feature Set Not Supported
    N/A
    8.8

    Ortto

    88%
    Ortto ranks higher in 1/1 features

    Event/webinar marketing

    N/A
    0 Ratings
    8.8
    88%
    9 Ratings

    Social Media Marketing

    Adzooma

    Feature Set Not Supported
    N/A
    8.8

    Ortto

    88%
    Ortto ranks higher in 1/1 features

    Social profile integration

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Reporting & Analytics

    Adzooma

    Feature Set Not Supported
    N/A
    8.7

    Ortto

    87%
    Ortto ranks higher in 2/2 features

    Dashboards

    N/A
    0 Ratings
    8.7
    87%
    12 Ratings

    Standard reports

    N/A
    0 Ratings
    8.7
    87%
    12 Ratings

    Platform & Infrastructure

    Adzooma

    Feature Set Not Supported
    N/A
    8.7

    Ortto

    87%
    Ortto ranks higher in 3/3 features

    API

    N/A
    0 Ratings
    8.7
    87%
    8 Ratings

    Customizability

    N/A
    0 Ratings
    8.7
    87%
    9 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.7
    87%
    7 Ratings

    Attribute Ratings

    • Adzooma is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    Adzooma

    100%
    2 Ratings
    8.7

    Ortto

    87%
    12 Ratings

    Support Rating

    8.0

    Adzooma

    80%
    2 Ratings

    Ortto

    N/A
    0 Ratings

    Likelihood to Recommend

    Adzooma

    This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
    Read full review

    Ortto

    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Read full review

    Pros

    Adzooma

    • Better analytics
    • Automation for campaign settings
    • More ad platforms in 1 dashboard
    Read full review

    Ortto

    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Read full review

    Cons

    Adzooma

    • Data pulled from accounts isn't always accurate.
    • Tool can be buggy/glitchy.
    • Onboarding can be better.
    • Allow more accounts/users.
    Read full review

    Ortto

    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Read full review

    Pricing Details

    Adzooma

    Starting Price

    $19 per user/month - up to $1000 a month on ad spend

    Editions & Modules

    Adzooma editions and modules pricing
    EditionModules
    Pilot$19.001
    Advanced Pilot$49.002
    Rocket Pilot$99.003

    Footnotes

    1. per user/month - up to $1000 a month on ad spend
    2. per user/month - up to $10,000 a month on ad spend
    3. per user/month - up to $100,000 a month on ad spend

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Our pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.

    Ortto

    Starting Price

    $29 per month

    Editions & Modules

    Ortto editions and modules pricing
    EditionModules
    Professional991
    Campaign292
    Business2993
    CustomRequest by quote4
    Free05

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Support Rating

    Adzooma

    Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
    Read full review

    Ortto

    No answers on this topic

    Alternatives Considered

    Adzooma

    No answers on this topic

    Ortto

    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Read full review

    Return on Investment

    Adzooma

    • Saved on ad spent
    • Automation to avoid spending too much
    Read full review

    Ortto

    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Read full review

    Screenshots

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